5 Quick Tips for Increasing your Client Base
- Increased listings should not begin with marketing to new and potential clients but begins with continued nurturing of current and past clients. With that being said, build a client referral base with existing and past clients. Let those individuals become your main spokesperson and cheerleaders. WOW your current and past clients and they will refer you to their family, friends, and co-workers.
- Nurture your current intake of leads, cold, warm, and hot. Make contact on a regular basis. Don't settle for canned contact messages, customize the message to address the buyer or seller's needs.
- Strategically market your current listings and recent solds to your target market(s) through post cards, online advertisements, drip campaigns, etc.
- Enhance your blog(s) by focusing on the concerns of today’s buyers and sellers by answering general questions that are asked daily, make it a daily blog tip. Write about specific areas, subdivisions, neighborhoods of interest. Offer home buying solutions and links to potential clients so YOU will become the expert and go-to person.
- Review your website, what does it say about your expertise, your business, your mission, success rate, how you will assist your buyers and sellers, etc.
Make it a better 2012!
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