REAL ESTATE IS CHANGING ARE YOU KEEPING UP

REAL ESTATE IS CHANGING ARE YOU KEEPING UP

REAL ESTATE IS CHANGING ARE YOU KEEPING UP  Real estate has changed more in the last 10 years than in the previous 20 years.  Technology has provided the public with more information and more options than ever before.  Technology, including the internet, has hastened the change in the real estate industry.  The changes have been truly breathtaking.

Consumers are taking a more active role in their real estate search due to the internet.  They know more, they are want more and they want us to respond immediately to their requests.

All the tools that are available to Realtors and their customers weren't available ten years ago.  Smart phones, Youtube video tours, interactive maps, instant messaging plus all that the internet offers, have made information accessible at a moment notice. 

One of the best ways to help your client and manage their demands is to see what they see.   Find out what sites they are visiting and check them out.  The internet provides a large amount of unstructured information.  We must provide visual structured knowledge - relevant neighborhood information and videos about those neighborhoods, maps of points of interest, information about the current market in graph or chart form. 

Customers expect us to use technology to make life more convenient for them.  Their experience affects how customers feel about doing business with us and that will determine their loyalty.

Let the consumer know that you know your area.  I blog quite a bit about the city in which I work.  I have blogged about local events and parks and I include lots of pictures and videos.  I will soon be blogging about schools, neighborhoods, businesses and restaurants.

Consider making video testimonials of your clients describing their experience with you.  Or shoot a short video of your referral and resources team.  You can interview team members about what they will do for your customers.