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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Today’s message was inspired by an email from a client. I finished her bio last week and she was happy with it. But then… she showed it to a friend. The friend first said that (at 455 words), it was too long – nobody reads that much any more. Long copy vs. short copy is, of course, the topic of h...
It’s a given that we all make mistakes in our writing. It might be a typo or a misspelling. It might be a word doubled or left out when we were editing.Often we can catch those kinds of mistakes ourselves, but there’s another mistake that we’re less likely to catch when we do our own proofreading...
One of the basic rules in writing self-promotional marketing copy is this: Remember that it’s not about you. A few months ago I wrote about an agent who started sending postcards to my son after his listing expireds. Now we've gotten ten of them, and every one violates the basic rule...Every card...
Do you beat yourself up for hours or days when you lose a listing? Since we humans are our own worst critics, the first thing you probably do when you realize you didn’t get the listing is replay the whole presentation. Then you start beating yourself up, thinking “Why did I say that”? “Why didn’...
Have you ever read marketing advice from someone whose opinion you usually respect – but this time thought “Oh no. Why did she say THAT?”That happened to me when I read these words: “If you wrote a bad email message they’ll delete you and won’t remember you.”The topic in question was “How often s...
How many times have you seen this line or a variation of it?“Your home may be the most expensive purchase you’ll make in your lifetime.” It appears in dozens (Hundreds? Thousands?) of real estate websites across the country – perhaps in every country.Why?Do the folks writing that line think their...


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