listing distribution: Google Maps Exiting The Real Estate Listing Game - 01/27/11 12:25 AM
This week Google announced that as of Feb 10, 2011, it will no longer display real estate listings on its Google Map pages.  In case you weren't familiar with what this looks like today, here is a screen shot:

In the blog post making this annoucement Google said, "In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we've decided to discontinue the real estate feature within Google Maps...".
Of course people can … (8 comments)

listing distribution: Zillow and Yahoo! Real Estate Partner To Create Powerful Ad Alliance! - 07/09/10 04:17 AM
I am so excited to share with you, what I think is one of the biggest announcements Zillow has made to date for our real estate partners!  Soon For-Sale listings on Zillow will be getting almost twice the exposure through an alliance formed with Yahoo! Real Estate. 
Essentially the second and third largest real estate sites (per comScore) are coming together to form an exclusive partnership creating the most far-reaching real estate ad network on the web.  The integration will take a few months to complete, but once in place, Zillow will power all For Sale listings on Yahoo! Real Estate.  
What … (26 comments)

listing distribution: Week Long Series of Technology Company Interviews - Listhub, Mozy and Oodle - 03/02/10 11:54 PM
Day 3 of the week long series of Exhibitor interviews I shot last week at the Keller Williams Family Reunion show. 
Today we'll look at three different companies: ListHub, offering listing syndication and listing reporting; Mozy, remote data back up service; and Oodle, a classifieds website now with some interesting social media offerings. 
ListHub -This company works with just about every major MLS in the country, as someone who can help manage your syndication plan. Watch this video to learn more about the company, but also hear more about the reports they can offer to help you run your marketing strategies … (0 comments)

listing distribution: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 09:54 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice. Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (20 comments)

listing distribution: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 01:28 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice.  Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (11 comments)

listing distribution: 10 Ways Real Estate Professionals Can Use Zillow v2.0 - 03/11/09 02:52 AM
Awhile ago I wrote a post citing 10 things you could do on Zillow.  Not only has our traffic ballooned to 8 million monthly userssince then, the opportunities to interact with audience have gotten richer as well.  So here is an updated version 2.0 of this list, written to help you best use the site to gain incremental business along with highlighting some cool tools available on Zillow.
1)  Create a free profile- Participating on Zillow all begins with the creation of a profile, which links to everything you do on the site.  To get started, click "Register" in the upper … (10 comments)

listing distribution: Study Shows Yahoo! and Zillow Have High Lead Conversion Rates - 09/09/08 05:03 AM
Anyone in advertising will tell you that is in important to track where your leads are coming from- a task that is sometimes easier said then done.  ListHub recently commissioned a white paper to try to tackly this task,and figure out which web channels they distribute to, are providing the best results. 
In case you aren't familiar with ListHub, they offer a service that will syndicate your listings for free to approximately 21 various Internet sites.  They work with over 110 MLSs and have about 65% MLS market coverage.  It is a great service to their clients that they put this … (18 comments)

listing distribution: ListHub's Questions About Zillow Get Answered - 08/26/08 08:41 AM
I recently did an interview with ListHub.com in an effort to help their clients better understand Zillow, as we are one of the many sites to which they syndicate.  If you are looking for a way to automatically upload your listings to a number of sites, quick and easy, their free syndication service is defintely something you should check out. 
Here are some excerpts from the interview, my answers are the non-bolded text: Zillow currently has 3 million listings on the site. What is your objective in collecting all of this listing data?Zillow is a data and info site where millions … (8 comments)

listing distribution: What Happened To Realtor.com's Exposure On AOL Real Estate??? - 10/28/07 09:12 AM
I just searched for Real Estate on AOL, only to find that Realtor.com is no longer powering the section.  I couldn't find any information on what happened to the deal and was wondering if any in the AR community knew?  Did Realtor.com just not renew the partnership?  If so, why not? 
  & 
In November 2005 Realtor.com signed a 2 year deal with AOL to power the Real Estate section of the site.  The deal expired on September 30, 2007 (last month).  I do not know the exact amount Realtor.com paid for this distribution.  I do know in 1998, Realtor.com paid … (40 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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