The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2013
4
Comments
Gaining true client trust is, of course, done over time. You get it by consistently delivering on your promises and "taking care of business." You get it by keeping their confidential information to yourself. You get it by being honest, even when you know they aren't going to like what you have t...
03/22/2013
Lenn lays out some of the most important reasons why every serious real estate agent should be here, using Active Rain. I'll add the education you can get, the support you'll enjoy from fellow members, and the pure FUN of being acquainted with agents all over the country. ACTIVERAIN HAS A NEW M...
03/22/2013
14
Comments
We have all these social media sites - and I'll admit that I probably haven't visited even 10% of them - but Active Rain is the only one I visit every day. Part of the reason is that I like the people I meet here. Another part is that this is where my clients and future clients hang out. But ther...
03/21/2013
Q&A – Can You Write an Effective Bio for a New Agent? Yes. Writing an effective bio for a brand new real estate agent is not the impossible task some might imagine. Even though the agent hasn't yet worked with a client, let alone listed or sold a house, there's still plenty to say. I start with...
03/20/2013
The Ridiculous Ad that Made me Laugh Out Loud Advertising should catch your attention – but it shouldn't make you laugh out loud because it's so silly or blatantly false. Today I got a letter from the Home Gardening Club – the same ones who sent the book that I wrote about a week or two ago. I ju...
03/19/2013
2
Comments
Yesterday was a day that was just kind of "off." You know the kind - we all have them. So this morning I woke up and thought "Yesterday was just out of whack. Today will be much better." And then I thought "Out of whack? What does that mean? Can today be IN whack?" Anybody know the origin of that...
03/19/2013
Q&A – Why Do I Recommend "Formal Address" in Prospecting Letters? Some might think I'm old-fashioned and out of touch with today's informality. That could be. BUT – unless you know that all of your prospects embrace today's informality, formal address is the only safe path to take. Your younger c...
03/18/2013
13
Comments
Today was a busy day for me - I started out intending to paint just one little section of my office so that I could put a big bookcase in place and empty all the boxes that were piled up. I ended up using up the whole gallon of paint, then moving the bookcase and the boxes. And of course while I ...
03/17/2013
7
Comments
Proper word usage: "I" is not ever an object - "I" is a subject word. I know, I've harped about this before, but I see (and hear) it so often that I have to harp some more. Maybe it's some kind of paranoia about saying "me" that drives people to this misuse. If so, they need to either get over it...
03/16/2013
Q & A – Can You "Clean Up" The Real Estate Copy I Wrote? "I wrote this article, and it says what I wanted to say, but doesn't say it very well. Can you fix it?" Every now and then this question comes up regarding bios, letters, articles, and even web copy. And the answer is "Sure." Sometimes th...
03/15/2013
Rainmaker
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Marte Cliff
Your real estate writer