marketing automation: 3 Ways to Boost Your Productivity as a Realtor® - 02/20/19 12:42 PM
Everyone has the same 24 hours in a day, but the demands of your life are completely unique. It can be frustrating to try to get everything done!
This is especially true for Realtors®, because you have to work odd hours to accommodate showings and open houses, along with being in the office during the day in case you get calls. It can feel like a 16-hour-a-day job!
Fortunately, there are ways to improve your productivity as a real estate agent. Here are some tips to use this year.
Take Advantage of the Right ToolsSome productivity tools are incredible, and others simply won’t work for … (7 comments)

marketing automation: Save Time in Your Real Estate Business by Outsourcing - 02/05/18 04:52 PM
Never have enough time in your real estate business? You’re certainly not alone. There never seem to be enough hours in a day, week, or month. You just want to clone yourself!
The good news is, you don’t have to do it all. The bad news is, many real estate agents choose their tasks unwisely.
What do you actually need to focus on, and what can you handle with outsourcing? Find out now.
Be There in Person: When You’re NeededThere are times you need to be present, and things that you absolutely must handle. Beyond the obvious, though, there’s actually a lot you don’t need to … (6 comments)

marketing automation: Automation Tools for Real Estate - 08/26/16 03:00 AM

Some Realtors® feel that automation is the death of personalization. That’s not true at all!
In fact, you can make your leads and customer feel even more attended to by automating a few things, while giving you more time for you to interact directly with the highest probability leads and give them the personal touch.
What Can Realtors® Automate?If you’re not automating or using a Customer Relationship Tool (CRM), you’re probably doing something like this:
A lead emails you or fills out the form on your listing/website You manually check your email (Hopefully, not too long after they reached out) You follow up … (0 comments)

marketing automation: Don't Let Real Estate Leads Fall Through the Cracks - 05/01/16 04:04 PM

We don’t have to tell you that generating real estate leads, only to lose them, is a big problem. However, we can tell you how to fix it.
The good news is that you’re generating leads, so you’re clearly doing something right. That means your advertising (either online or print form) and your referral game is on point. We just need to tweak a few things to turn you into a lead-conversion machine.
To begin, here are 3 things you need to start doing ASAP.
Follow Up on Your Real Estate Leads QuicklyYou have such a small window before a real estate lead will … (0 comments)

marketing automation: How Realtors® Can Create Systems for Success - 09/16/15 08:00 AM

None of us have enough time or mental energy to think carefully through every decision we make. Some decisions are worth a lot of thought – like whether or not to invest $1000 into your marketing. Some decisions are not – like whether to wear the red shirt or the blue one. Knowing the difference is a key to success.
You may be thinking that I’m being silly – no one wastes time on what color their shirt should be. (Oh, but we do…) But I’m making a broader point. Having appropriate systems is essential for success. Systems that automate what can be … (2 comments)

marketing automation: Time Management Tips for Busy Realtors® - 08/27/15 09:44 AM

If there’s one thing I know we all wish we had, it’s more time. Realtors® have a ton of demands on their time – farming, answering inquiries, marketing listings, keeping up on social media, running clients to showings, managing their budget, and keeping their important partnerships intact. No one I know thinks real estate is a 9 – 5 job. But they still find it worth the work.
Fortunately, there are steps you can take to make time management easier. Here are four. Take a look at these and see what you can implement next week – you’ll be amazed at the … (2 comments)

marketing automation: Creating BUZZ in Your Marketing! - 07/24/15 07:04 AM
I got to sit down with two real estate marketing superstars – Dobbin Buck of GetUWired Web Services and Greg Harrelson of The Harrelson Group Century 21. Greg has over 20 years of experience in real estate, is in the top 1% of all Realtors® nationwide, and his office sells over 1000 homes per year.
It was a great conversation – watch below!
Topics discussed:
Marketing Automation Print Marketing How to overcome a “scatter-shot” marketing approach How to understand prospect engagement and build relationshipsKey tactics and strategies by minute 20! Marketing automation services specifically for Realtors® For more information about the detailed, Realtor-focused … (0 comments)

marketing automation: Five reasons Realtors® are flocking to Lead Pages - 07/17/15 05:02 AM
Capturing leads online and getting them into your CRM can be a challenge. Often Realtors® are faced with a lot of manual work to make this happen. You have to have some kind of website that encourages people to sign up or schedule an appointment. Then you get a notification, perhaps in email. Then you have to type in all of the customer data into your follow-up program.
Fortunately, it doesn’t have to be that way. LeadPages produces landing pages – webpages where people sign up for your list or a free giveaway – that are specifically optimized for the best response. They integrate … (4 comments)

marketing automation: 3 Essential Marketing Truths for Real Estate - 07/07/15 05:59 AM

When you get into this business, it can be very overwhelming. You can feel like you’ve got tons of tactics, rumors, and ideas about marketing flying around your head, but you don’t know what to grab on to. As a result, many new agents get paralyzed and do very little.
Even Realtors® who have been in this business a long time are susceptible to similar overload. The online marketplace has brought dozens of new platforms and “must do” marketing tactics. It’s easy to get overwhelmed and either ignore online marketing or do a little bit, and badly.
Obviously, neither of these scenarios is … (0 comments)

marketing automation: 2 Great Tools For Realtors To Automate Social Media Marketing - 02/29/12 01:57 AM
This article originally appeared on the blog.
There are many great tools you may not know about to automate your social media marketing, freeing your time up for more important tasks. I have my two favorite below and you likely wouldn't be reading this post if I didn't utilize these tools. I've had to find ways to make sure I'm consistent with my social media marketing and automating it was the only way.
Buffer: I don't know how I would do it without Buffer. Buffer actually got me back in the game with Twitter as I was really struggling to … (2 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

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Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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