marketing: iPartnerMedia Donates Website to U.S. Army Paratrooper
- 01/16/15 03:49 AM
As reported in Tampa Bay News Wire, Naples Daily News, The Business Observer, DefenceNetwork.com and other media channels, our firm, iPartnerMedia, Inc. is donating a website design for a U.S. Army Paratrooper.
United States Army Sergeant First Class Carlos A. Restrepo. Sergeant Restrepo has been a United States Army Paratrooper for over 20 years and has completed multiple tours in Iraq and Afghanistan. He plans on retiring in February and returning to Southwest Florida to launch his mobile detailing business, Showroom Details.
Showroom Details specializes in motorcycle detailing to bring back that showroom shine. Licensed and insured, Sergeant Restrepo incredible dedication … (2 comments)
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marketing: Enter #TechMarketing Challenge To Win $10,000 Marketing Consulting
- 01/14/15 02:04 AM
Do you have a client that is launching a Tech startup and is looking for marketing help?
My friends at Marketites, based in Miami, Florida, have a #TechMarketing Challenge with the prize being $10K in marketing consulting from their knowledgeable experts.
Enter now at www.marketites.com/techchallenge
The deadline to enter is February 9, 2015.
Information like this is a great for real estate agents to share with their network of buyers and sellers. It adds value and gives you a reason to contact them by email or other means.
Annabel Mendez, owner of Marketites, is a graduate from my alma mater, Rensselaer Polytechnic Institute, in … (0 comments)
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marketing: Does Google Consider Your Website Mobile Friendly?
- 12/30/14 05:22 AM
Due to the massive amount of web traffic migrating to mobile devices, one of the enhancements that Google implemented to their search algorithm in 2014 was enouraging website owners to make their websites mobile responsive. Mobile friendly websites now carry heavier weight in search engine results.
Google Does Not Like Mobile Websites That Use An m. Address
Also, Google educated us that having a website using an m. type of url address is NOT preferable. This requires Google to search two distinct websites for you and they do not want to do that. If you have vendors hawking you to make … (51 comments)
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marketing: Preparing for Your Holiday Marketing
- 11/03/14 06:22 AM
The Holidays are just around the corner. Have you thought about your holiday marketing promotions? If not, it’s time to prepare! We’re here to help you with some unique and creative ways to sell your products and services this holiday season! The holiday season can be a tricky time. Rise above all the clutter and noise in an oversaturated market. You want your message to be clear, concise, and, of course, desirable!
To make the most of your 2014 holiday season, analyze past and current data. Discover what worked last year around this time, what didn’t, and discuss ways to leverage/change … (2 comments)
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marketing: Why Advertisers Should Not Forget About Yahoo!
- 09/14/14 04:43 AM
“Yahoo? Does anyone still use that?” The search engine that took the world by storm in the 2000s is far from gone, despite what you might think. The Tampa Bay Business Journal has cited seven interesting (and surprising!) facts about the current nature of Yahoo and encouraging us that it’s more active than ever.
1. According to data from BIA/Kelsey, about 16 percent of U.S. consumers use Yahoo for local shopping. The percentage for Hispanic consumers who use Yahoo for local shopping is slightly higher.
2. Yahoo has a large audience with mobile users. Research from comScore found that 82.4 percent of U.S. … (2 comments)
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marketing: September ActiveRain Contest - Our Tagline Unveiled
- 09/03/14 12:47 PM
The September 2014 ActiveRain contest sponsored by Richie Alan Naggar asks us to cite our marketing tagline.
Even if you choose to not participate in this contest, be sure to check out Richie's post because he included a very useful list of Helpful Hints on how to develop an effective tagline.
If your company already has a tagline, you can compare it against John's list of Helpful Hints.
Orginal iPartnerMedia Tagline
Some of the older printed marketing materials at iPartnerMedia include a tagline "We Work for YOU!". Although this is very true (we essentially become an extension of your team - your … (19 comments)
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marketing: How Has the Latest Google Algorithm Change Affected Your Search Rank?
- 08/06/14 01:15 PM
Google adjusts their search algorithm frequently.
Not all their adjustments get widely publicized. The big ones that do usually get tagged with some obscure name like "Florida", "Bourbon", "Penguin" "Hummingbird" or "Panda." Actually, there are some meanings behind these names (Google it!).
Latest Google Algorithm Change
Recently, one of the not-so-publicized algorith updates was deployed. Although it didn't make headlines, insiders have dubbed it "Pigeon."
The Pigeon update is designed to improve local search results. Local search from Google My Business is free advertising. If you are not using it, shame on you! If you struggle to earn your way on … (7 comments)
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marketing: We Won The Deal - Here's How
- 06/21/14 12:05 PM
Recently, my team participated in a process to earn a new client who had issued a public Request For Proposal (RFP) to have their website redesigned and other marketing services provided.
The first step was to submit a written response to the RFP. Being marketers, it was important for us to not only submit an intelligently written proposal but also one that showcased a little bit of our design ability. We created a beautiful document (suitable for both online and print) that combined the written word with pertinent visual images to illustrate key points.
Although there were 29 proposals submitted, iPartnerMedia was … (2 comments)
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marketing: How We Achieved #1 Local Ranking on Google
- 06/10/14 01:44 PM
Black Magic?
We tricked the system?
We paid off some mysterious SEO expert in a trenchcoat in a dark alley?
Lack of competition?
These might be some initial thoughts by those conspiracy theorists as to how our marketing agency, iPartnerMedia, ended up ranked #1 on Google for local web design.
Truth is, we earned it.
Web design is a highly competitive service in Southwest Florida. It seems I learn about web design companies every week that I'd never hear of before.
They seem to crawl out of the woodwork.
Six months ago when we began growing our company in earnest, we were lucky to show … (4 comments)
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marketing: The Number One Problem Facing Content Marketers
- 06/09/14 06:03 AM
Writer’s block?
Feeling uninspired?
Out of content ideas?
You are not alone.
Having a sufficient quantity of content is the number one problem facing content marketers according to a survey by the Content Marketing Institute and MarketingProfs in 2012.
But there is a solution and it is staring you in the face.
You may be struggling to produce that next blog post but beileve it or not it might be easier just to put together an entire eBook!
Skeptical? Don't be.
Magically Make An Ebook
Let’s say you that your business is a credit repair agency. Last year you … (5 comments)
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marketing: Bonita Springs, Florida Professional Networking Group Seeks Members
- 05/15/14 07:25 AM
In January 2014, the Bonita Bay Professional Lunch Group was formed by Daniel Humbert and Alberto Quiceno from DNA Florida Real Estate.
The purpose of the informal organization is to:
a) exchange referrals
b) share info about local events
c) enjoy lunch
The group meets at Backwater Jack's, a restaurant at the Bonita Bay Marina.
We currently have representation from the following business categories:
-Real Estate
-Pet Services
-Digital and Print Marketing\
-Health Insurance
-Property Insurance
-Banking
-Mortgage
-Wealth Management
-Business Broker
-Office Technology/Networking
Local professionals representing the following categories are being sought for the networking group. Even youa re interested … (4 comments)
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marketing: Are You Keeping Up With WordPress Security and Plugin Updates?
- 05/02/14 06:32 AM
I read a lot of Rainer posts and have to come to learn that many of you are using WordPress or other open source platforms to develop your website. Great decision by the way!
However, building your website is not a set it and leave it operation.
Almost every month, WordPress releases security updates and other enhancements to their core environment. When these are released, it is up to you to update your website to get the new patches and other changes.
WordPress PlugIns Need Love Too!
Also, if your website uses plug-ins, and most WordPress websites do, your plug-ins will … (17 comments)
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marketing: LinkedIn Just Deleted All Your Business Page Products and Services!
- 05/01/14 06:34 AM
Your LinkedIn Company Page Products & Services Page are no longer supported as of April 2014.
In addition, any recommendations that had been posted are also gone. Why?
Here is the message about it from LinkedIn.
"At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So as of April 14th, the Products & Services tab was removed from all LinkedIn Company Pages."
What … (8 comments)
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marketing: Trust and Teamwork Makes For A Winning Culture
- 03/28/14 07:10 AM
Ever have one of those days that doesn't quite go as planned?
Well, today was one of those days for me.
I had a plan to conduct some website audits for some businesses in Southwest Florida who are advertising in print.
When I arrived to our office, I noticed that our print shop was backed up with orders needing delivery today.
So I rolled up my sleeves and helped any way I could. We bundled up several Every Door Direct Mail post card campaigns for some Naples and Bonita Springs Realtors and dropped them off at the post offices.
I … (6 comments)
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marketing: Record Turnout for Lee County/Ft. Myers Florida March 26, 2014 Meet-up
- 03/28/14 06:50 AM
With over 600 newly licensed Realtors hitting the streets in Southwest Florida recently, the networking scene is picking up. Don't worry if you missed this one, we will do it again probably in June. Be sure to follow Wayne Martin's blog on ActiveRain to get the updates.
Attendees left to right:
Standing: Blanca Contreras, Yolanda Planes & Kwee Huset
Seated: Wayne Martin, Randy Mitchelson, Andy Huset & John Wiley
Not pictured: Bill Hopmann
Blanca and Yolanda react to an unfortunate water spill!
A great ime had by all! Kudos go out to Kwee and Andy Huset who drove … (2 comments)
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marketing: 5 Things Your Real Estate Website Must Have To Be Competitive in 2014
- 03/18/14 02:55 PM
Most real estate professionals have a website. However, many were built several years ago and have not been overhauled in a while. If you find yourself in this category Google may be penalizing you from achieving better organic search rankings. Here are 5 must-haves for your website in 2014 to be competitive:
1.Mobile Responsiveness
Your website must automatically adjust to fit different screen sizes for tablets and smart phones. Click to call is a must. Thumb friendly drop down menus too. Just because your site shows up on a mobile devices does NOT mean it is responsive. Google has publicly stated that … (4 comments)
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marketing: Mortgage Standards Easing? Read Mortgage by Randy Newsletter Now!
- 03/02/14 01:17 PM
… (1 comments)
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marketing: Are You Ready For A Web Site Makeover? 5 Reasons To Say Yes!
- 02/05/14 05:40 AM
During the boom period 2000-2008 is when many real estate and related professions built their current web site. After all those years, most of those sites are in need of a makeover. The time is now and here are 5 reasons why.
1. Open Source
Web sites built today should be done using an Open Source platform content management system. Do not allow your business to be held hostage by a web site company using a proprietary platform that limits your ability to make simple changes, change hosting, etc.
I talked to business owner recently who was almost in tears … (8 comments)
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marketing: Top 10 Reasons Why You Need a New Website
- 01/09/14 05:18 AM
Top 10 Reasons Why You Need a New Website
Does your website look like it was made by a 5th grader? If your website is more than two years old chances are that you need to revamp your website. You may not be aware of all that has happened in the website development industry in the last two years.
A new breed of website development technologies has been released and websites built today with these new technologies are faster, smarter and beautifully designed. These new technologies have allowed website owners to take control of key features and functionality that they never … (2 comments)
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marketing: Why You Should Use Google Plus
- 12/18/13 05:52 AM
Everyday Social Media Marketing becomes more and more important for business to connect with prospective clients so what is Google+ and what does it mean for your business? Check out this brief but informative video that explains the benefits of incorporating Google+ into your scoial media sharing activities. Do you feel overhwhelmed with all the online marketing opportunties out there? Contact me for a free consultation. You will be surprised at how affordable it is to have an expert assist you. For as little as $5-$10 per day you can can rest easy knowing your online marketing strategy is being handled. … (8 comments)
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As reported in Tampa Bay News Wire, Naples Daily News, The Business Observer, DefenceNetwork.com and other media channels, our firm, iPartnerMedia, Inc. is donating a website design for a U.S. Army Paratrooper.
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