customer loyalty: Is This the Music to Your Realtor’s Ears? - 10/04/20 07:03 AM
An old song recently played on the radio by Bobby Darin entitled The Sweetest Sounds. For some these lyrics may be music to their Realtor’s ears:
 
The sweetest sounds I'll ever hear
Are still inside my head
And the kindest words I'll ever know
Are waiting to be said.
 
For some Realtors their music or sweetest sounds are “Yes I want to make an offer” followed by “offer accepted.” However, for me, the music to my ears are:
 
 
“You are my Realtor”
and
“I’ve shared your name with my friends.”
 
Knowing that repeat customers along with sales referrals from existing customers in … (2 comments)

customer loyalty: So Where Are You on May 31, 2020? - 05/31/20 08:08 AM
Today is the last day in May of 2020. A lot has happened in our real estate world not to mention each state, our country, and the world. Much of these happenings statewide to worldwide will impact the real estate industry. NAR from my understanding suggests a 10-20% loss of current Realtors in 2021.
 
Fannie May that previously predicted a strong market for home sales in 2020 has revised those predictions to a weaker market with a 15% decline in home sales. However, in 2021 Fannie Mae predicts improvement in 2021 depending upon the “pandemics trajectory.”
 
There is much talk about “a new … (7 comments)