google: What to do about Google Analytics 4 email warnings
- 02/12/23 06:37 AM
If you own a website that has Universal Google Analytics, you're likely receiving lots of email warnings from Google about something called Google Analytics 4 (or GA4 for short).
What does it mean and why should you be concerned?
For decades, Google has offered a powerful free service for website owners called Universal Google Analytics. The tool provides valuable data about your website traffic, where it comes from, types of devices and browsers being used, the geographic sources of website visitors, goal setup and tracking for lead generation, keyword search info and much more.
There is both a desktop and mobile app version of … (3 comments)
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google: What is a good frame of reference for SEO from a ROI standpoint?
- 10/20/21 10:47 AM
From a search engine perspective, there are two main ways to drive traffic to your website. First is paid traffic via search engine marketing (e.g., Google Ads). When setup properly, you can easily track the effectiveness of Google Ads campaigns.
A second way to drive website traffic is through search engine optimization (SEO) which will generate organic (non-paid) traffic.
MEASURING SEARCH ENGINE OPTIMIZATION
When companies allocate marketing budget to SEO, one of the concerns I often hear is how long does it take to see results and how do you measure the campaign effectiveness?
Although the answer to those questions is going to vary based … (2 comments)
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google: Rank higher in Google searches
- 07/09/21 06:04 AM
Before customers can click through your amazing website they need to …. find it!
SWFL Inc. invited me to sit down to discuss tips for ranking higher in Google searches.
There are an estimated 3.5 billion searches on Google every day.
How do you make sure that your business can be found?
Listen as we talk about Search Engine Optimization, what it means, and how you can rank higher on Google.
Sneak Peek Tips:
-The SEO campaign should be evaluated based on data and facts, not emotions.
-SEO is not one thing - it is a series of tactics
-Like it or not, Google is the primary place people … (3 comments)
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google: Celebrating Black-owned businesses - New Google feature
- 12/17/20 10:58 AM
Celebrating Black-owned businesses
Google has a new feature to help black-owned businesses.
Black-owned businesses can now add this special attribute to their Business Profile.
Even if you are not a black-owned business, perhaps you know someone who is and can share this with them so they can immediately take advantage of this feature.
The steps to add this attribute on a Google listing are simple:
1. Sign in to your free Google My Business listing account.
(note: if you don't have one yet, you're really missing out on a powerful free feature from Google. Need help? I help businesses set these up properly for a one-time fee … (1 comments)
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google: Effective Digital Marketing TechTalks Scheduled - March 14 & 21
- 03/06/19 12:04 PM
The Southwest Florida Regional Technology Partnership (SWFRTP) will present a free, two-part TechTalk, “Effective Digital Marketing” that will cover best practices and the latest trends in search engine optimization and search engine marketing.
The seminars will be conducted by Ed Moore, owner of Red Sneakers Mobile Marketing and Communications and Albert Arguelles and Randy Mitchelson, APR from iPartnerMedia, a certified Google Partner.
Part one of the two-part series will be on Thursday, March 14, 5:30 - 7:30 p.m. and part two will be on Thursday, March 21, 5:30 - 7:30 p.m., both at Two39 Work located at 24301 Walden Center … (0 comments)
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google: Double Down with these Google My Business tips
- 02/07/19 09:50 PM
Our team at iPartnerMedia recommends that businesses double down on building out and analyzing their Google My Business directory listing.
Here are a few tips for businesses to ensure they're doing:
1) Download and use the free Google My Business mobile app to monitor analytics such as click to call volume, driving directions, customer reviews and impression count.
For example, one of our clients noticed a pattern in their call volume being higher on Tuesdays which prompted them to have a little extra staffing that day to help with phones.
2) Adding fresh photos, videos, new product and service information and … (3 comments)
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google: Google Accelerates Death of Google+
- 01/22/19 08:15 AM
In October 2018 Google announced it will be sunsetting Google+. The decision has likely been in the works for a long time.
But the specific timing of the announcement is a response to a Wall Street Journal story detailing a security vulnerability that would have allowed hundreds of apps to access the personal account information of Google+ users.
Recently, Google revised their plan to accelerate the shut down.
The sunset is now scheduled to take place in April 2019, and over the coming months Google will provide users with information to help them migrate off of G+. Here's one of Google's announcements:
Many business … (13 comments)
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google: iPM Launches New Website - What do you Think?
- 09/22/18 01:30 PM
We are always building websites for our customers here at iPM but we always remind ourselves that we must be our own best customer. This week we unveiled our new website and logo, our first change in more than four years. We make it easy for customers to do business with us and our website resembles that value.
A major addition to our logo is the word "design." One thing that we have learned from our customers over the years is that we excel at graphic design - both for digital and print purposes. Design is arguable an … (0 comments)
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google: Reach Customers Online with Google
- 05/14/18 11:23 AM
In partnership with the Greater Fort Myers Chamber of Commerce, Google and iPartnerMedia invites you to attend this digital marketing workshop to help your business get found online.
Date: 6/7/2018
Time: 8:00 a.m. TO 10:00 a.m.
Location: Crowne Plaza Fort Myers at
The Bell Tower Shops 13051 Bell Tower Dr. Fort Myers, FL 33907
Registration Options:
By Phone: (239) 332-3624
Online: Click Here to Register
Your paid admission includes your breakfast
In today’s digital world, businesses who aren’t online are getting left behind. Take advantage of this helpful workshop presented by Pamela Starr from Google and Albert Arguelles and Randy Mitchelson, APR, both from … (0 comments)
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google: Best Behaviors to Boost Your Google Ranking
- 05/07/18 07:55 PM
SCORE Naples and iPartnerMedia, a Google Partner, have joined forces to deliver digital marketing expertise to southwest Florida.
In this installment of our live, interactive, hands-on Google workshop series, we will break through the smoke and mirrors behind search engine optimization.
SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time.
During Best Behaviors to Boost Your Google Ranking, participants will learn about free tools that Google and other services make available to help research and monitor useful data.
BRING YOUR TABLET OR LAPTOP
Also, get tips on subscription services that are available to gain insights on … (1 comments)
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google: Grow Your Business Online with Google Workshop - Feb 23
- 02/06/18 08:20 PM
In this digital world, it is important that customers can find you quickly and easily.
In today’s digital world, businesses who aren’t online are getting left behind. Take advantage of this helpful workshop presented by Google and iPartnerMedia.
You’ll receive hands-on help in creating and maintaining your Google My Business Listing and page, allowing customers to find you with a simple search and click.
You will get hands-on help creating and updating your business information on Google so that customers can find you at the click of a button.
You will also learn how customers search and find your business online.
By the … (1 comments)
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google: GOOGLE CRACKS DOWN ON MISSING SSL CERTIFICATES
- 12/04/17 01:56 PM
Even the largest of companies are subject to Google's process for warning the public about visiting websites that are “NOT SECURE.”
I participate in an advisory panel organized through Bank of America where we get online surveys and provide our opinions on banking products and services. The latest survey link I received generated the following message:
Oops. Even a large company who you'd expect to be on top of things has some cracks. In this case it is likely that Bank of America is outsourcing their survey platform and their vendor has not secured the platform.
Let us give you a piece of … (0 comments)
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google: How to Find the Right SEO Partner
- 09/23/17 01:02 PM
SEO, or Search Engine Optimization, is about having more than the right strategy.
It’s about choosing the right partner. Is your SEO company practicing what they preach?
Are you having trouble narrowing down companies to partner with? iPartnerMedia is helping you sift through the imposters so you can find true solutions. Partnering with another business can be a gamble. Protect your business as well as your employees by choosing a reputable agency that gets results.
In order to find these diamonds in the rough, you should look for a few things. Below, we have identified questions that every business should ask … (0 comments)
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google: My Remarks from Get Connected Chamber Event
- 06/20/17 10:20 AM
As a sponsor of the annual Greater Fort Myers Chamber of Commerce Get Connected luncheon, I had the opportunity to address the audience. Following are my remarks including a short personal story and one thing that makes me most proud of the work we do at iPartnerMedia.
If you are in southwest Florida and have not experienced an event with the Greater Fort Myers Chamber of Commerce, you are welcome to be my guest at an upcoming breakfast, lunch or after hours social.
My Remarks from Get Connected Chamber Event
Raise your hand if this is your first chamber event.
This is my 4th … (0 comments)
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google: DIGITAL MARKETING YOU CAN DO YOURSELF
- 03/16/17 07:19 PM
iPartnerMedia Selected to Produce a Digital Marketing Workshop
Recently, iPartnerMedia was selected to produce a digital marketing workshop for Kinetico Water Systems dealers at their national conference in Reno, Nevada, February 6th-8th.
iPartnerMedia said yes, and Vice Presidents Albert Arguelles and Randy Mitchelson, APR packed their bags, rolled up our marketing materials, and took to the skies in order to share their expertise.
The workshop brought together Kinetico Water Systems dealers from all across the country to participate in a five-hour workshop about Digital Marketing and various platforms that can be used to generate new leads.
Topics included the ins and outs of … (2 comments)
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google: iPartnerMedia Selected to Present at National Conference
- 02/07/17 09:50 PM
iPartnerMedia has been selected to produce a digital marketing workshop for Kinetico Water Systems dealers at their national conference in Reno, Nevada February 6 - 8, 2017. Albert Arguelles, vice president, iPartnerMedia and Randy Mitchelson, APR, vice president, iPartnerMedia will be instructors on topics including Facebook advertising and Google AdWords and how these platforms can be used by Kinetico dealers for generating new qualified leads. iPartnerMedia is the digital marketing partner for Kinetico Water Systems Southwest Florida in Bonita Springs.
About iPartnerMedia
Bonita Springs-based iPartnerMedia, Inc. is a digital and print marketing and public relations agency serving businesses across the United States and … (5 comments)
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google: One SEO Mistake we see all the time
- 11/28/16 10:59 AM
There are a lot of old wives' tales on the street about search engine optimization
and understandably so.
It used to be an industry all to itself. But like many things in digital marketing, change is inevitable.
If you don't keep up with the facts, you are by default, behind the learning curve.
SEO is no longer an industry unto itself. It is simply a set of behaviors that a website owner must follow if ranking organically for specific keyword phrases is important to their business and website traffic.
What may have been gospel 8 years ago could be a recipe for disaster today.
SEO Mistake … (3 comments)
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google: Understanding Why Hackers Hack
- 05/01/16 01:50 PM
Safe. Secure. They are both key words individuals look for when seeking website security, but what does that even look like on the Internet today? In America, most businesses have a website that serves as the hub of their marketing ventures. It’s the digital billboard and brochure that allows them to reach their target audience on an international scale, but more often than not, those websites are like sitting ducks: susceptible and unprotected.
In a 2015 study conducted by WhiteHat Security, it was reported that 86 percent of all websites contained at least one serious vulnerability, if not more. In that same year, Google reported that hacking … (0 comments)
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google: The Statistically Proven Effect of Narrative Marketing
- 08/06/15 04:46 AM
Check out this new blog post from the iPartnerMedia website authored by my colleague Elizabeth Carlton!
Narratives are one of the most influential and persuasive approaches to marketing. It is all about selling yourself, your business or your product through a story. As years go by, marketing strategies change, yet the impact of this age-old method continues to work across industries large and small.
Why is that?
As humans we think in terms of narratives and metaphors. Professor of Marketing at Stanford University, Jennifer Aaker, disclosed a recent study in a video called Persuasion and the Power of Story where students had to win their class … (4 comments)
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google: Build Your Own WordPress Website & Blog for Low to No-Cost
- 07/13/15 05:35 AM
If you build it, they will come.
Does your website need a fresh start? Do you need a website in general? Thanks to open-source platforms like WordPress, building a website can be done for little to no cost. Having an engaging, functional website is more important than ever. In a competitive and growing industry like real estate, your first impression can make or break a customer’s experience. Walk the walk and talk the talk with a website that looks and feels professional.
Learn more about WordPress design, functions and features on the online Webinar: Build Your Own WordPress.com Website & … (6 comments)
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If you own a website that has Universal Google Analytics, you're likely receiving lots of email warnings from Google about something called Google Analytics 4 (or GA4 for short).
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