gen x: Neat Quote About The Definition Of Luxury
- 10/30/08 04:48 AM
"There is a whole new change in the way people look at luxury. It's moving aways from being in-your-face, conspicuous consumption to how you feel in your environment." - Pam Danziger, president of Unity Marketing, a consulting firm that studies consumer behavior. She was addressing the trend towards smaller-scale homes and furniture. I believe there are a lot of factors that influence this statement. Obviously we can't overlook the economy being one. But I think a lot of it has to do with simple Generational differences in priorities and methodologies to approaching life. … (3 comments)
gen x: Marketing To The Generations - Appealing To The Gen X, Y, And Millennial Buyers
- 10/13/08 04:47 AM
I recently heard Jeremy Conaway, a real estate industry consultant, speak on a subject I personally find fascinating- generational differences when it comes to buying a home. Age can be a defining factor, or a generational challenge, when figuring out how to market a home to a particular segment of people. Different aspects of a home are more important to others, and your marketing can be adjusted to accommodate this. For example, according to Jeremy: Civics - This group tends to value safety, security, they often moved within close proximity to other family members. Neighborhood promotion is what speaks to them. … (14 comments)
gen x: Generational Differences When Going Through The Real Estate Process
- 01/07/08 04:25 AM
I often speak on the way Gen X and Y search for real estate information and am met by looks of awe and wonderment from Agents outside of these generational categories. Well, I put the shoe on the other foot over the holidays, and I was the one in awe. I recently wrote a popular post called "Top 9 Things Customers Don't Care About- From Gen Y Perspective". When I was home with my parents over the holidays, I thought I would pose these same questions to them and see how their answers differed from mine. For the most part we … (10 comments)
"There is a whole new change in the way people look at luxury. It's moving aways from being in-your-face, conspicuous consumption to how you feel in your environment."
;)
;)
;)
