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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
If you’re still stuck on being a generalist, you may be tired of seeing so many of us pushing you to create a niche.You’re worried that by focusing on one geographic area, one type of home or property, or one type of buyer or seller, you’re going to miss out sales.You're suffering from FOMO.For o...
Which agent deserves to earn more $$ - the listing agent or the selling agent?You’ve probably heard of Bob Massi – the Property Man. On this morning’s show, he interviewed a Scottsdale, Arizona agent named Erin O’Connor about flat rate listing fees.One home seller they spoke with said she had use...
Ron and Alexndra Seigel recently wrote about FOMO (fear of missing out) with regard to marketing. They were discussing it from the consumer’s point of view.But in real estate, there’s another side: that of the agent.FOMO is, I believe, the reason why so many agents resist choosing and developing ...
If you’re a meat-eater, I’m sure you have the answer to that. Personally, I prefer the 6 oz. tenderloin. There’s no way I could tackle a giant T-bone, although I know people who could and would.I feel the same way about information.Today I came across an article offering 70 tips for writing bette...
If you have satellite Internet, you know you have so many megabytes of data each month. If you go over, your account is "throttled" until you purchase more.A little over a month ago I was going along with more than half of my data unused, and it was only 4 days until it reset.That's why I was sho...
What is a Senior Citizen?Unless you are a senior citizen, as I am, you may be tempted to think that “Senior Citizen” = “old person.” And if you’re thinking “old person” you may be putting us all into a category of real estate clients who are ready to: Downsize Move to a retirement community Move ...
For too many, Memorial Day is just a day to take off work - a day to eat too much, drink too much, and visit with friends. I wish we would all stop and remember that we wouldn't have the freedom to do those things if it weren't for the soldiers. Then I wish we'd all take a moment to honor them a...
Every writer has pet peeves that make him or her cringe. I actually have two.The first one is “I want to thank…” It must just be me, because I see it and hear it all the time. Every time I do, my instant reaction is “Well, then why don’t you do it if you want to?”The other pet peeve, however, I b...
As Liz and Bill Spear so ably point out - if you're in it for the long haul and you're willing to do the work, you CAN beat the 800 pound gorilla! The big portals make a lot of agents anxious. Z/T/ & the big brokers all have WAY more money then we'll ever hope to have.  They can out advertis...
Check out these words of wisdom from Jeff Dowler - you can't go wrong following this advice.There's also another bit of wisdom here - that of knowing it's worth it to take a few hours' driving time in order to connect with the people you love. Real Estate Lessons Learned from a 2-year-old   We sp...

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