transparency in marketing: Is Transparency a Good Thing in Your Personal Marketing?
- 06/21/10 01:52 AM
"Be who you are and say what you feel because those who mind don't matter and those who matter don't mind." ~ Dr. Seuss
In April, I did a teleseminar called "Don't Be Dorky, Be YOU!" which was about how to write interesting, relevant and non-cheesy content for your self-promotional material. During that seminar, I talked about the wisdom of being "transparent" to your audience; specifically, whether or not you should you share your personal beliefs and interests with your audience if those beliefs are at all controversial or subject to debate.
I used the rather obvious examples of *religion … (70 comments)
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