You've got your email list of leads. Some are folks you've sold to in the past while others you met standing in line for your morning Starbucks. No matter how you attain it, a lead is a lead is a lead. One of the best marketing strategies to stay top of mind with your leads and increase the odds of doing business with them is through email newsletters. But are you sure you're employing the best strategies before sending them out? If not, here's how. Test Your Email Subject Lines Perhaps one of the more enjoyable aspects of sending out email newsletters is figuring out … (20 comments)
If you want to view paradise... Simply look around and view it... Anything you want to, do it. Want to change the YOUR world? There's nothing to it. We'll begin...With a spin... Traveling in the world of my YOUR creation... What we'll see...Will defy... Explanation. There is no...Place to go... To compare with your imagination... So go there... To be free... If you truly wish to be. Living there... You'll be free... If you truly wish to be.
Pure Imagination, lyrics sung by Willy Wonka - portrayed by the legendary and late Gene Wilder (June 11th, 1933 - August 29th, 2016) - should resonate with you on both personal and marketing levels. Too often, we … (0 comments)
When people aren’t fed, they’re cranky and irritable. The same goes for your leads – when they don't feel routinely nourished, cared about, and/or spoon-fed relevant info - they will likely stomp off to one of the 2 other agents they know.
In short – remember that “satiated” (nurtured) leads and clients translate into a (financially) satisfied and successful agent (that's you).
With that said – take this advice literally. Treat promising leads and valued clients to some easy-on-the-wallet grub. Here are a few holidays (and accompanying email greetings) worth considering, … (0 comments)
creativity: Tip of the Week: Six Ideas of Calls-To-Action for Your Website
- 09/10/14 07:07 AM
It's important to give people useful information and be of value, but you need to also ask for something back. Whether it is referring you or giving you their contact information- it is important to ask people for what you need, especially if you are providing them with your help and expertise. If you are going to spend the time to make your website convenient, informative, engaging, and attractive- then you have to also build a healthy database of contacts. Here are some suggestions to get you started: Hide the address, virtual tour, and listing description of each MLS listing. … (0 comments)
Do you think outside of the box? Is your website the to-go-to hub? Do you include resources* on your real estate website? Do you have crime maps or a real estate terms dictionary? Do you include website links to nightlife, neighborhood activities, historical facts? Sports teams? Weather? (Get creative!) Do you explain the market honestly and simply? Do you walk them through the process of buying or selling a home? Do you keep your visitors ON YOUR website, or do you force them to start Googling? Make your website as convenient as possible. You know what they are looking … (0 comments)
by Andy Coffaro
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