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So You Think A Real Estate Agent Is A Commodity?

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Wheat is a commodity, real estate agents?  Not so much

Yesterday my phone rang and I couldn't pick up or check the voice message for a few minutes. It happens.  I'm with another client, at church, already on the phone or in the middle of watching the Army-Navy football game, I'm can't be available ALL the time!

But I returned the call within about 10 minutes.  And it was already too late.  They'd already spoken to another agent.

Now that tells me a couple of things.

1.  My work on the Internet did its job, they found me.

2.  While they found me, they didn't see a particular need to wait any length of time for me to respond.

3.  The first agent that answered was all they needed.  Whatever their real estate need was for the day, real estate agents were just a commodity service for them.

Now admittedly there are times a real estate agent may SEEM like a commodity service to you.

Already got an agent but they're out of town and YOU JUST HAVE TO SEE A HOUSE RIGHT NOW?  Now your agent SHOULD have arranged for someone to cover their absence, but maybe you don't want to "bother" them so you just started calling agents and fib when they ask "Do you have an agent?".  Yep, you just want a commodity door opener because that fill-in agent is NEVER going to be the one paid because you're not going to allow them to write the offer if you love the home.

Or maybe you figure you know more than enough to sell your home without a listing agent's help, so you call up one of the MLS entry only firms.  You pay the fee for entry and after that you're flying solo.  It's risky business flying solo against agents that sell dozens of homes every year.  You've got to beat the listing agents selling your competition AND the buyers' agents who are likely to bring your buyer.  So maybe in this case, you might want to reconsider whether agents are really JUST a commodity.

And there are other times agents are far, far from being anything remotely close to a commodity service.  Many agents are specialists and it pays for consumers to hire that specific expertise.

Short sale?  Frankly that a serious specialty gig and hiring just ANY agent can make the process really painful.  And even if the agent DOES know what they're doing, it can still be really painful.  My last short sale?  I swore it would be the last one I ever did after getting our sellers through closing.

Like to invest in real estate?  You need an agent that understands the playing field of CAP rates and 1031s and all the other fun stuff that goes with it (hint, that's NOT what I specialize in).

Want a horse farm?  I MIGHT be able to help you to a certain degree, but I last rode a horse in 1984 and I don't expect that status to change anytime soon!  And I don't carry boots in my car for walking through field muck and stables. 

Low maintenance housing?  If you just want a condo, you might be able to get through it with a general agent.  But chances are you might need to know the ENTIRE spectrum of low maintenance living to make sure you get the best possible home for your needs:  55+ communities, patio homes, condos, landominiums and a host of other options.  Now this field I DO specialize in and IMO at a minimum you should be talking to me before deciding which agent to hire to help you.  About half my business each year is solely related to this specialty.

 

So need help finding the right match for low maintenance housing?  Give me a call at 513-520-5305 or email Liz@LizSpear.com and we can discuss whether we can help you with your Cincinnati area low maintenance home search. 

Need a specialist for other specialty housing types?  We can help point you in the right direction, but chances are we're NOT the agents you're looking for

Serving the Cincinnati patio home market,

Bill of Liz and Bill aka BLiz 

P.S.  Need help selling your home?  We don't just help home buyers, we also help home sellers of all types of housing, not just patio homes.

 

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
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Liz Direct: 513-265-3004     
Fax: 866-302-8418

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Comments(4)

William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Already spoken to another agent.

I have preached this for years and years, but I still keep getting the call whrere 1 or more agents did not answer the phone.  People need instant gratiication or they move on.

Nov 25, 2017 08:25 PM
Liz and Bill Spear

I'm pretty good about answering my phone and not letting it go to voicemail.  But there are times it can't be helped and yesterday morning was one of those times.

Nov 25, 2017 08:29 PM
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning Liz and Bill Spear 

Thank you for sharing your information with us.

Have a great day 11/26/2017.

Nov 26, 2017 01:02 AM
Liz and Bill Spear

Good morning to you too!

Nov 26, 2017 05:50 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

The key to a successful sale or purchase transaction is to find the right agent, not just any agent. 

Nov 26, 2017 04:48 AM
Liz and Bill Spear

That's the truth, unfortunately not something every consumer recognizes.

Nov 26, 2017 05:51 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Such truth in this post. And we are also big believers in finding the right agent for the type of home you're looking for, or specific area...agents who try to do it all, can't do it all. Period. We have Portland agents who cross the bridge to show properties - they have no real idea of our market, where to find the homes, and if the values are in line with the latest sales. 

Nov 26, 2017 09:21 AM
Liz and Bill Spear

I've got different guidelines for what and where I'll go.  For patio homes I'll push out further geographically because it's the type of home that matters most.  For a "regular" home, I'll constrain distance quite a bit more unless the buyer (or seller) insists they want us.  We'll be upfront that the area is NOT our normal turf and if they'd like us to find another agent for them, we will.

Nov 26, 2017 02:48 PM