yelp: A Detailed Lay Out Of My Social Media Marketing Plan
- 07/08/09 05:22 AM
I often say that social media can be overwhelming if you don't have a plan. However, sometimes without specifics, this might not make sense. So instead of blogging about the theory of planning, I am just going to lay out my personal plan. This is just what works for me, I am sure others have very different strategies and I would be interested in hearing them. My goals: 1) Reach and educate real estate professionals about Zillow and internet advertising in general. 2) Keep in touch with my sphere of influence 3) Keep abreast of current real estate topics and 4) … (30 comments)
yelp: Social Media Debate: Ok To Pay For Testimonials?
- 12/01/08 01:55 AM
Ran into a social media topic that makes for an interesting debate. Do you consider it a referral when someone gives you a testimonial, and should you financially compensate for this? Background: I found the dentist I use today on Yelp. I initially went to him because he had the most positive reviews on the site and because he was in my insurance plan. My dentist is just okay. I continue to go to him only because his location is so convenient for me and his office is nicely appointed. This weekend I received an email from the office saying that … (12 comments)
yelp: Choosing A Service Provider - Web 2.0 Style
- 12/19/07 04:16 AM
The question has been asked many times, is Web 2.0 helping people make money? I wanted to share a process I went through this week with a dentist. Hopefully from this experience, you can relate it to your business as a real estate professional. My mom has given me many great things in this world, but unfortunately I also inherited her bad teeth. My huge sweet tooth doesn't help either. But I recently woke up one morning only to realize that I had cracked a tooth. I called up dentist to make an appointment and found out that they no longer … (6 comments)
I often say that social media can be overwhelming if you don't have a plan. However, sometimes without specifics, this might not make sense. So instead of blogging about the theory of planning, I am just going to lay out my personal plan. This is just what works for me, I am sure others have very different strategies and I would be interested in hearing them. 
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