larry lawfer: Your Million Dollar Year Day 36 Baby Steps - 04/23/19 03:35 AM
Your Million Dollar Year Day 36 Baby Steps is what gets you the big leaps. Most agents get bogged down trying to control their whole days when controlling the next 5 seconds is really the key. For instance those 5 seconds right before you should be making your prospecting calls. What is going through your mind? What is the dialog circling your brain? In that short period of time most agents are derailed by their own actions. That action is not to take the baby step of picking up the phone and dialing. They will find some task to complete that … (4 comments)

larry lawfer: Your Million Dollar Year Day 35 what counts in real estate? - 04/23/19 03:30 AM
Your Million Dollar Year Day 35 what counts in real estate? Closings, of course, that is the way you make a living is closing deals as a Buyer or a Seller's agent. What else? Listings in your pipeline count because they are next month's closings and they are important.  For Buyer's agents, signed offers count because you are moving closer to the closing. Sometimes, as an agent, you don't control the process and so therefore things are moving without you. That is ok. All of these things count but they are not the principle things you should be counting in your … (0 comments)

larry lawfer: Your Million Dollar Year day 34 Chopping the Wood - 04/23/19 03:27 AM
Your Million Dollar Year day 34 Chopping the Wood. Most agents wake up in cold rooms with nothing going on. An average agent does much less than 10 deals a year, they are not chopping wood. Many agents would rather spend time in a class, or webinar getting pumped about what they can do rather then doing that thing they just learned.They are not chopping wood.  The average agents day is so circuitious that at the beginning of the day they have no clue where or how their day is going to end. They don't know where the wood is to … (0 comments)

larry lawfer: Your Million Dollar Year Day 33 cold calling fear and loathing - 04/20/19 06:05 PM
Your Million Dollar Year Day 33 cold calling fear and loathing is upon us. A person in CA gets upset about being called by agents when his cell number is listed on the Do Not Call list and he still gets calls.  He wants the courts to punish those who call when they are not supposed to.  He had his property on the market and it did not sell. This fact indicates his first agent was not able, or not capable of understanding the market well enough to get this gentleman's property sold in the time allowed by their contract.  So … (2 comments)

larry lawfer: Your Million Dollar Year Day 32 Thought Leaders - 04/19/19 02:54 AM
Your Million Dollar Year Day 32 Thought Leaders group is not a new idea and it has value. Getting together a group of professionals discussing the profession, its rules and regulations, tips and techniques and more will always be a worthwhile spending of time.  Most agencies call this MasterMinding. One franchise demands you attend a group of your financial peers rather than having an opportunity to hear from a tier above you or above that. The goal is for those who are good at what they do have a chance to share that knowledge and to discuss it with those in … (2 comments)

larry lawfer: Your Million Dollar Year Day 31 Resiliency - 04/18/19 05:06 AM
Your Million Dollar Year Day 31 Resiliency is a chief component of any successful life. It is not a matter of if something bad, or unfavorable will happen, it is a matter of when. When that moment hits you have several choices as you do every moment of your live.  You can grow or die. You can learn or wallow. You can complain or strategize. You can win in this loss or you won't. My hot water heater broke, my car died and I lost out on a sizable commission I truly need and want and worked for, and this was … (2 comments)

larry lawfer: Your Million Dollar Year Day 30 Features 2 - 04/18/19 04:43 AM
Your Million Dollar Year Day 30 Features 2.
With more than 316,437 members, ActiveRain is the largest and most active professional social network in the real estate industry. We are a community of real estate agents, brokers, home stagers, inspectors, lenders, and other industry professionals who are committed to learning how do to our jobs better, building connections, and having some fun along the way!
ActiveRain is the world’s largest storehouse of real estate knowledge with over 4 million blog posts on all things real estate. Our members come to ActiveRain to share their best practices, learn from others success, and get free … (0 comments)

larry lawfer: Your Million Dollar Year Day 29 Features. - 04/18/19 04:40 AM
Your Million Dollar Year Day 29 Features. I also blog on Active Rain a platform for all things real estate. Some of the top people in the industry sharing the newest ideas and best practices. I am an Ambassador for the group but I have never been invited to any dinners. I am happy to answer questions and engage if sharing ideas freely. Yes we compete in that we are in the same business, but we all know the prospect becomes the client often well before you make your pitch.  I have had
Tomorrow I will share another page of features. Your … (2 comments)

larry lawfer: Your Million Dollar Year Day 28 A month of days. - 04/14/19 04:51 PM
Your Million Dollar Year Day 28 A month of days. Take a look at the numbers for the month. How many listings taken on.  How many houses have you previewed and discussed real estate with their owners. How many new people have you contacted, what are the numbers and how do they compare to your plan. The answers for me are mixed. While I have not been into as many houses or discussed real estate with many owners, but I am having discussions on listing 20 lots in a new development. Should the terms be reached on this and get started, … (0 comments)

larry lawfer: Your Million Dollar Day 27 #Agent4Agents. - 04/13/19 06:26 PM
Your Million Dollar Day 27 #Agent4Agents. Thought leaders New England real estate is an idea I have a couple of weeks ago. The real estate industry is changing rapidly.  Technological innovations and tech companies see the opportunity in the Billion dollar plus real estate business and are looking to cut out pie for themselves.  You almost can never fail to attract people by discounts and the consumer is happy to look at a discount in one area and not realizing they are being gouged in another.  Discount agents provide discounted services, insight, training, and skills and so you will pay too … (2 comments)

larry lawfer: Your Million Dollar Day 26 get your group - 04/12/19 07:10 AM
Your Million Dollar Day 26 get your group, find the people you admire and create an opportunity to sit and talk with them  This is a personal story. Any time in this business with a level of success and you will end up in some kind of Mastermind group. A Mastermind is a collection of minds all discussing a topic and what comes from that collections of minds is the Mastermind.  I am concerned about Agents in the real estate profession. I think some agencies and systems care more about their brand then they do the Agents who are keeping their … (0 comments)

larry lawfer: Your Million Dollar Year Day 25 top 10 issues affecting real estate - 04/12/19 02:05 AM
Your Million Dollar Year Day 25 top 10 issues affecting real estate as stated by the Councilors of Real Estate® for 2018-2019. All of these issues are national and they affect the individual communities in differing ways. You will not be surprised to see interest rates, taxes and construction costs coming from a real estate publication. Before now there were really two demographics the industry paid attention to, the first time home buyers and the rest of the groups. The first time home buyers were younger and the rest are older. Now the industry is segmented into four groups and it … (0 comments)

larry lawfer: Your Million Dollar Year Day 24 Take someone out for coffee - 04/09/19 10:46 AM
Your Million Dollar Year Day 24 Take someone out for coffee. Early on in the Walter Sanford book, If I Could Start Over Again, he instructs you to find people who are truly amazing in this industry and ask them out for coffee.  Most of the time people are complimented by this and will make time. It is Spring and good people are really busy right now and I have found the truly busy people can find time in their schedules to meet.  I have also found that people who tell you they are busy and don't have time for months … (5 comments)

larry lawfer: Your Million Dollar Year Day 22 Bootstrapping - 04/08/19 06:38 AM
Your Million Dollar Year Day 22 Bootstrapping is the way many agents start their careers.  Often it is said that it takes 6 months of reserve money to begin a career where you don't get paid until you have completed a transaction with clients. I have witnessed lots of people start up without these funds, but it is tight.  In the real estate business everyone has their hand in your pocket and is offering you a new shiny object that if you just buy, subscribe, join us you will be successful. When they say "you will be successful" they are really … (0 comments)

larry lawfer: Your Million Dollar Year Day 21 Can I drink now - 04/08/19 06:13 AM
Your Million Dollar Year Day 21 Can I drink now. I don't know what the average person expects of their real estate agent, I know what my experience with average people tells me they expect. Everything. From the moment we meet in person there is the expectation that you will actively be providing value.  You know some history of the building, the area, the builder something they don't know, couldn't know unless you did this kind of thing every day. You know the traffic patterns, the best walkable restaurants that fit the lifestyle you describe.
Expectations are one thing, the other … (7 comments)

larry lawfer: Your Million Dollar Year Day 20 GREEN I AM. - 04/06/19 05:09 PM
Your Million Dollar Year Day 20 GREEN I AM. And thanks to Craig Foley for his insight and wisdom during the two day course.  There is such a wealth of information packed into these two days, it will take months to digest and learn it all.  Building healthy efficient homes should be a mandate in our building process and it already is in some communities.  Here are resourced provided by Craig to the class, they are useful for any builder, Realtor® or consumer interested in healthy, efficient homes.
Additional Resources NAR Green Designation
 
NAR RESOURCES:
NAR Green Resource Council: http://greenresourcecouncil.org/
NAR Realtor Sustainability Program: www.nar.realtor/topics/sustainability
www.nar.realtor/reports/realtors-and-sustainability-2017
NAR … (2 comments)

larry lawfer: Your Million Dollar Year Day 19 GREEN Designation. - 04/05/19 02:11 AM
Your Million Dollar Year Day 19 GREEN Designation. Understanding how your house envelope is put together is a critical new piece of the knowledge puzzle that agents need to understand how to better assist buyers and sellers of  GREEN homes. This is not just about new construction, but retrofitting older homes as well. Here in the Boston area our homes can be as old as our country.  Houses in this area can have been
built before there was electricity and running water.  Understanding how houses are put together is vital information when you consult your clients on how best to market … (4 comments)

larry lawfer: Your Million Dollar Year Day 18 Put in a Happy Thought - 04/05/19 02:07 AM
Your Million Dollar Year Day 18 Put in a Happy Thought. Driving home last night after completing a very good day of real estate activity I was focused on what didn't get done and why I couldn't do it and it was making me miserable. I was going round and round and getting deeper and deeper. I could feel it's weight. In a flash another thought came to me. I got a call back from 2 expired and canceled people I called and left messages with.  I also was not hung up on and was able to preview 4 houses. That … (0 comments)

larry lawfer: Your Million Dollar Year Day 14 Earn your Badges - 03/31/19 11:08 AM
Your Million Dollar Year Day 14 Earn your Badges. Real estate is a business where you get paid nothing until you have completed, COMPLETED, something. Every day you make your living helping people, some of them are clients, most of them are prospects you hope to be clients.  There are no badges in real estate, well that isn't entirely true, there are badges.  Badges that signify the areas of further real estate study that are interesting or significant to you.  My extra badges include Luxury and GREEN homes.  What I mean by no badges is that there is the close or … (2 comments)

larry lawfer: Your Million Dollar Year Day 15 review refocus refine and deliver. - 03/31/19 11:03 AM
Your Million Dollar Year Day 15 review refocus refine and deliver. The first two weeks delivered a lot of "off the ball success". Getting the cards created and in my hand, re-desiging and reprinting all the brand material. Updating all the social media sites and reviewing archived and available content on the web. That is a lot. That is not the essential work of a real estate professional. Farmers farm and agents live in their farm as well.  You have to know the streets, what is going on in the neighborhoods and that takes presence and awareness. I need to prospect.
(0 comments)

 
Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group)

Larry Lawfer

"I listen for a living." It's all about you.

Newton, MA

More about me…

YourStories Realty Group

Address: 837 Beacon Street, Newton, MA, 02459

Mobile: (617) 774-8292

Office: (617) 964-3300

What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.


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