The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2014 

12 Comments
For the past couple of days nearly every time I leave a comment I get a message saying there was an error. So... should I write the comment over again? No. If I leave and then come back, the comment is already there. Is this an Active Rain glitch, or is it something to do with my satellite Intern...
03/20/2014

41 Comments
As a real estate copywriter I have clients and newsletter subscribers from across the U.S. and in several other countries. This January I got curious about where the majority of those agents live and work, so I made two copies of a U.S. map and colored an outline around all the states where the a...
03/19/2014

74 Comments
Does your real estate website answer the questions that buyers and sellers are asking in their minds? They wonder things like... Who are you?Some websites don't offer the agent's name - or their photo. Where are you?When prospects land on your page, do they know they're in the right place? Or do...
03/16/2014

7 Comments
This post and the comments that follow are a goldmine of information for agents as they fine-tune their listing presentations. And now, with a shortage of inventory in so many cities, the listing presentation is more important than ever. Here in Seattle we have shifted from Buyers’ Market to Sell...
03/16/2014

41 Comments
"What are the steps a new agent needs to take to get from having a brand new license to attending that first closing?" This is a question I found in my in-box earlier this week. The writer wanted to know if I had a book that outlined those steps, or if I knew anyone who did. I don't - on both cou...
03/14/2014

17 Comments
Just checked my email and found ... You've received a contact message from your Contact Form on the ActiveRain network. Message details: From: LRdhn358 Email: LRdhn358@gmail.com Phone: Reply_to: LRdhn358@gmail.com Subject: Potential Lead from ActiveRain 09l5 Michael Kors City Flat (was a link)0r1...
03/12/2014

17 Comments
Do you write your real estate marketing copy in Word before you add it to your blog, your website, or your MLS program? I usually do my writing in Word first, because there's less chance of it suddenly disappearing.(I think re-writing from scratch is a whole lot harder than writing anything the f...
03/10/2014

11 Comments
Today's email had a message from someone wanting me to go answer a questionnaire. It's someone I haven't purchased from, but who knows - someday I might. I read their messages now and then when the subject line is interesting. Normally I wouldn't feel one way or another about a request to answer ...
03/09/2014

9 Comments
Steve brings us some important information about home security and safety. I've lived most of my life where I usually forget to lock the doors at night, but my son keeps reminding me that the world is changing, and "bad guys" could find their way out into the woods. I know he's right... Take a fe...
03/09/2014

4 Comments
Living where I do, I seldom encounter people walking dogs, but this is important information to know if you live where you have to walk your dog on a leash - or where other people walk dogs. Thanks to Michelle for sharing.     YellowDogProject.com Logo   I cannot recall a day of my life that I di...
03/09/2014
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