website design: iPartnerMedia Acquires Bonita Print Shop - 11/07/18 07:41 AM
iPartnerMedia Acquires Bonita Print Shop
Combined firms offer expanded integrated digital and print marketing solutions
Bonita Springs, Fla. (November 5, 2018) - iPartnerMedia (iPM), a digital marketing agency and Google Partner has acquired Bonita Print Shop, an award winning printing company that has been serving Southwest Florida for more than 35 years. Operations of both firms have been consolidated at 28200 Old 41 Rd, Unit 206 in Bonita Springs. The combined firms offer professional graphic design and development of websites and execution of strategies to boost website traffic such as pay per click advertising, search engine optimization, business printing and direct mail … (0 comments)

website design: 24 Valuable SEO Statistics & Case Studies - See Mine #22 - 12/21/17 08:57 AM
Digital marketing services company Inet Solutions recently published their roundup of 24  Valuable SEO Statistics & Case Studies, organized by Anastas Chobanov.  I was fortunate enough to be included among their experts who provided real world examples (no theory here) of businesses who have realized significant change in their search engine optimization and the tactics and data to prove it.
Search engine optimization is not black magic. It used to be sold that way.  Anyone who still sells it as such is in a dwindling breed and not a smart choice for your company. Rather, SEO has evolved to be an ongoing data … (1 comments)

website design: GOOGLE CRACKS DOWN ON MISSING SSL CERTIFICATES - 12/04/17 01:56 PM
Even the largest of companies are subject to Google's process for warning the public about visiting websites that are “NOT SECURE.” 
I participate in an advisory panel organized through Bank of America where we get online surveys and provide our opinions on banking products and services.  The latest survey link I received generated the following message:

Oops.  Even a large company who you'd expect to be on top of things has some cracks. In this case it is likely that Bank of America is outsourcing their survey platform and their vendor has not secured the platform.
Let us give you a piece of … (0 comments)

website design: 2 NEW FEATURES FOR YOUR GOOGLE BUSINESS LISTING - 11/30/17 11:31 AM
By now you should know that a Google My Business page is essential to most companies and storefronts. This simple but influential tool is the Yellow Pages of today, generating new business through the world’s most used search engine.
Putting your pin drop on Google’s map places you in front of numerous potential customers as they search for solutions relevant to your product or service. But did you know that Google My Business is far more than just a general listing?
This powerhouse of a tool is capable of so much more! From helping you promote time sensitive deals to allowing … (0 comments)

website design: Look at the Award our Team Just Won! - 10/13/17 06:37 PM
iPartnerMedia was named 2017 Startup of the Year by the Lee County (Fla.) Economic Development Office, Horizon Council and Horizon Foundation. The honor is awarded to a company founded in Lee County in the last 3-5 years that has demonstrated continued growth both financially and staffing since start-up while leading and overcoming challenges. See more celebratory pictures on our Facebook page and be sure to Like our page to receive marketing tips and creative ideas to help you grow your business.

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website design: How to Find the Right SEO Partner - 09/23/17 01:02 PM
SEO, or Search Engine Optimization, is about having more than the right strategy.
It’s about choosing the right partner. Is your SEO company practicing what they preach?
Are you having trouble narrowing down companies to partner with? iPartnerMedia is helping you sift through the imposters so you can find true solutions. Partnering with another business can be a gamble. Protect your business as well as your employees by choosing a reputable agency that gets results.
In order to find these diamonds in the rough, you should look for a few things. Below, we have identified questions that every business should ask … (0 comments)

website design: See our web design tip in an article published by RackSpace - 05/11/17 11:09 PM
Members of our team at iPartnerMedia are regularly quoted in articles about marketing, website design and public relations.  
Our voice of authority in these areas of expertise enhances our digital footprint, contributes toward our search engine optimization and builds trust with our current and future clients.
(Contact me if you would like to establish your voice of authority within real estate or related area of expertise)

In this article published by RackSpace, my colleague, Janyer Dominguez, who leads our website projects, helped me compose comments about immersive website design to assist the writer of the article.
Rackspace is a popular cloud computing and hosting … (2 comments)

website design: Helpful Article on Reasonable Website Design Costs - 05/02/17 10:45 AM
Can't take credit for this article, but found it shareworthy for sure.  
There is a lot of conflicting information in the marketplace about what a website should cost and one of the reasons is that the comparisons are apples and oranges.
So knowing what makes an apple vs and orange is helpful so you can make a decision based on facts.
Check it out: 
http://www.evancarmichael.com/library/awais-ahmed/4-Ways-to-Make-a-Custom-Web-Design-More-Affordable.html
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website design: 3 website design service types - What's the best method for you? - 04/07/17 07:00 PM
So you need a website built, but you don’t know where to start. If you’re like most of us, your first instinct is to pull up a search on Google.
However, you’re quickly overwhelmed with options—all of which claim to be the best! So what do you do? How do you decide? 
Lists are a dime a dozen on the Internet, but they often lack the depth we need to make a good decision.
In order to know what our best options are, we have to know the details. There are three specific avenues you can go through to receive a … (2 comments)

website design: Tips for finding best website developers for SMBs - 01/19/17 08:48 PM
Opportunities to contribute expertise to writers for their articles arise regularly. In this case some of my thoughts were selected for an article published at CIO.com about best practices for researching and selecting a website designer.  You can read the complete article "8 tips for hiring a Web designer for your business" here: http://bit.ly/1PoM7XF
 
1) Ask for referrals
Word of mouth is a powerful marketing channel. When you attend networking meet-ups, chamber of commerce meetings and other professional organization events, ask people if they know anyone they would recommend for website development. 
2) Research online
After you have some names of potential companies, visit their … (3 comments)

website design: My Marketing Career Do Over - 3 Lessons from Failing - 12/28/16 09:59 PM
My "do over" story began in 2005 when I started an internet marketing company, National Web Leads, as a favor for some friends.  But it quickly turned into something much bigger. College friends encouraged me to start the company and license the cutting edge software they were creating to generate sales leads for financial services firms.
National Web Leads created hundreds of websites that would invite users to submit applications for home mortgages, auto loans and cash advances, selling that information to financial services providers. The company also sold advertising on those websites.
Unfortunately, after 8 years and growing revenue to more than $1.5 … (4 comments)

website design: How Much Does a Website Cost ? - 12/27/16 09:21 AM
Perhaps the most frequent question our marketing team field at iPartnerMedia is related to the cost of building and managing a website.  It's not an easy answer.
There are many variables that affect price and there are also several different methods to get a website built.  
Constructing a website involves two major phases that break down into smaller tasks. The first major phase is design. The second phase is development.  This involves the physical construction and coding of what was desiged. These require two opposite sides of the brain to be done well. 
To help address the question of how much a website … (0 comments)

website design: One SEO Mistake we see all the time - 11/28/16 10:59 AM
There are a lot of old wives' tales on the street about search engine optimization
and understandably so.
It used to be an industry all to itself.  But like many things in digital marketing, change is inevitable.
If you don't keep up with the facts, you are by default, behind the learning curve.
SEO is no longer an industry unto itself. It is simply a set of behaviors that a website owner must follow if ranking organically for specific keyword phrases is important to their business and website traffic.
What may have been gospel 8 years ago could be a recipe for disaster today.
 
SEO Mistake … (3 comments)

website design: See this Great Thanksgiving Team Pic - from our family to yours - 11/24/16 10:04 AM

Wishing you and your family a very Happy Thanksgiving! #goipm #lovewhereyouwork 
 
Help us spread the holiday cheer this Thanksgiving! Tell us what (or who) has you couting your blessings this season?

Thankful to share today with family, friends and clients! We would not be able to do what we do without everyone's support.
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website design: Today’s Best Web Designs - 05/09/16 11:07 AM
Do you think modern web designs aren’t a priority? Think again! We’re making more impressions through a computer or mobile screen than we are in person these days. This dramatic shift toward digital browsing has pinned your website as one of your company’s primary first impressions, which means the appearance of your online presence counts—a lot!
The advancement of technology has revolutionized the look and feel of modern website designs, but it’s also upped the requirements, too. Now there are various types of technology that allow for digital browsing, so you have to build a design that accommodates multiple viewing platforms. That … (0 comments)

website design: Understanding Why Hackers Hack - 05/01/16 01:50 PM

Safe. Secure. They are both key words individuals look for when seeking website security, but what does that even look like on the Internet today? In America, most businesses have a website that serves as the hub of their marketing ventures. It’s the digital billboard and brochure that allows them to reach their target audience on an international scale, but more often than not, those websites are like sitting ducks: susceptible and unprotected.
In a 2015 study conducted by WhiteHat Security, it was reported that 86 percent of all websites contained at least one serious vulnerability, if not more. In that same year, Google reported that hacking … (0 comments)

website design: Look How Easy it is to Convert a Print Ad to a Video Asset - 03/31/16 01:53 PM

 
This ad, began its life as a 1/3 page print format in Gulfshore Business magazine.  We converted it to a video asset with just a little extra effort.  Repackaging your content into different formats and mediums is a cost effective way to build your audience.
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website design: 3 Crucial Reasons Customer Testimonials Impact your Business - 02/05/16 09:23 AM
Follow along with this video tutorial that my colleague Albert Arguelles put together where he reviews 3 crucial reasons behind the importance of aggregating customer testimonials within your digital footprint.  2016 has been declared the year of the customer reviews.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At iPartnerMedia, we believe that first impressions are made at first click. For more complimentary marketing and public relations tips, visit our website and subscribe to our iMpact e-newsletter and check out our very active social media channels. We don't just talk the talk, we walk the walk.
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website design: Jedi Tricks to Masterful Marketing - 01/12/16 02:37 PM
We have a bunch of Star Wars fans at iPartnerMedia. A group of us went to the see it opening night and we even made or own iPartnerMedia branded Star Wars t-shirts!  This blog post is inspired by Star Wars and we hope you enjoy it and maybe even learn a thing or two...
The highly anticipated Star Wars: The Force Awakens has finally landed in the United States. The film and franchise spans generations, creating new fans, adventures, and stories to pass on. The space trio is back on the big screen and are passing on the torch (or in this … (1 comments)

website design: Mitchelson becomes Accredited in Public Relations (APR) - 11/05/15 03:00 AM
Randy Mitchelson, APR, Vice President of iPartnerMedia, Inc., and member of the Southwest Florida Chapter of the Florida Public Relations Association (FPRA) recently earned professional public relations accreditation, and received the designation of Accredited in Public Relations (APR).
Mitchelson joins the more than 4,300 active public relations professionals worldwide who represent an elite group of highly skilled professionals committed to practicing with exemplary ethical standards, including 34 in southwest Florida.
Mitchelson is an entrepreneur, author and community activist with more than 20 years of experience in sales, marketing and financial services. On addition to his position at iPartnerMedia, Mitchelson’s community leadership roles include being … (7 comments)

 
Randy Mitchelson,APR,      First Impressions are made at First Click (Marketing Advisor & Squeeze Mortgage)

Randy Mitchelson,APR

First Impressions are made at First Click

Bonita Springs, FL

More about me…

Marketing Advisor & Squeeze Mortgage

Address: Bonita Springs, FL, 34135

Mobile: (239) 851-6738

Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.


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