Several years ago in the early days of SWS, I was standing in the shower (when the most brilliant epiphanies tend to occur), talking to myself about what it takes to inspire the people you know and the people you meet to trust you with their real estate business and referrals if they've never had the pleasure of actually working with you in a real estate-related context (and no, my shower self-talk hasn't changed much over the years). A phrase occured to me... and it stuck... and here we are today. That phrase was: "As long as you appear to be (6 comments)