The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
If you're "mature enough," take a break and have some fun.   THE ANSWERS WILL BE ON THE TIP OF YOUR TONGUE, BUT YOU JUST CAN'T QUITE REMEMBER THE CORRECT ANSWER.   DON’T LOOK BELOW FOR THE ANSWERS UNTIL YOU HAVE TRIED TO FIGURE IT OUT.  A TEST FOR 'OLDER' KIDS.   1.  After the Lone Ranger saved t...
03/14/2017
What a fancy word! Where I went to high school, I doubt if even the instructors knew what "participle" meant. And now, after reading Grammar Girl, I still can’t give you a clear definition.But I do know this: If your participle phrases are dangling, you’re confusing – or misleading - your readers...
03/14/2017
Is Probate the Hottest New Real Estate Niche?No – I know it’s not new, but judging from my prospecting letter set sales, it seems like a lot more agents are taking an interest recently. And why not? I wasn’t successful in learning what percentage of homeowners pass away each year, but I’d guess i...
03/09/2017
Several months ago I wrote about a real estate team that sent my son a 9 1/2” X 12” 4-page, full color glossy brochure advertising their services. It was a beautiful looking brochure, but…Almost every paragraph began with the word “We” our “Our,” and nowhere on the entire brochure did it give the...
03/02/2017
Where to start? First of all, I love writing and I’m fascinated by the psychology of marketing. I also love playing with words, fitting them together this way and that until they come together in a clear message that flows well.One of my favorite tasks is writing agent bios, or profiles. I’ve lov...
02/28/2017
This morning's email brought a message "from Amazon" telling me my account had been frozen. I'm leery of anything like that, but the language really gave it away:"We take you to note that your account has been Closed for protection,Where the password was entered more than once In order to protect...
02/25/2017
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This morning I read an Active Rain post filled with impressive statistics about texting.It told how many hours per week the average adult spends texting and said that texts were far more favorably received than emails. It was a promotion for a text-based lead generation service, so perhaps just a...
02/11/2017
Words that confuse…Contrary to what some here in the Rain believe, I DO make mistakes in grammar and/or word usage. A case in point: This week in my Thursday newsletter I wrote about “New School” marketing – a blend of Old School and digital.I referenced master marketer Barbara Todaro and said th...
02/10/2017
Maybe it’s a sign of desperation – marketers becoming so frustrated by a lack of response to their offers that they lose their common sense.Last week my email brought “scolding” messages from someone I’ve never done business with – and never will. He seemed to think that since he wanted to revamp...
02/08/2017
These two little words may not ensure your success, but if you never use them, you can just about guarantee failure.What are the words? They're "Thank" and "You." Once upon a time, before I switched to writing exclusively for real estate, I wrote fundraising letters for small non-profits - and th...
02/06/2017
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Marte Cliff

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