Reading this post by Bliz reminded me of the big box brokerage I was with for 18 yrs. They did everything to promote the company brand. They advertised your open house at no charge and gave you license plate holders with the company logo. The brokers led us to believe it was the company brand that people were seeking. Here was my listing presentation way back then; it consisted of these three questions -Are you 100% you want to sell -Are you 100% you want to use me -Do you have any questions about my company
Affirmative answers on all three were my criteria for getting a … (31 comments)
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