The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2014
If you KNOW you need to start blogging but think you "can't" write, try a learning method used by copywriters across the world... It's one of the first exercises I did when I began studying copywriting, and it was an exercise I resisted becasue it seemed downright boring. But... the book said it ...
01/13/2014
14
Comments
A few minutes ago I was answering an inquiry from a home inspector who wanted to know if my holiday/event themed staying in touch letters would be appropriate for him. Just to refresh my memory about how I added the call to action, I went to the sample letters linked from my website. I found that...
01/11/2014
Have you noticed how difficult it can be to leave a comment on some blog posts? They want a user name, they want a password... and then they say "Oh no, that's not the right one." Or "That email is already in the system, choose something else." I don't know how many times in the past months I've ...
01/10/2014
8
Comments
My heart goes out to this young man's family... and to him. Please spread the word and perhaps by chance someone will see this information who can help. Dear ActiveRainers, I am writing to request your urgent help in getting this Brookline Massachusetts Police Department flyer out to as many of y...
01/08/2014
12
Comments
Cindy Jones brings us some wise advice... If you aren't sure, say "I don't know," then find the correct answer. We'd save ourselves a lot of grief if we'd just admit that we don't / can't know everything and just concentrate on learning how to find the answers. It's painful but there are times wh...
01/08/2014
My thanks to Erin Bates for creating this entertaining "tabloid." The tidbits made me laugh - but what they convey really is serious and should give both agents and consumers food for thought. Erin Bates Brittany Shaves Her Head! John Breaks Up With Jen! NJ Woman Marries a Shark! Ok, so, this i...
01/07/2014
Email is a wonderful convenience. It prevents you from getting into conversations that wander off the subject and eat up too much of your time. It lets you ask or answer in your own time frame - even if that happens to be 2 a.m. It gives you a written record of what was said. But... using it excl...
01/07/2014
57
Comments
There's a wealth guru named Michael Masterson who says people spend too much time getting ready. They act in a mode of ready, aim - ready, aim - and never get around to "fire!" His theory is that we should just do something: "Ready, fire, aim" is his mantra. He says it's OK if your web presence i...
01/02/2014
17
Comments
Am I the only one who is tired and worn out from a 16-day week-end? There are 4 1/2 days left to go, and I can hardly wait until Monday. Maybe I could just curl up and sleep until then? No - there really are things I can do, but it's frustrating that many of the people I need to reach are unavail...
01/01/2014
Rainmaker
1,770,275
1,770,275
Marte Cliff
Your real estate writer