listing tips: 10 Easy Steps To Better Listing Appointments.
- 08/03/13 08:22 PM
Hi folks. Here are some tips that may help you with your listing presentations. 1. Pre-qualify the Sellers on the phone prior to meeting with them. This includes finding out their reason for selling, mortgage balance, how long they have lived in the house and details about the home. Do not under any circumstances discuss pricing or commission on the phone. If this comes up the answer is "I have to see your house in order to give you an accurate opinion of value" and "Commissions vary greatly from company to company. We can discuss this once we get together. … (6 comments)
Trying to tell a Seller what their home is worth could be a mistake. Why? Because it will almost always be worth more to the seller than to the buyer.
Sellers are emotionally attracted to their homes. They are arriving at a value based on what their home is worth to them.
So...my strategy has always been to get them to think differently. Instead of debating what their home is worth I simply let them know that I don't really care what their home is worth. "I'm not … (5 comments)
listing tips: Sellers Aren't Stupid.
- 10/29/12 11:55 PM
"Broker Bryant, How much do you think our home is worth?" "Well, Mr. Need T. Sell, I think you house is worth about $260,000. However, I'm not here to tell you what your house is worth, I'm here to tell you what it will take to get it sold. In my opinion, I think we should Range Price your property from $239,000 to $259,000 trying to sell as close to $250,000 as possible." He says in shock, "Broker Bryant, are you crazy? I just had it appraised 6 months ago and it appraised at $275,000! There is no way I … (106 comments)
listing tips: Sorry, That Rock Doesn't Convey!
- 06/01/12 11:33 PM
This morning, while sitting in my office doing my daily MLS Hot Sheet study, I noticed a new listing. In the first line of the remarks section it read "Front screen door does not convey". Now what the heck is that all about? You mean I can buy your house but you won't leave the screen door? Well OK then, I think I'll go look at one of the other 20 similar homes instead. Can you picture a Buyer or their REALTOR® reacting like that? I can. As a Listing Broker, I firmly believe placing "take away" remarks, in a … (72 comments)
listing tips: 10 Easy Things To Do To Keep You From Ever Losing Another Listing.
- 11/25/11 01:50 AM
Hi folks. Today I want to talk a little bit about keeping the listing. Lack of good communication skills and/or systems is the number 1 reason why Sellers complain about their agents. In fact, just about every time I go meet with a Seller who has just had their listing expire "lack of communication" is what they complain about. "They listed my property and I never heard from them again." "I always had to call them if I wanted an update." "It would take them days to return my phone call." "They never answer their phone and their voice mail … (11 comments)
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