neighborhood alert: Boosting Referrals & Listings: The "Cherry On Top" Approach.
- 08/16/16 06:37 AM
Howdy ActiveRainers, Tim here - how've you been? Summer wrapping up well? Just thought I'd share another quick, seller-focused Script Of The Week. First - a quick definition: The cherry on the cake (or on top): A desirable feature perceived as the finishing touch to something that is already very good. (OxfordDictionaries.com)
Think of the content below (as well as every other follow-up email and phone script that I write for you) as the sweet and memorable cherry-on-top for all of your transactions - a way of coming out on top and securing post-transactional referrals from, and fostering long-term relationships with, your leads and clients. SL: Best Offer On Your Home: … (0 comments)
Our VP of Sales and Marketing, Tawd Frensley, is back with another stirring guest blog entry. But first - a quick heads up: Be sure to peruse our latest 5-star reviews - they may be the final nudge you need to finally take advantage of your 30-day free test drive. (Did we also mention that our writers draft original marketing content for every one of our customers)?
How long does it take to forget someone? Well, word around the campfire is that you divide the length of the relationship by 2 (obviously I pulled this from the Internet about getting over an Ex, but nonetheless the … (2 comments)
neighborhood alert: Being Top of Mind Without Being Irritating.
- 05/22/14 10:09 AM
Being Top of Mind without being irritating.Notice how many less times in your career you have lost a buyer to another agent and how many more times you have lost a listing to another agent. During the buying process you are sending listing alerts to clients, which keeps them engaged and keeps you top of mind. MLS listings provide you with a continuous stream of branded material that ensures a Buyer/Realtor relationship. However, very few agents use MLS data for their sellers as a form of drip marketing. It's like once they move into their home, they become forgotten and left to find … (8 comments)
2) To keep you instantly updated with your Neighborhood Activity. a) I will connect you to RECENT and ACCURATE MLS data b) I will make you an expert on the Market and Home Values c) I will help you get the most money out of your home when you decide to sell. When you're ready to buy, I promise:
1) To use my expertise to find you the best possible home. a) One that matches all of your requirements b) One that will fit securely within your budget c) One that will be an investment for your family My website provides all of … (0 comments)
Put 50 business cards in your wallet and pass them all out by Friday.
(Extra credit) Ask each person that you meet if they own a home and if they would like to receive a free list of Neighborhood Alerts this year.
(Clarification) Neighborhood Alerts will instantly message each homeowner of a newly listed property or sold home. It will provide them with photos, details, list/sold price, and comparables. Neighborhood Alerts will keep future sellers informed of the market and keep them away from You Know Who.
"Be all in or get all out. There is no halfway." … (0 comments)
neighborhood alert: Breaking It Down For You
- 01/03/14 07:58 AM
That listing down the street.............It has your clients' attention. They want to know what the seller is asking.They want to know what it looks like on the inside.They want to know what their home is worth in comparison.How easy is it for them to call the listing agent?How easy is it to go to the open house this weekend?How easy is it to Google the address and end up on Zillow? Set up a Neighborhood Alert for your homeowners and watch how your PropertyMinder website will keep every homeowner updated about their neighborhood.
If your sellers know what homes are being listed … (0 comments)
1) Because every homeowner wants and deserves to know how much their home is worth.
2) It is easy for a homeowner to pull over, grab a listing flyer, call the listing agent off of the 'For Sale' sign, go to the open house without you, or Google the address of the listing and thus end up on Zillow or Realtor.com
3) Most people check their email first thing when they turn on their computer, giving YOU first dibs on providing them the answers they are looking to their real estate needs and questions.
4) … (0 comments)
neighborhood alert: Top 5 Things to Make Sure To Do When It Is "Slow"
- 12/04/13 06:23 AM
Top 5 Things to Make Sure To Do When It Is "Slow" Slow Season. Off Season. Holiday Season. Winter. Whatever you want to call it- you have the opportunity to make it the best time of year for your business. Here are our first 5 tips for you for December. 1. Cleanse and update your database. Reinforce your relationships. Send thoughtful gifts and cards. Find out who owns a home and start a campaign to get their physical address. Once you have … (0 comments)
neighborhood alert: The Treacherous Path...
- 11/25/13 02:51 AM
The treacherous path to Zillow 1) A home hits the market in a neighborhood.2) The client sees the for sale sign and pulls over to get the flyer. 3) Since there is no flyer, they call the listing agent.4) Perhaps the listing agent does not answer.5) Client "Googles" the address to see the listing price.6) Zillow and Realtor.com fight for #1 position for all MLS listings.7) Now the client starts searching for homes and other agents (that advertise on Zillow) which are connected to every property.
This outcome is not unlikely have happen to you. If you were to set up … (0 comments)
neighborhood alert: Once a person buys a home, they become a seller. Do the right thing.
- 10/24/13 11:09 AM
Once a person buys a home, they become a seller. Regardless if they have owned a home for 8 minutes or 2 years, the next real estate action they will take will be be selling their home. This is not the time to completely forget about them and only concentrate on your next client. But, boy oh boy how many of us do this very thing. It is silly. You have to look ahead. The smartest of agents nurture hundreds, if not thousands of contacts in their database for years with automated tools, that do work for them, while … (0 comments)
neighborhood alert: Email them or lose them. Protect your lead/client family.
- 10/18/13 11:19 AM
What is the first thing you do when you turn on your computer? Check your email? Well, so do your clients. So if your clients saw a house for sale in their neighborhood, pulled over to grab the flyer, and realized there was no flyer to grab, what would they do next? Call the listing agent on the sign? Or go home and Google the address of the listing? By setting up a PropertyMinder neighborhood search for your clients, they will know as a soon as a listing in their neighborhood hits the market and they will know exactly the price … (0 comments)
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