"If you ain't first, you're last!" Ricky Bobby, American philosopher
"I wanna go fast!!" What Ricky Bobby and every new blogger wants.
But real estate and racing to the finish line are a wee bit different. When you're behind the wheel of a racing car, you know the distance to the end. If you're a real estate agent, you just keep driving, and if you're just starting out you don't know when the results are going to appear. You can't see a finish line and you've got some people with "blogging is dead!", "blogging doesn't work", and other "supportive" commentary.
And in some cases, they ARE right. Depending on your target market, blogging may be totally pointless. Your audience hooked on 15 second Tik Toks? They might not be willing to risk the brain strain of reading a long post about a particular subdivision, right?
And if you're not willing to blog regularly (and by regular I don't mean once a quarter, every quarter!) and put out solid, real estate related content, then blogging probably won't work for you.
But if you've identified a target market that is receptive to the type of content that blog posts and IDX pages can provide AND you (or your hired help) can put out sufficient content, YOU can be the one that gets found.
This afternoon a potential buyer drove through a condo community in our market. Then she used her phone to look for additional information and she found us.
WHY? Right here (Google Chrome incognito search):
Page 1, spot 1 is our IDX page on our Wordpress site.
Spot 2 is our ActiveRain blog post from 2016 (long after that time period where everyone says Google Juice had left the building). That post links to our IDX page.
Spot 3 isn't us, and spots 4 & 5 are a somewhat similar named community out of state.
Bottom line, if a consumer clicks either spot 1 or 2, they're going to find information they want. And if they don't have an agent, they might contact us.
Turnover in that community is slight. There's only 48 units and the last unit sold was last year and to a buyer that found us...drum roll...from the same sources above.
Today's caller may turn into a client. Maybe for a different community, but it all starts with being found first.
Writing one blog post about one subdivision, especially one that only has 48 units) isn't going to be enough to run a successful real estate business. But if you repeat the process for other communities in your niche, you've increased your odds of being top of page 1.
As we've said before, MOST of your competition won't do the hard work to produce the content. The more specific your content, the less likely that you're directly competing with Z, big brokerages, other portals or other agents. Those pages and posts continue to work year after year, all you have to do is answer the phone/emails/texts and convert from lead to client.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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