castles unlimited: Your Million Dollar Year Day 37 Coaches good and bad. - 04/24/19 03:59 AM
Your Million Dollar Year Day 37 Coaches good and bad. We all know how easy it is to see what other people are doing wrong, it is so hard to turn that eye on yourself with any clarity. A good coach has a system they follow that they have taken many a professional through with some degree of success. A great coach understands how that system fits for the person they are coaching and adjust the system to the person. Personally I have had many and a varied quality of coaches through my life. As a Division 1 scholarship (swimming) athlete … (2 comments)

castles unlimited: Your Million Dollar Year Day 36 Baby Steps - 04/23/19 03:35 AM
Your Million Dollar Year Day 36 Baby Steps is what gets you the big leaps. Most agents get bogged down trying to control their whole days when controlling the next 5 seconds is really the key. For instance those 5 seconds right before you should be making your prospecting calls. What is going through your mind? What is the dialog circling your brain? In that short period of time most agents are derailed by their own actions. That action is not to take the baby step of picking up the phone and dialing. They will find some task to complete that … (4 comments)

castles unlimited: Your Million Dollar Year Day 35 what counts in real estate? - 04/23/19 03:30 AM
Your Million Dollar Year Day 35 what counts in real estate? Closings, of course, that is the way you make a living is closing deals as a Buyer or a Seller's agent. What else? Listings in your pipeline count because they are next month's closings and they are important.  For Buyer's agents, signed offers count because you are moving closer to the closing. Sometimes, as an agent, you don't control the process and so therefore things are moving without you. That is ok. All of these things count but they are not the principle things you should be counting in your … (0 comments)

castles unlimited: Your Million Dollar Year day 34 Chopping the Wood - 04/23/19 03:27 AM
Your Million Dollar Year day 34 Chopping the Wood. Most agents wake up in cold rooms with nothing going on. An average agent does much less than 10 deals a year, they are not chopping wood. Many agents would rather spend time in a class, or webinar getting pumped about what they can do rather then doing that thing they just learned.They are not chopping wood.  The average agents day is so circuitious that at the beginning of the day they have no clue where or how their day is going to end. They don't know where the wood is to … (0 comments)

castles unlimited: Your Million Dollar Year Day 25 top 10 issues affecting real estate - 04/12/19 02:05 AM
Your Million Dollar Year Day 25 top 10 issues affecting real estate as stated by the Councilors of Real Estate® for 2018-2019. All of these issues are national and they affect the individual communities in differing ways. You will not be surprised to see interest rates, taxes and construction costs coming from a real estate publication. Before now there were really two demographics the industry paid attention to, the first time home buyers and the rest of the groups. The first time home buyers were younger and the rest are older. Now the industry is segmented into four groups and it … (0 comments)

castles unlimited: Your Million Dollar Year Day 24 Take someone out for coffee - 04/09/19 10:46 AM
Your Million Dollar Year Day 24 Take someone out for coffee. Early on in the Walter Sanford book, If I Could Start Over Again, he instructs you to find people who are truly amazing in this industry and ask them out for coffee.  Most of the time people are complimented by this and will make time. It is Spring and good people are really busy right now and I have found the truly busy people can find time in their schedules to meet.  I have also found that people who tell you they are busy and don't have time for months … (5 comments)

castles unlimited: Your Million Dollar Year Day 23 Where are you now? - 04/09/19 10:40 AM
Your Million Dollar Year Day 23 Where are you now? Constantly reassessing where you are right now in comparison to where you wanted to be or where you can be. This isn't to dissuade you, make you feel pressure for not doing what you said you would do, but to re-align yourself.  The metaphor that gets used in the discussion is a pilot leaving the east coast for LA or SF on the west coast. They have the route but they need to constantly assess where they are along that route and sometimes make adjustments to correct the course.  Do so … (4 comments)

castles unlimited: Your Million Dollar Year Day 22 Bootstrapping - 04/08/19 06:38 AM
Your Million Dollar Year Day 22 Bootstrapping is the way many agents start their careers.  Often it is said that it takes 6 months of reserve money to begin a career where you don't get paid until you have completed a transaction with clients. I have witnessed lots of people start up without these funds, but it is tight.  In the real estate business everyone has their hand in your pocket and is offering you a new shiny object that if you just buy, subscribe, join us you will be successful. When they say "you will be successful" they are really … (0 comments)

castles unlimited: Your Million Dollar Year Day 21 Can I drink now - 04/08/19 06:13 AM
Your Million Dollar Year Day 21 Can I drink now. I don't know what the average person expects of their real estate agent, I know what my experience with average people tells me they expect. Everything. From the moment we meet in person there is the expectation that you will actively be providing value.  You know some history of the building, the area, the builder something they don't know, couldn't know unless you did this kind of thing every day. You know the traffic patterns, the best walkable restaurants that fit the lifestyle you describe.
Expectations are one thing, the other … (7 comments)

castles unlimited: Your Million Dollar Year Day 19 GREEN Designation. - 04/05/19 02:11 AM
Your Million Dollar Year Day 19 GREEN Designation. Understanding how your house envelope is put together is a critical new piece of the knowledge puzzle that agents need to understand how to better assist buyers and sellers of  GREEN homes. This is not just about new construction, but retrofitting older homes as well. Here in the Boston area our homes can be as old as our country.  Houses in this area can have been
built before there was electricity and running water.  Understanding how houses are put together is vital information when you consult your clients on how best to market … (4 comments)

castles unlimited: Your Million Dollar Year Day 18 Put in a Happy Thought - 04/05/19 02:07 AM
Your Million Dollar Year Day 18 Put in a Happy Thought. Driving home last night after completing a very good day of real estate activity I was focused on what didn't get done and why I couldn't do it and it was making me miserable. I was going round and round and getting deeper and deeper. I could feel it's weight. In a flash another thought came to me. I got a call back from 2 expired and canceled people I called and left messages with.  I also was not hung up on and was able to preview 4 houses. That … (0 comments)

castles unlimited: Your Million Dollar Year Day 17 Gratitude gets more done - 04/02/19 08:21 AM
Your Million Dollar Year Day 17 Gratitude gets more done. Flat tires happen on sunny days when you have no where to go too, as well as when you are late for a meeting.  Life is random, and for successful agents it just doesn't matter. It doesn't matter because they are prepared with a daily practice of getting things done. This is one reason why women are such natural agents. They already know how to juggle and remember so many things, but let's not digress. Life's random and ever present flat tire, or rainy day they still will do the same … (2 comments)

castles unlimited: Your Million Dollar Year Day 16 Moving without the ball - 04/01/19 08:31 AM
Your Million Dollar Year Day 16 Moving without the ball Larry Bird used to say when explaining why he was always where he was supposed to be. He said he worked as hard without the ball as I did with the ball. In real estate the same path to success applies. An agents moving without the ball is when they sit down at the phone and begin to speak to people about real estate. The usual prospecting is calling on your friends and family to your neighbors and people you do business with. Ultimately you get to the general public. Talking … (2 comments)

castles unlimited: Your Million Dollar Year Day 14 Earn your Badges - 03/31/19 11:08 AM
Your Million Dollar Year Day 14 Earn your Badges. Real estate is a business where you get paid nothing until you have completed, COMPLETED, something. Every day you make your living helping people, some of them are clients, most of them are prospects you hope to be clients.  There are no badges in real estate, well that isn't entirely true, there are badges.  Badges that signify the areas of further real estate study that are interesting or significant to you.  My extra badges include Luxury and GREEN homes.  What I mean by no badges is that there is the close or … (2 comments)

castles unlimited: Your Million Dollar Year Day 15 review refocus refine and deliver. - 03/31/19 11:03 AM
Your Million Dollar Year Day 15 review refocus refine and deliver. The first two weeks delivered a lot of "off the ball success". Getting the cards created and in my hand, re-desiging and reprinting all the brand material. Updating all the social media sites and reviewing archived and available content on the web. That is a lot. That is not the essential work of a real estate professional. Farmers farm and agents live in their farm as well.  You have to know the streets, what is going on in the neighborhoods and that takes presence and awareness. I need to prospect.
(0 comments)

castles unlimited: Your Million Dollar Year Day 10 Who Are You Kidding - 03/26/19 04:37 AM
Your Million Dollar Year Day 10 Who Are You Kidding. You can't make a million dollars in a year even if you are typically a "capping agent".  And then up pops some story about how it has been done by someone else and that means, yes you can do it. And then you don't know which voice in your head to believe. "Fake it until you Make it" is a phrase with too little installation instructions for most.  The faking it is not faking it at all. You do what you know, have observed or read or been instructed to do … (0 comments)

castles unlimited: Your Million Dollar Year how to survive how to succeed Day 8 - 03/24/19 09:10 AM
Your Million Dollar Year how to survive how to succeed is both simple and hard work.  Getting your license to sell real estate in most states is not rigorous. In Massachusetts it is 40 hours of study then a test followed up with 12 more hours of study every two years with no test.  So, if you are not a student you can still get your license because there is not much heavy lifting in this regard.  The sad part about this is the consumer does not differentiate between the bad student and the PhD in real estate, they are one … (0 comments)

castles unlimited: Million Dollar Year Day 6 Just like high school - 03/22/19 07:00 AM
Million Dollar Year Day 6 Just like high school, you can work with an A student, or you can work with a C students, those are your options. The public believes it is easy to buy or sell a house without engaging a professional.  This very important transaction in a life, quite often the largest transaction in your life, these people go it alone. There are people who thinks this is no biggie.  And maybe it isn't, you might not know right away. There may never be anything wrong with the deed, or survey, or permits for repairs, a cloud on … (6 comments)

castles unlimited: What Agents Need Million Dollar Year Day 4. - 03/21/19 04:50 AM
What Agents Need Million Dollar Year Day 4. The real estate industry and the professionals who serve it are wondering what is next.  The Franchise system of Keller Williams, RE/MAX, Realogy offices and others are reeling from the onslaught of the virtual systems of eXp, Compass, Refin and Zillow.  To the agents the virtual model is offering a reduced "cap" number (the amount an agent pays the franchise for the privilege of doing business with them) and other incentives like referral money for bringing them fresh agents willing to pay the fees.
Agents need a lot of things to be professionals. … (1 comments)

castles unlimited: Million Dollar Year Day 1 - 03/19/19 01:55 PM
The first day is always exciting, filled with success, hope and plans you strike off to lands yet unexplored, or just another day in real estate, as the cynic would say. When I first joined Active Rain back before I had my license in MA, I had my license in TX. I lived in the Dallas Fort Worth area and worked for an EXIT Realty franchise.  My nine months in TX gave birth to the realization that no Northern boy belongs in Texas. What made matter worse is they always called you a Yankee. Being a Boston boy since 1980 I … (4 comments)

 
Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group)

Larry Lawfer

"I listen for a living." It's all about you.

Newton, MA

More about me…

YourStories Realty Group

Address: 837 Beacon Street, Newton, MA, 02459

Mobile: (617) 774-8292

Office: (617) 964-3300

What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.


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