The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

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2023 

12 Comments
Many real estate agents do struggle with grammar. And that's too bad, because grammar goofs make agents look unprofessional.Since your written words are often the first impression potential clients have of you, looking unprofessional could mean that it's the last impression.That's why I wrote A G...
02/10/2023

31 Comments
For the past couple of weeks,I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts, articles, letters - and even short stories.Some also say that AI will put an end to my career - and that of ev...
02/09/2023

26 Comments
When you're in a business driven by appointments with other people, "empty space" between those appointments is inevitable.So - you find yourself sitting at your desk or in your car with 5 minutes, 15 minutes, or even a half hour of being "on hold." I don't know about you, but being on hold is on...
02/07/2023

19 Comments
When showing homes to buyers, do you tell them that you don't have any more information about a specific house than what was provided in the MLS listing?If you have not yet seen one or more of the houses you're showing, I think you should disclose that fact to the potential buyers. Here's why...Y...
02/04/2023
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