The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2012
16
Comments
Sometimes my city-dwelling son gives me a bad time about all the things we don't have here in our small North Idaho town. For instance, we don't have: A good steak house, pizza place or fast food restaurant Grocery stores or mini-marts that stay open all night A mall - or anywhere to purchase clo...
09/20/2012
Two words commonly used by real estate professionals make me wonder if language doesn't add to the negative perception that so many have of this industry. Frankly, to me these words sound just a little bit … sleazy. Like the speaker is trying to put something over on someone. Like what they're...
09/20/2012
14
Comments
Scott brings up an important point in his tale of not being able to show a home his buyers wanted to see. Unprincipled agents pull dirty tricks to keep their listings to themselves - likely because they want to have both sides of every transaction. Since nobody gets paid until a listing sells, th...
09/19/2012
12
Comments
This is a first, and it's been driving me crazy today. This morning I had an inquiry about an agent bio from a new agent. I needed to get ready for a phone appointment, so didn't respond immediately. Later I went back to my email to answer her - and she's gone! Vanished. Disappeared. I though...
09/18/2012
Agents cannot stress this too strongly to their clients: Don't talk about your home buying or selling on Facebook! AND they should emphasize the fact that the buyers or sellers must instruct their children not to talk about it either. Savvy agents on the other side will be looking, trying to lear...
09/17/2012
43
Comments
We all compete for clients, but do we have to nasty about it? Today's email and group notices from LinkedIn got me thinking about the terminology some use in talking about building business. And I don't like it. One message today was "How to crush your competitors on social media in 30 days." I d...
09/16/2012
Yesterday afternoon my son and I went birthday shopping. My husband is the hardest person in the world to buy for, so we walked for miles in the stores trying to spot a good idea. Eventually we did, thank Goodness. Then we went grocery shopping and back to his house where I switched to my pickup ...
09/15/2012
Night before last my elderly neighbor came over, as usual, for a 5 o'clock coctail and conversation. He brought with him a copy of a FAX he had received - asking if I had ever seen anything like that before. Oh yes, I certainly had. It was a FAXED copy of a "Nigerian Scam" letter. He was amazed...
09/11/2012
Judith makes an important point here about early title searches. Back when I was an agent our title companies always provided listing packages and preliminary reports - but didn't run the full report until time to close. And oh the troubles they discovered! We had a parcel that had been improperl...
09/10/2012
According to a report I read this morning, the median time a house was on the market in July was 69 days. This compared to 98 days one year ago. Additionally, 1/3 of the homes sold in July were on the market for 30 days or less. That sounds very encouraging for home sellers, but is it true? As al...
09/10/2012
Rainmaker
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1,770,275
Marte Cliff
Your real estate writer