facebook fridays: Facebook Fridays - Prepping Your Page for the Holidays!
- 11/27/18 07:34 AM
~ Facebook Marketing Tips ~
This is the perfect time of the year to ramp up your social media efforts. Why? Many consumers will have extended time off and plenty of downtime. You can bet a substantial number of those folks will be on Facebook too. Take advantage by doing key things outlined below to improve the likelihood of new visitors (or even repeat followers) spending time on your FB page this month.
Here are 4 things you can do to get your Facebook page ready for the holidays...
Concentrate on Themed Photos. Holiday related (or end of year) themed graphics can drive an … (37 comments)
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facebook fridays: Facebook Fridays - What NOT To Do If You Want Results
- 11/14/18 06:11 AM
~ Facebook Marketing Tips ~
With some effort you can see good marketing results on Facebook. Whether it is brand exposure or generating new leads, there are many options available to help you reach your goals. What you do not want to do is make silly mistakes that drive consumers away from your page instead of towards it.
Here are 5 things you should avoid doing on your Facebook page...
Only Posting Photos. They are important to your marketing efforts but only providing photos without a call-to-action or thought provoking statement is like driving a Ferrari 55 mph on the highway. If you are taking … (40 comments)
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facebook fridays: Facebook Fridays - 3 Reasons FB Marketing Can Generate Leads
- 11/09/18 03:10 AM
~ Facebook Marketing Tips ~
You hear it over and over how important Facebook marketing is to reaching more consumers and potentially generating new clients from those prospects. BUT, what exactly makes it a great resource?
Here are 3 key reasons why FB marketing should be part of your social media outreach plan...
Improved Brand Awareness. If consumers do not know you or your company exist, how are they supposed to reach out and ask for assistance? FB is a free resource to improve brand awareness so why not maximize using it and benefit from the results. Growing Your Fanbase. The more legitimate followers you … (35 comments)
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facebook fridays: Facebook Fridays - 5 Ways to Generate More FB Engagement
- 10/30/18 03:24 PM
~ Facebook Marketing Tips ~
Are you doing everything you can to drive new engagement to your biz page where consumers can see your content? If you are like the majority of FB users, you are probably posting whenever the information is ready. That may not be the best approach.
Check out and experiment with these 5 ways to generate more Facebook engagement and I bet your numbers increase...
Post when consumers are on the network. A duh moment but there is actually more to it than that. Periodically check your FB Insights to see when consumer activity is high and post then. Tweak … (31 comments)
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facebook fridays: Facebook Fridays - 5 Reasons to NOT Buy Followers or Likes
- 10/24/18 04:14 PM
~ Facebook Marketing Tips ~
Buying Facebook likes or followers...Many are tempted yet few succeed! It is fools gold that should be avoided. We want real consumers leaving real comments on our content, not an inflated vanity number that does nothing to help you generate new prospects and leads. Build your presence the old-fashioned way and you will be better off both short and long-term.
Here are 5 reasons why buying FB likes or followers is a bad idea:
Purchased Likes will NOT become clients. They were not interested to begin with so your chances of converting them to future clients are incredibly low, … (69 comments)
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facebook fridays: Facebook Fridays - 6 Tips For When You Have Zero Budget
- 10/17/18 03:28 PM
~ Facebook Marketing Tips ~
It is true that to reach a large audience on Facebook you typically need to spend money on ads or be famous. For everyone else, and especially those with little or no budget to help promote their content, here are 6 tips you can take to give your FB content a fresh look.
Find a FREE photo editor (my team uses Canva). You can design your own cover, general photos, or take advantage or their free selection of pics as well as their free templates (in sizes that FB likes). Ask open ended questions to help with engagement … (62 comments)
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facebook fridays: Facebook Fridays - 50 Million Reasons To Take FB Security Serious
- 10/10/18 02:40 PM
~ Facebook Marketing Tips ~
Facebook recently announced they had discovered a security weakness affecting over 50 million accounts. That is serious and potentially harmful to those who have been affected by the vulnerability.
Here are 3 simple ways to ensure your FB account is no longer compromised:
Turn on two-factor authentication - Found in Settings & Privacy (security and Login), a code will be sent to your phone when anattempt to login from a device FB does not recognize is made. Change your password - Keep it generic (i.e. not your dogs name or a favority hobby) and use a combo … (47 comments)
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facebook fridays: Facebook Fridays - Which Rules of Engagement Are You Following?
- 10/03/18 01:52 PM
~ Facebook Marketing Tips ~
If you are familiar with mobile Canvas Ads, it is getting rebranded as "Instant Experiences". One of the new capabilities is "Instant Forms" which gives consumers the ability to request more information about your business. Another is "Instant Storytelling" which involves videos and photos to provide more details about your biz. There are more I.E. functionality improvements so be on the lookout.
Did you know...According to Facebook itself, the social media giant now has 2.23 billion monthly users. They also have 1.15 billion daily mobile users.
I have been toying with the idea of running another local FB contest/giveaway. … (27 comments)
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facebook fridays: Facebook Fridays - The Scoop on Stories and Snoozing!
- 09/26/18 03:50 PM
~ Facebook Marketing Tips ~
Facebook has finally opened up Facebook Story ads to all businesses so if you have been waiting for this feature, it is now here for everyone. Coming soon will be Messenger Ads which I personally find intriguing and will most likely try out a time or two to see if it has a place in my social media toolbelt going forward. Have you been adding anything to your FB toolbelt recently?
I mentioned in the Summer that Facebook Snooze would be arriving soon and it looks like it may hit the streets for all uses before 2018 closes … (23 comments)
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facebook fridays: Facebook Fridays - 3 Ways To Ensure Your Biz Page Stands Out
- 09/20/18 03:38 PM
~ Facebook Marketing Tips ~
Is your Facebook Biz Page a ghost town? Are consumers avoiding it like a bad case of the flu? Perhaps a few simple changes are all that is required to get people to come by and see what your page is all about. Before doing a complete overhaul, try going back to the basics and see if that solves your scarcity issue.
Here are 3 ways to ensure your FB Biz Page stands out from the crowd and starts getting new consumer traffic...
Cover Photo - Periodically updating your cover photo is a great way to give viewers a fresh look, … (36 comments)
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facebook fridays: Facebook Fridays - 5 Tips To Improve Your FB Marketing
- 09/12/18 03:11 PM
~ Facebook Marketing Tips ~
The stark reality for many agents who are trying to use social media as part of their marketing strategy is they (we) are just not that good at it. That equates to lost time, money, and few if any clients. Sound familiar? Honestly, it does not have to be that way.
Here are are 5 simple rules to follow when marketing on FB...
Communicate - Respond to comments, leave a remark on someone else's post or video, and even tell consumers you appreciate them for liking your information. It's social media so be social! Join local groups … (26 comments)
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facebook fridays: Facebook Fridays - What Say You?
- 09/05/18 02:39 AM
~ Facebook Marketing Tips ~
Breaking from tradition this week...instead of sharing new things that are happening or about to happen with Facebook, I want to hear from you guys. What have you been trying with your FB marketing that is working or has fallen flat? I know many are gun shy about sharing their tips for fear their local competition may emulate, but the truth is, there are several ways for them to reverse engineer what you are doing so it really is not a secret anyway. Do share Rainers...I/we would love to know what's going on with your FB marketing … (28 comments)
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facebook fridays: Facebook Fridays - It's All About The Links!
- 08/28/18 12:02 PM
~ Facebook Marketing Tips ~
I am a little giddy right now because I heard awhile back that FB was toying with the idea of allowing us to add links to Facebook Stories. It looks like they are in test mode right now with selected accounts having the ability to share links to content that interest them. This could be huge for getting back some of the organic reach we have lost over the last 3 years. More to come but it could be a positive addition to our social arsenal going forward.
Did You Know...According to BusinessofApps, 68% of FB users access … (25 comments)
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facebook fridays: Facebook Fridays - Are You Leading the Pack or Along for the Ride?
- 08/22/18 03:51 PM
~ Facebook Marketing Tips ~
Facebook has been cracking down this month on what it deems "inauthentic behavior" by deleting pages and groups that it deems untrustworthy. If your page was taken down it is most likely because FB thought it was misleading consumers. I have not heard of any individual real estate pages that were deleted as much of the activity has centered around non-U.S. accounts but it can certainly occur. Hopefully your page is still intact!
Facebook is also in the process of redesigning their mobile interface. Coming soon is an improved navigation bar and a more robust local business browsing … (21 comments)
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facebook fridays: Facebook Fridays - Is It Time To Hit The Snooze Button?
- 08/11/18 04:37 PM
~ Facebook Marketing Tips ~
Facebook is currently testing a potential new feature that I am pretty excited about. It is called "Keyword Snoozing" and will allow you to hide content with specific keywords for up to 30 days from your personal feeds. Just think about the type of content you grow weary of (for me it is political "stuff") that you can effectively zap and not see for a month. I have not seen a timeline for its release yet, but I will definitely be looking. When I know, you can bet I will share that it is available. ;-)
Did You … (33 comments)
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facebook fridays: Facebook Fridays - What Floats Your Marketing Boat?
- 08/08/18 02:26 PM
~ Facebook Marketing Tips ~
If you are a FB Group admin in a parenting or professional or personal development group, did you know you can create a mentor program from within the group for a variety of programs/skills (i.e. support, skill development, etc.)? Group members can then sign up to be a mentor or mentee and the group admin will pair them up so they can interact. It is a guided FB program that provides one-on-one interaction. Curious...anyone in a group that is offering this feature? If so, have you signed up?
For the rest of us...Did you know you can track … (23 comments)
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facebook fridays: Facebook Fridays - Are You Spending Money to Make Money?
- 08/01/18 03:30 PM
~ Facebook Marketing Tips ~
Lots of FB changes recently, especially as it relates to sharing of information with 3rd party apps. If they have not specifically and formally requested information, their FB API access was cut-off on August 1st.
Closer to home for many of us is the addition of a new Tab on the left side-bar titled "Info and Ads". This tab gives us the capability to check out any ads a particular page or brand is currently running. Use it to reverse engineer what others are doing or to just snoop and see what your local competitors are up … (30 comments)
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facebook fridays: Facebook Fridays - Is Your Harvest Plentiful or Dying On The Vine?
- 07/24/18 02:03 PM
~ Facebook Marketing Tips ~
Did you know one of the easiest ways (and free) to increase your brand exposure, develop a larger followership, and increase the potential for new prospects and leads is to either join or create FB groups. Share without advertising and you will be surprised by the amount of traffic you start getting on your site as well as the number of new consumers who start contacting you for real estate assistance. Do it consistently, and over time, you will have created a steady secondary source of new business.
Did You Know...According to the Pew Research Center, 79% of … (37 comments)
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facebook fridays: Facebook Fridays - Is Your Marketing Bad A$$ or Just Bad?
- 07/19/18 03:22 PM
~ Facebook Marketing Tips ~
Did you notice last month that FB eliminated their seldom used "Trending" option that gave users a snapshot of the topics that were popular across the platform? Currently, they are testing a couple of new options to help us all stay informed. Those include "Breaking News Label" and "Today In". Both of these are supposed to ensure the news we see on FB is trustworthy and from reliable sources. If you do not see these options yet, do not be alarmed as they are being tested only in select markets and with specific publishers. More to come … (25 comments)
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facebook fridays: Facebook Fridays - Using Themes To Grow Your FB Presence
- 07/12/18 09:52 AM
~ Facebook Marketing Tips ~
Did you know that themed posts typically perform well on FB? With summer in full swing you can do a whole series on "fun things to do this summer in Podunk", generate some buzz around a favorite activity (places to swim, hikes, garden activities, etc.), and even capture a new audience with questions, polls, and contests that have summer related themes. You could even take a photo of something unusual in town and offer a "prize" (maybe your buyer or seller guide since many families move in the summer, a cooler for those beach trips, or something … (34 comments)
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