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Boost Your LinkedIn Business Page!

By RealSupport, Inc.

Services for Real Estate Pros with RealSupport Inc.

October 04, 2012 02:56 AM

We all love LinkedIn for its ability to
connect us with colleagues and make those imperative connections, but have you tapped into LinkedIn’s latest feature?

LinkedIn has been undergoing quite the overhaul and has recently rolled out new updates to its’ Business Page feature! You may be thinking, “LinkedIn has Business pages?” Yep! If your real estate company does not have a business page with LinkedIn; now’s the time to create one!

Ted Prodromou, author The Ultimate Guide to LinkedIn for Business, recently pointed out three key things you’ll want to be sure to do to boost your LinkedIn Business page. You’ll find it will create more interaction and engagement with LinkedIn members. Take a look at his tips!

1. Create a custom header. The new Business pages have a sleek design and cleaner navigation based on feedback from LinkedIn members. You now have to ability to extend your brand by adding your corporate logo and a custom header at the top of your Business page. The custom header is 646 x 220-pixels giving you plenty of room to promote your company. The new Business pages also have a more prominent Follow button making it easier to grow your LinkedIn community.

2. Include more information. The Updates section of the new Business pages is longer, allowing visitors to your page to learn more about your company without having to scroll to the bottom and click on the See All Activity link. In the past, Updates were limited to just a few of the most recent posts and it was difficult for visitors to view older updates. The new design is also more engaging making it easier for visitors to Comment on posts. In the past, you had to click on the Comment link which opened a new comment window. Now the comment window is prominently displayed under each news item.

3. Promote your products and services. One of the biggest changes in the Business page redesign is moving the Products and Services tab from the navigation bar to the right sidebar. This change lets you prominently feature products and services above-the-fold on the home page instead of being hidden on an internal page. This change will give your products and services significantly more exposure to your LinkedIn community and encourage more interaction with your brand.

We hope you take the time to create or recreate your LinkedIn Business page! Of course if you need help or would like us to create an eye catching custom header for your page; just ask! We would love to make sure your LinkedIn Business page stands out and draws in more engagement with your contacts and boosts your network!

Allie Coyle
Blogging & Copywriting Specialist

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Ronald DiLalla

Century 21 Discovery DRE 01813824 - Anaheim, CA

No. Orange Cty Real Estate

Hi Wasn't aware of this feature in Linkedin...Thanks for sharing with us in Active Rain Land.

Oct 04, 2012 03:07 AM

Debbie Gartner

The Flooring Girl - White Plains, NY

The Flooring Girl & Blog Stylist -Dynamo Marketers

I was not aware of biz pages either. I will. Eed to check into that. Thank you.

Oct 04, 2012 03:25 AM

RealSupport, Inc.

RealSupport Inc. - Schaumburg, IL

- Virtual Real Estate Marketing

Hi Ronald, thanks for the comment! Many people aren't aware of LinkedIn business pages, but they're actually perfect for presenting your brand and even finding prospective employees. More and more companies are using LinkedIn for hiring purposes. You can also make updates as a brand and share your products and services with different groups. It's a great feature and another opportunity to make your brand even MORE well-known online!

Debbie, we're glad that we could help! LinkedIn actually just rolled out a whole new layout for this, so you're looking into it at the right time. Before, the LinkedIn business pages were pretty basic. Now, it seems like you can do A LOT more with it and really use it to publicize your brand. As always, thanks for commenting and putting your input on our blog posts. We love hearing from you!

Oct 10, 2012 05:57 AM

Maureen McCabe

HER Realtors - Columbus, OH

Columbus Ohio Real Estate

Intresting I got the same comment as you did in #4 word for word.

But this is really interesting. Is a LinkedIn business page on a brokerage, office or agent level?

You wrote: You may be thinking, “LinkedIn has Business pages?” Yep! If your real estate company does not have a business page with LinkedIn; now’s the time to create one!

Company?

Jan 22, 2013 05:54 AM

Dave Sullivan

Real Estate One - Birmingham, MI

Michigan Realtor with an investor viewpoint

thank you Maureen, I am sorry that you did not like my comment.. yes I use it all the time and Started using it 3 years ago I think it is a great way to connect with prospects creating some relationships before I actually meet them...

Jan 22, 2013 11:16 PM

Maureen, you can create a LinkedIn business page for your individual team or your brokerage. It depends on what you prefer. If your brokerage doesn't have a page, we suggest you offer to create it or have someone on your marketing support staff do it! It's a great way to share professional updates and accomplishments, conduct your job search and be more visible online. LinkedIn is becoming a more prominent tool professionally, so businesses should make it a priority to have a presence on there.

Dave, no worries! We know that agents sometimes post the same thing on more than one blog. We're so glad that you've started using LinkedIn and that you find it beneficial. Have you created a business page for yourself? That could be a great way to boost your LinkedIn presence even more.

Jan 23, 2013 01:10 AM

Boost Your LinkedIn Business Page!

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