Purchasing stock can be a lucrative investment for many people. Buying a home is no different. If a person doesn’t know how much their investment is worth, how will they know when to sell? Entirely too many homeowners are under the impression that their home is worth less than it actually is… and their agent is the only one to blame. The Agent/Stock Broker Approach is a strategy that many agents do not follow. Often, agents lose their value once a person has purchased a home. Many agents are guilty of the “On to the next one” mentality. … (2 comments)
real estate internet marketing: The Agent/Stockbroker Approach to your Real Estate Business
- 05/02/13 08:39 AM
Purchasing stock can be a lucrative investment for many people. Buying a home is no different. If a person doesn’t know how much their investment is worth, how will they know when to sell? Entirely too many homeowners are under the impression that their home is worth less than it actually is… and their agent is the only one to blame. The Agent/Stockbroker Approach is a strategy that many agents do not follow. Often, agents lose their value once a person has purchased a home. Many agents are guilty of the “On to the next one” mentality. This happens through … (0 comments)
real estate internet marketing: Speech is the answer
- 09/21/09 01:49 PM
An SWG research revealed that a talking website is evaluated positively by 65% of the interviewed people. Almost the same percentage of the sample, 64%, asserts that the Internet should keep evolving towards the inclusion of sounds and images - i.e. to become more and more multimedia-oriented. Following this major trend, PropertyMinder now provides this service, turning your site into a talking website without slowing down your Internet browser. PropertyMinder's talking AcclerAgent Websites can increase your sales. Your message is personal, real, and dynamic. You can use it to build up "excitement" about your services. So, how long did the development … (0 comments)
real estate internet marketing: PropertyMinder adds audio to its Real Estate websites
- 08/17/09 02:01 PM
Combining text with audio helps improve your website's visitor comprehension. Reading your slogan, mission statement, and business philosophy require concentration and mental effort. For most of us, multitasking becomes virtually impossible when we try to absorb the words while reading. Your website visitors may redirect their attention to bright images, flash designs or animations before they even finish reading your slogan. As a result, many do not see your unique value proposition on the spot. AccelerAgent™ Websites' new audio feature helps convey your message to visually distracted readers. Being virtually bombarded with advertising, we become immune to commercials and we … (0 comments)
real estate internet marketing: Facebook for Real Estate
- 07/26/09 03:01 PM
Build a branded social media community for your business. In 2006, the total marketing spent on social media was $350 million, the forecast for 2011 is more than $2.5 billion. Facebook was launched as a way for founder Mark Zuckerberg to connect with friends at Harvard. Today, Facebook has exploded online with nearly 200 million users, and a million new members joining each week in the U.S. alone. Social networking platforms like Facebook provide the business community an ability to get repeat exposure with the people within your network. Clients, peers, and prospects can make up your network, and you can … (2 comments)
real estate internet marketing: Get more online visitors and make them respond
- 06/15/09 02:18 PM
Direct response marketing is the centerpiece of PropertyMinder's money-making iMarketing System. The start of the Internet and its growing popularity has spawned a number of different marketing possibilities. Direct Response online is built around motivating your website visitors to contact you at the very first opportunity. Once the consumers are on your site, content is key to making them stay. Here are some ideas for content: neighborhood events, current market trends, newsletters, testimonials and local groups that you may belong to. Your AccelerAgent™ Website has so many lead capture forms available for visitors to fill out - from home search to … (0 comments)
real estate internet marketing: Marketing Your Real Estate Website 101 (part 1 of 3)
- 02/09/09 02:14 PM
Times are tough. You know you have to promote your website in order to drive quality traffic, but your budget doesn't allow for much more. So the question is, how do you promote your website so that you stand out from all the others? Well here is the thing about having a website. If you don't create the kind of website that promotes itself, you will always have to spend your time and money promoting the site. So what exactly does this mean? Well let's start with content. Oh sure content, content, content. We've all heard it before. But the reality … (4 comments)
real estate internet marketing: When to update your real estate website
- 07/10/08 11:44 AM
Editor's Note: The five must-haves for a real estate website are: who, what, when, where and why. Day three of this series on the 5Ws of Internet marketing answers the "when"— “when to update my real estate website.” When to update your real estate website depends on your goals. If your goal is to get found by qualified traffic and capture more leads, then update your site with search engine friendly content regularly. What if you’re goal is to earn more referrals? Take Broker Christina Ng as a case in point. With more than 20 years of field experience, Ng is … (8 comments)
real estate internet marketing: Are you marketing to your referral base 100%?
- 06/27/08 12:20 PM
How do you invest your most valuable asset—time? What's the ROI? Cost-cutting is a mindset for bootstrapping REALTORS®. Gone is the day of diversifying advertising with no analytics. Re-thinking your real estate marketing strategy means eliminating expensive traditional practices (i.e. direct mail) that give you a 2 percent response rate. Make no mistake, REALTORS® are entrepreneurs. To make a net income in real estate, your marketing costs must be under 7 percent. As a self-employed salesperson, your livelihood depends upon your ability to close a deal. Having a startup mentality means identifying the right people and working to earn their trust … (2 comments)
real estate internet marketing: Does your real estate website get less than 300 hits a month?
- 06/24/08 10:46 AM
At least 40 percent of real estate websites generate 250 hits per month. The average Realtor® website gets 450 hits, according to a recent survey of PropertyMinder clients with AccelerAgent sites.PropertyMinder announced today an intensive personal training program for real estate professionals. The technology-marketing (TECH-MAR) clinic helps agents achieve a winning online presence and become home marketing experts in five weeks. Download a free TECH-MAR catalog. In 2003, PropertyMinder started offering the Fast Track Coaching Program exclusively to its clients. With training, agents captured 20 percent of site visitors as qualified leads. Based on best practices, TECH-MAR helps agents take advantage … (5 comments)
real estate internet marketing: Top 5 real estate website misconceptions
- 06/19/08 07:15 PM
To help agents make the right decision, we offer a FREE 14-day trial of our easy-to-use, all-inclusive AccelerAgent websites. With that, you get marketing and technical training that covers most aspects of Internet marketing. All websites are created equal.Which website is best for you, and does it really work?Here's a simple test: Are you using your website daily to communicate with your contact base?If your answer is no, then your site does not meet your needs - or it's too complicated to use.Overwhelmingly, agents, buyers and sellers prefer all-in-one websites for everyday use. PropertyMinder AccelerAgent websites capture leads, automate follow-up, and … (1 comments)
real estate internet marketing: How to nurture real estate leads on and offline
- 06/17/08 04:27 PM
So a prospect clicks through your website and views a few properties. Your PropertyMinder site automatically captures his name and e-mail. What does your follow-up campaign look like? An automated message perhaps?In an attention deficit marketplace, response time matters – but not as much as what you say and do next. Leverage client tracking technology to turn a cold call into a warm call. Lead Intelligence Internet buyers are “informed, anonymous and in control,” according to REALTOR® Magazine. They spend an average of 4.8 weeks investigating homes and neighborhoods before contacting an agent, according to the CALIFORNIA ASSOCIATION OF REALTORS®. “They’ve … (4 comments)
real estate internet marketing: Social Networking: The New Age Cocktail Party
- 05/07/08 07:55 PM
Every party has rules that should be followed. These rules are usually simple and assure that everyone has a good time. Following social etiquette lessens one's chance of offending others and embarrassing herself. RSVP Cocktail Party (CP) Etiquette: If an invitation is sent, it's simply impolite to ignore it. You should accept it or decline it, but you should always respond. Social Networking Community (SNC) Etiquette - If are invited to join a SNC, do your homework first. You wouldn’t accept an invitation to any event. You should accept invitations from acquaintances -- at the very least. If you're uncomfortable declining … (2 comments)
;)
;)
;)
