marketing: Professionals Don't Need Drips - So What About Web Leads?
- 10/08/15 09:46 PM
To conclude (?) this week's series on Drip Mail Campaigns (to drip or not to drip?) here are some thoughts on communicating with people who find you online - affectionately known as "web leads." *** I had a nice conversation the other day with a newer agent who called me looking for help managing his web leads, specifically asking if I knew of any drip-mail campaigns that had the SWS Seal of Approval. In other words, could I recommend a "canned" approach to communicating with online leads that didn't sound canned?
Well, sez me, not really, for obvious reasons. Drip-mails are, by definition, … (10 comments)
marketing: Self-Promotion for Real Estate Agents: "I Wanna Get My Name Out There!"
- 12/27/10 11:45 PM
"What's the best way to get my name out there?" I hear this question a lot. Agents, particularly newer ones, ask it wanting to know how they can best spread the word that they're open for business. Usually, they're looking for advice on the best places to advertise - should they take out an ad in the newspaper? Issue a press release? Buy a promotional panel on the side of a bus or a magnet for their car? Or maybe they've been offered a great "opportunity" to include their personal brochure in a neighborhood mailer or door-hanging promotion. One guy wanted to know if he … (33 comments)
To conclude (?) this week's series on Drip Mail Campaigns (to drip or not to drip?) here are some thoughts on communicating with people who find you online - affectionately known as "web leads." 
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