websites: Should a Website be a Superstore or a Boutique?
- 06/21/12 09:56 PM
Many, many years ago when the Internet was still in its infancy and few had even heard of the World Wide Web I was given, what was then, some very sound advice: “If you want to be at the top you must narrow your focus and be the best in covering one topic.” You see, at first I tried to have as much varied and diverse content as I could, thinking that there would be a myriad of possibilities for someone to stumble upon my site. Instead of getting more visits, the site just languished alone and unrecognized by search engines. (46 comments)
The role of a webmaster is not one of a singular undertaking, but instead, it requires the ability to of the developer to multitask in a variety of disciplines. And while content is king, and consumes the highest percentage of allotted task time, the more mundane tasks of compliance and maintenance have to be addressed on a periodic schedule. There is nothing more annoying to website visitors than dead links or missing or incomplete pages. What good is it to succeed in SEO only to lose the visitor because content is out of date or there are too many maintenance issues (30 comments)