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One of My Favorite Reasons to Use a Buyer's Agent

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Take this one to the bank...literally. The best example I have Save money using a buyers agentpersonally seen in using a buyers agent to buy a home.

(Names have been changed to protect the naive)

Scenario A: Jon and Judy Friend go to look at houses. They don't have a buyer's agent because they don't want to feel pressured into buying a house. They just want to look on their own and when the time is right, they will buy it from the agent listing the house. They find a cute little bungalow for $240,000 at an open house and love it so much they want to put an offer down. The listing agent sitting the open house asks if they have been pre-approved for a home loan. They say no, so the listing agent sets them up with a lender that gets them pre-approved for $280,000. The house has been on the market for 4 months though and will need a little work so Jon and Judy want to put in an offer for $215,000. The listing agent mentions that the seller is already about as low as they can go, but Jon and Judy stick to their guns even though they love the house and proceed with their offer of $215,000.

The listing agent then takes the offer to the seller with the added knowledge that Jon and Judy love the house and can actually afford well over the asking price. He recommends to the seller to put in a little of the work needed and come back with a higher offer. The sellers counters at $235,000. The listing agent then presents this counter offer to Jon and Judy stating the seller will fix some of the issues but can't go any lower. Jon and Judy do not know this for sure and don't know if the seller is entertaining any other offers. They concede and agree to $235,000.

 

Scenario B: Now flip this scenario as if Jon and Judy had their own buyer's agent before stepping foot into a home. They can still tour homes by themselves if they wish but the pressure from the listing agent is now off of them. Their buyers agent has already encouraged them to get pre-approved before looking at homes so they are not disappointed in finding a home they cannot afford. They stumble upon the same home for $240,000. They ask questions but don't seem that interested (at least to the listing agent). They then proceed to talk to their buyers agent about the home and how much they love it! They would pay the $240,000 if they had to but since it has been on the market a long time they want to offer $215,000. The buyer's agent presents this offer to the listing agent with a letter of pre-approval for the EXACT amount they are offering. Not a penny more. Now the listing agent doesn't know if Jon and Judy can even afford anymore.

The buyer's agent also doesn't mention anything about how much the Friend's love the home but states they have seen a lot of homes recently and this one appeals to them. The buyer's agent gives no indication that Jon and Judy are in love with the home. The listing agent then presents the offer to the seller with this information. The seller now does not know whether or not the buyers can afford any more or if they love the house enough to come up on their offer. The seller is motivated and doesn't want to loose the deal so the seller agrees to counter offer at $220,000. This counter offer is presented to the buyer and they accept.

Because Jon and Judy used a buyer's agent, they have justUse a buyers agent saved $15,000! Now this is just one example of how a buyer's agent can help out buyers. There are loads of reasons and examples where having the buyer's agent handle all the details can really make sense. There is nothing unethical or illegal about this, it is simply a matter of leverage. Who's holding all the cards and when to show them can really be a skill in the negotiating process.

Something to keep in mind if you are a buyer's agent. Thanks for reading. These other posts might be of interest to you as well.

 

Posted by

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

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Comments(35)

Marilyn Messenger
Andrew Mitchell & Company - Wayland, MA
Marilyn Messenger, Real Estate west of Boston

Great article Tammy; hope lots of buyers read it! Buyer agency has been around for a long time and it is surprising how many buyers still think that they can represent themselves and that buying through the sellers' agent will save them money! Keep writing these articles! and have a Happy Thanksgiving!

Nov 24, 2010 07:25 AM
Ken Jansen
Prime Development Land CO LLC - Overland Park, KS
REALTOR, CRS, 913.908.2215

Really great article Tammy. Nice job!

 

Ken

Nov 24, 2010 08:08 AM
Nancy Conner
Olympia, WA
Olympia/Thurston County WA

Love your example!  I don't think it occurs to buyers that once the listing agent knows they can afford more and are really in love with the house, they have NO negotiating leverage at all.  Just not smart to give that much power to one side in the negotiations.

Nov 24, 2010 08:14 AM
Martin MacFarlane
Sutton Group Heritage Realty Inc., Brokerage - Markham, ON

Great article and completely true.  Buyers are way ahead of the game when they use a buyer agent to help them purchase a home.  It's unfortunate that many buyers are unaware of the benefits and pitfalls involved.  It is our job as professionals to educate our buyers as much as possible about buyer representation so that they can make educated decisions to work with us.

Martin MacFarlane, Markham Ontario.

Nov 24, 2010 08:32 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

I really believe my state of Tennessee will one day make buyers agents mandatory for people buying within the MLS. I agree that buyers agents are worth every nickel they make.

Nov 24, 2010 09:12 AM
Sara Kraemer
United Real Estate Lexington - Lexington, KY

Great example!  I always tell buyers it's like a husband and wife going through a divorce using the same attorney :)  Thanks for posting, good stuff.

Nov 24, 2010 09:30 AM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I've bookmarked this for the future.  I think I will re-blog this as well.   Good information in your post today.

Thank you,

~Patricia/Seacoast / NH & ME

Nov 24, 2010 10:37 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Great examples, and any buyer without their own representation is . . . not represented, IMHO.

Nov 24, 2010 10:50 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Tammy, buyer's agents are great as you point out cause they have REPRESENTATION. That simple concept eludes many buyers unfortunately.

Nov 24, 2010 10:51 AM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Tammy, good post. I agree, the negotiations start before we ever write a deal.

Nov 24, 2010 12:50 PM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Tammy ~ Very well put. The difference is that the parties in the transaction each has their own personal representation. Gary's right. Why does such a simple concept elude so many buyers?

Nov 24, 2010 12:54 PM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Tammy-Great examples. In Texas, the listing agent is obliged to inform the buyer of their agency arangement with buyer and then to get both parties to agree that the agent can act for both parties. However, the way it's supposed to work then is the agent is limited in what they can do so as not to act to the detriment to either party.

Why buyers and sellers agree to such an arrangement is beyond me, but it happens. I think I'll reblog this.

Nov 24, 2010 02:10 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This is a good reason to have a buyer's agent, and there are many others. 

Nov 24, 2010 03:26 PM
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

Absolutely great reason why you need competent representation for the largest transaction of your life. Great example, and realistic- this scenario plays out daily all over the nation. 

Nov 25, 2010 12:13 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

WHOA! I come back from the Holiday and have a slew of comments - and featured! Nice. Thanks for the comments folks - Let me see if I can respond properly:

Tre - Thanks, I would suggest reiterating the FREE buyers agent part.. You don't pay me anything! Free usually helps :)

Amarinder - Thanks! Showing them a true example does help them see the savings

Anna - Thanks for the re-blog!!

Nov 27, 2010 12:11 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Bob Marsh - Thanks for the comment - the links are my real estate clients all over the country that I blog, market and advertise for. :) personalseo.com

Jeremy - So true! I first started out as an apprentice for an agent that specialized in dual agency and he managed to do it pretty tactfully but it is still a tough position to be in.

Dan - Yes, it usually is because they don't seem to get that we are working for THEM - not the seller! DUH LOL! :) Thanks for the comment

Marilyn - Some of my good friends were recently buying and I had to spell it out for them WHY to use a buyer's agent.. They just couldn't wrap their heads around it. ugh...

Ken - THANKS! :)

Nov 27, 2010 12:15 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Nancy  - Ain't that the truth!! Wish they all knew this. Thanks!

Matin - Excellent comment! so Right on - thanks for the link :)

Mike  - What a smart idea! More purchase and sale agreements are really being geared for the protection of the buyer anyway, so why not? Some listing agents might not be too happy though... those that can balance it well.

Sara -  ooo! Excellent example. Going to use that myself. Thanks :)

Patricia - Thanks for the re-blog and comments. I appreciate it!

Carla -  so true! It makes logical sense when you spell it out, right?

Gary - YES - almost  ditto response to Carla's LOL

Ross -  Yes they do.  Its all about leverage and who has it at which time

Denise  - Yes, like Sara said, like a couple using the same divorce attorney. Not the wisest idea.

Nov 27, 2010 12:38 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Wayne - Thanks for the re-blog! And yes, you would think if there was a contract to sign on this agreement, that would be enough of a deterrent for a buyer to use the same agent.

Christine - SO many others - but that's for another post ;-)

J. - This does play out daily and buyers just don't know what they don't know. How can we shout this from the house tops? Preferably the one they want to buy!? ;-)

Valerie - Thank you so much for commenting here :) Hope it helps convince them

Thanks again for the overwhelming comments! I sincerely appreciate it!

Nov 27, 2010 12:42 PM
Jen Birmingham
Coldwell Banker - San Francisco's North Bay/Wine Country - Petaluma, CA

Wonderful post. It inspired me.

Nov 28, 2010 06:02 AM
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Great article, Tammy.  This is information buyers should consider before they call on a listing.

Jan 02, 2011 08:39 AM