I have done over 100 podcasts talking on the subject of real estate marketing. I have been honing my skill set focused on residential real estate for 13 years. You would think I had heard it all or done it all in terms of marketing strategies that really "move the needle".
If you agreed with me you would be wrong. As I was. I've had a little extra time lately **cough COVID cough** and decided to go through all of the show notes for a podcast on real estate marketing I have been co-hosting for almost 2 years.
What a difference a year makes! At the beginning of 2017 when I got serious about blogging about Real Estate Marketing and Real Estate SEO I had no idea where the journey would take me.
One of the first stops was Active Rain. Originally I thought I would use this platform mainly as a Back Link generator. If you don't know what a backlink is I encourage you to read and watch InboundREMS post on real estate SEO.
To my surprise, Active Rain has been so much more than that. I have met valuable industry titans through my blog. Joe Manausa Tallahassee's mega-agent and … (2 comments)
It's been a minute. Growing a business is time-consuming! But I still make time to read and follow a handful of real estate blogs. Here are MY favorite blogs (without links...if you want those you'll have to go to my MAIN blog @inboundREM.) Zillow Porch Light. Great for following how rich people buy real estate. The Geek Estate Blog - Run by a former Zillow employee it's one of my favorites for out of the box real estate insight. Bigger Pockets - Essential if your a real estate investor Active Rain - We're here! But I like it for the … (7 comments)
real estate blogging: SEO -Why it needs to be your FIRST online marketing strategy Part 1/4
- 09/13/17 03:53 PM
Rainers, This post is the first in a series discussing Real Estate SEO. I believe it is the first and most important topic a real estate professional should learn when they are in the process of considering real estate digital marketing strategies meant to drive both buyer and seller leads generation.
This post is a series of four. I believe the discussion about SEO should start with why? Why of all the lead generation strategies should a real estate agent or brokerage even consider SEO? I've created a 12-minute video that really discusses this subject in depth but I am going to summarize.
I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be using it at all. I'm going to show almost all of you how to get the most out of your Active Rain Subscription. (Yes for Active Rain to be effective for SEO you need to spend the $199.00 for a years subscription)
Before I show you how I want to illustrate how effective … (40 comments)
Happy hump day. Today's one-minute marketing video talks about how FEW real estate professionals plan properly for their online AND offline businesses. Take 30 days and plan the rest of your career!
Today's session of one-minute online marketing is brought to you by years worth of questions about Domain Naming strategy AND Google penchant for change. This one minute Video will give you the CORRECT strategy for naming your domain in 2017.
It's a broad topic. If you have additional questions message me. In the meantime enjoy.
I am in the midst of doing a 30 day series of the TOP ONLINE MARKETING mistakes I see realtors make.
I am using Instagram (inboundrem ADD ME) to post the original content. I am now uploading to YouTube and posting here. I'll do a few days worth. If no one comments or the comments are not overwhelmingly positive(which they have been on Instagram) I'll stop posting.
The videos are ONE MINUTE in length. Here is DAY ONE the biggest most common online marketing mistake I have observed real estate agents making over the last 10 years and 1000's of conversations.
I'm following up Debbie Laity Spring Cleaning Contest blog post with a few ideas for blog topics. My ideas follow the THREE principles that all real estate bloggers need to focus on. Creating LIFESTYLE and NICHE content that is both relevant and TARGETED to the community you serve Making sure the blog post is link worthy and shareable AUTOMATE as much of the writing process as possible IE: Use Grammarly, YOAST and WORDPRESS There are a lot of tips including tools and tricks of the trade I could mention. I want to keep this post simple and straight to the point. FIVE … (2 comments)
Debbie Laity This post is incredible. As a professional marketer, I too have some spring cleaning to do. You've created an excellent "to-do" list for Active Rain readers. As a professional blogger, I have already done many of the items on your list and have resources that have made writing easier for me. I'm going to LINK to these resources using YOUR bullet points … (7 comments)
I just wrapped up a four-day project that I am lovingly going to refer to as "4 days in the life of Placester".
For those that don't know Placester is a Real Estate website provider. Here are the quick facts:
The men in the picture above are the founders. Frederick Townes and Matt Barba. They met in 2008 and started a lesser known company called Rent app. In 2011 they changed the name of the company to Placester. Placester now has 400,000 customers including RE-MAX and Keller Williams. You might be using one of their websites and not even know it. … (4 comments)
Simply put a niche is an area of specialization. For seasoned real estate professionals, the term will not be new. What I am referring to is ONLINE real estate niches. I like learning by example, so I am going to teach by example.
An online real estate niche is a website | Facebook page | Twitter account dedicated to:
Types of housing Types of Architecture Types of real estate transactions Types of buyers or sellers Location Special Licenses or relationships Here are those examples I promised.
Joyce Rey has a strict 8 MILLION dollar + luxury focus. Does not personally list or sell a … (6 comments)
Thank you for all the support. This series has been my most popular by far. So much so I created some BONUS content for those of you who find audio and video a little easier to digest.
Please bring yourself up to speed with the first 4 installments of this series.
Why should I create image based content? (POST ONE) Researching competitors to come up with VIRAL meme content. (POST TWO) The mechanics of creating a meme. POST THREE Some ideas on how to create an ORGINAL unplagiarized meme. POST FOUR
You can also check out my real estate meme post on inboundREM or my IMAGE … (0 comments)
Today's the 4th installment in my series on creating "viral" Pinterest pins. I'll be giving you THREE great idea's on creating original memes. You can also see my post the Top 50 real estate memes of all time. Yhat is the SOLE driver for the results you see below. This is a snapshot of 1 weeks worth of Social traffic taken 2/13/2017.
I recommend you read the first three installments of this series. ARTICLE ONE Creating Viral Pinterest Pins ARTICLE TWO Researching Viral Pinterest Pins ARTICLE THREE Taking an existing IMAGE and turning it into a Viral Meme
Hopefully, I have your attention. Once again I'm going … (1 comments)
This is my third post on creating a Viral Pinterest Pin. Here is what you can expect from this installment.
How to Select an Image How to select the text for the MEME That's it! Keeping it simple. You do need to read the PREVIOUS two posts. How to create a VIRAL real estate meme POST #1 Researching a viral real estate meme POST #2
You should have already researched your competitors on Pinterest and Instagram. If you have, then you already have identified meme's that have repins and shares. Here is the pin I created using the same method I am going … (5 comments)
Wouldn't it be nice if you didn't have to spend a ton of time blogging? Even nicer if you could get some good SEO out of SHARING other people's content? Good news. You can. This post isn't going to be a highly detailed "how to". Instead, I am simply going to point you in the right direction. Here are some extremely EASY ways to take EXISTING content and use it yourself while still maintaining SEO value.
Do you have a favorite blogger that writes in the "7 reasons you need to..." 10 top reasons .." etc ect? If you are familiar with a … (1 comments)
If you didn't tune into my post yesterday, you should read it so that THIS post will make sense.
YESTERDAYS POST
Today I am going to talk about research. Full disclosure I had a few clues as to what Pinterest users were looking for regarding something that might work for my Real Estate Marketing blog. I decided on meme's because the topic itself centered around photo's and some research using the following tools showed a decent amount of search volume.
Google Keyword Planner Sem Rush Organic Search Ahref's "Keyword Idea's Here is the AHREF's result Next, I wanted to see HOW … (12 comments)
Keeping this short and sweet. Here is a rough estimate of all of my traditional SEO efforts for inboundrem. SEO consists of producing content (blog posts). In today's SEO environment you want to produce the BEST piece of content available on the web for the keywords your targeting. So you may need images, graphs, infographics, and video.
Once produced you need to promote your blog post socially in as many places as you can. Here is a short list.
Facegroups that are relevant to topic Google + groups relevant to … (6 comments)
For 9 years I worked as a sales manager for some of LA"s top web development companies. I ran sales teams that sold web development and online marketing services. You would think that in all that time I had developed some highly technical skills as it relates to web development.
You would be wrong. I understood how much TIME projects should take. I know enough of the language and tools used by developers to … (0 comments)
Agent Evolution is Word Press theme builder that focus's on Real Estate. They have been recognized as one of the countries top if not THE top real estate theme builder. Wp Beginner named this on of the themes for realtors in 2017.
IDX broker bought Agent Evolution in September of 2014.
I was introduced to this theme while I was the sales manager at imFORZA. We built hundreds of websites using this theme. For me, I was very distantly associated with the production process. I was however very in tune with the "launched" product and what … (1 comments)
Rainers,
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