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How Important is a Sales Background to Real Estate?

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Real Estate Agent with Elizabeth Anne Weintraub, Broker DRE #00697006

When I see people in sales professions working so hard to make a few sales that probably pay pittances, I can't help but wonder why they aren't in real estate. Maybe that's why, though. Because they are not confident enough in their own abilities to make it in a 100%-based commisson world. Maybe that's why some other agents prefer to join a discount brokerage where they still make peanuts but receive a salary.

It's a bit scary to work on your own without a safety net, basing your success on your own abilities. By the way, it was Chris Ann Cleland who inspired me to explore this topic in my own life. You can read more in my personal blog today at this link: How a Sales Background Helps Real Estate Agents.

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Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

Comments(16)

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James Dray
Fathom Realty - Bentonville, AR

Afternoon Elizabeth.

My dad owned his own company and traveled 27 states.  During the summer months I would go with him.  I learned how he did it.  That kind of experience has served me well.  

Feb 22, 2019 10:23 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Elizabeth... great picture. I've been quite successful in real estate without a sales background... but I had a great background in negotiations, finance, and communciation. And I entered this profession precisely to be entrepreurial and because I'd been the victim of very bad brokering.... I found agents did not listen. I knew I could run rings around most of them if I just listened to clients.

Feb 22, 2019 12:04 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I think you are onto something, Elizabeth.  When I was a kid, I belonged to Camp Fire Girls.  We sold candy, and other products.  And, I remember using a loom with loops to make potholders.  I also collected up mistletoe out of my aunt's tree during the holidays.  I'd tie sprigs of it together with ribbon.  I sold the potholders and the mistletoe in front of the post office all during the holidays.  I think that kind of experience as a kid helps.  We gotta support the kids and their lemonade stands.  They may be the Realtors of tomorrow!

Feb 22, 2019 12:56 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

I was a very reluctant sales person in the early years.  But I kept getting those jobs because sales is ingrained in me.   I'm a natural and have learned that sales skills are always in demand and help me to get where I am in real estate today.  We aren't door openers.  We're salespeople.

Feb 22, 2019 01:42 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

James Dray Learning from family when you're young is a great way to be introduced to sales. My parents had no sales occupations and would not understand the art of nuance if you hit them over the head with a sledgehammer.

Feb 22, 2019 01:52 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Nina Hollander to understand negotiations is to understand sales, though.

Feb 22, 2019 01:53 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

You were a Camp Fire girl, Myrl Jeffcoat ?  I did not know that. My mother tried to enroll me in Future Homemakers of America (FHA)!! Can you believe it? I went to one meeting and said F this. Not going back.

Feb 22, 2019 01:55 PM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Helping people is a key to sales success...it's that service motif...and real estate is a natural fit.

Feb 22, 2019 01:59 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

No doubt, Elizabeth... my point was that I brought negotiating skills to the table without ever having sold anything retail or wholesale. Then again, one might argue that I "sold" everyday in my corporate jobs getting people to do what they needed to do, getting buy-ins from Boards of Directors for certain strategies, etc.

Feb 22, 2019 02:00 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Elizabeth- my background was in sales as well. After grad school I had no idea what I wanted to do so I worked as a placement consultant (I placed office support staff) for many years and loved it. It was selling...selling myself and what my company had to offer. Someone may know all of the legal real estate terms and contracts and know all about MLS but you have to be able to sell. You sell yourself and your expertise , then you go out and sell that house!

Feb 22, 2019 07:29 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Chris Ann Cleland You are an excellent salesperson. I see it in your blog over and over. Your background has served you well.

Feb 22, 2019 10:20 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elizabeth, I definitely had no sales experience when starting in real estate.  I have always considered this business as customer service based.

Feb 23, 2019 05:39 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Kathy Streib Nina Hollander Li Read  I agree. Some agents do not realize they are selling every single day. They are selling their services and themselves to their clients, they are selling their clients' objectives to the other side and they are selling other agents on working with them. There is a reason it is called real estate sales, and agents who have flexed those muscles in the past have an advantage.

Feb 23, 2019 09:04 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon again Elizabeth. Selling is a gift. I have always enjoyed it.

Feb 23, 2019 09:46 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

From my earliest days on my own and that was at age 19 in Honolulu, every job I ever had was in "public relations". No one had a clue what that was but that's the job title I always got. When I look back, my bosses saw a self starter whom they could not tie to a desk doing boring things day after day. Hey, I call what I did "sales". It really didn't matter what the product was as long as I believed in it. For the last 13 years it's been "real estate" and I have a string of happy clients, many of them still friends.

Feb 26, 2019 09:29 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Hella M. Rothwell, Broker/Realtor® Yes, and you can count me among your friends who was also a client.

Feb 26, 2019 08:50 PM
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Elizabeth Weintraub Sacramento Broker

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Service Areas

  • Sacramento, CA
  • Elk Grove, CA
  • Roseville, CA
  • Carmichael, CA
  • West Sacramento, CA
  • Roseville, CA
  • Land Park, Sacramento
  • East Sacramento, Sacramento
  • Natomas, Sacramento

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Additional Information

Broker-Associate at RE/MAX Gold, Midtown and Sierra Oaks Sacramento office. Co-partner Weintraub & Wallace Realtors. Selling since 1974. Homebuying expert at The Balance. Weintraub & Wallace sells homes from Galt to Lincoln.
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Author Bio: Elizabeth Weintraub is a Sacramento real estate broker, author, home buying expert for The Balance, a Land Park resident, who specializes not only in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento but sells extensively from Elk Grove to Lincoln. Weintraub is prominently known as the #1 Sacramento Short Sale agent throughout the Sacramento four-county area. Call Elizabeth Weintraub at 916.233.6759. Put 40+ years of real estate experience to work for you.

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