Just for the Points, Payment for a Job Well Done.
I first started getting serious about AR about a year and a half ago and the more that I learn the more that I respect this mechanism known affectionately as Active Rain, pure genius.
Active Rain is a media superstar, producing a great media outlet with thousands of great writers and commenters creating buzz constantly to attract the dollars of happy advertisers.
And all of the writers are paid in Points, Media coverage and SEO boosts.
Again, pure genius!
At first I thought the points were silly, but then I began to learn how these silly little points help me and active rain.
These points help Active Rain by;
- Creating a constant supply of fresh essays, articles, fact sheets and other great copy that will attract the public and thus the advertisers.
- Encouraging us to support each other with comments and reblogs
- Targeting our articles into predesigned areas, like with the contests and some of the features.
- And in other ways designed to get us to be a big happy family of article writers and commenters.
The Points help the members too;
- Give us free membership after reaching 500,000 points.
- Gets our picture at the top of our city, county and state active rain pages.
- Encourage us to write lots of fresh copy for our clients, future clients, and of course the robots at Google who put our stuff at the top of the search engine.
- Points encourage us to do things that will make the phone ring.
- Encourage us to build relationships through comments, reblogs, and many other activities like those we see in the many contests every month.
Although the points seem silly at first, very few are wasted on anything that will not help both AR and the individual who is earning them.
When you see someone doing something that you think is “just for the points”, look closer, whether they are trying to or not, they are doing a greater good.
- Perhaps they are writing a blog in the best way they know how, be patient their writing will get better with time.
- Perhaps they are reblogging without what you feel is an adequate introduction, look at the bright side they are giving a deserving post a little more exposure for those who missed it.
- Perhaps they are writing comments that you feel are inadequate, maybe they are doing the best that they can to voice a little support for the writer when they just don’t know what to say, at least they wrote or pasted something.
- Perhaps they are wasting too much time on contests that you feel are silly, take a closer look at the contest, they are all designed to do something to improve our blogging or our SEO, contests are not just for play and points they all have a Real purpose.
Now go have a great week, earn some points, eventually they may also be good for free t-shirts, caps, and stuff like that from Seattle.
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