repeat business: [VIDEO] What's Better, Past Clients or New Business?
- 08/05/15 12:30 AM
In this video from IXACT Contact partner and real estate coach Bruce Keith, we learn that 67% of real estate business comes from your past clients and your Sphere of Influence.
This statistic is both good news and bad news, while you want as much referral business as you can get, you also want new business! Watch the video to learn how Bruce suggests you gain more new business along with your referral and repeat clients.
Bruce Keith is a leading motivational speaker and trainer, specializing in real estate sales. He has been a top Coach, helping thousands of Salespeople for … (0 comments)
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repeat business: 2 Amazing Ways to Build Deep Bonds with Your Clients
- 06/21/12 01:06 AM
As a real estate sales professional, it’s extremely important to create deep bonds with your clients. In this article, we’ll discuss two simple but powerful ways to forge strong relationships and show you how your REALTOR® CRM can help facilitate this.
When you create strong bonds with clients and build long-lasting relationships, you’ll benefit from referrals, positive word of mouth, and repeat business.
The first way to create a deep bond with clients is to recognize their birthdays. It seems so simple, but its impact is larger than you may realize.
Less than 2% of all service businesses recognize birthdays. So when a … (3 comments)
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repeat business: Should I Be Using My Real Estate CRM More?
- 06/07/12 01:26 AM
Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We recommend you log into your real estate CRM once a day for at least ten minutes.
I don’t keep in touch with all of my past clients I often feel disorganized and miss important appointments and commitments I don’t know where most of my business actually … (2 comments)
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repeat business: The Amazing Impact of a Thank You Card in Real Estate
- 06/05/12 04:08 AM
It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales.
That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is effective because it isn’t a popular form of communication. How many “Thank You” cards do you receive each month in the mail?
The magic of a Thank You card is that just about everyone who receives it reads it. Many will keep the card for a … (8 comments)
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repeat business: What’s The Value of a Realtor?
- 05/29/12 12:11 AM
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
IXACT Contact’s Realtor CRM has been designed to help you build and nurture the relationships that you currently have so you can spend less time prospecting and looking … (2 comments)
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repeat business: Real Estate Contact Management 101: The Most Important Five Minutes of Your Day
- 05/08/12 12:50 AM
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral?
Of course, all these activities are important because they are directly related to building your business, income and future.
But there is another activity that some REALTORS® don’t take as seriously. That’s unfortunate because it is just as vital to building a solid business as all the others — perhaps even more.
Let us give you a clue. The activity is real estate contact management related.
It’s updating your … (0 comments)
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repeat business: Real Estate Marketing Idea: Schedule a Homeowner’s Check-Up with Past Clients
- 04/24/12 01:47 AM
I highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database.
And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business.
One way to arrange a visit with a past client is by conducting an annual Homeowner’s Check-Up. Conducting an annual Homeowner’s Check-Up is a great real estate marketing idea.
However, it’s not always easy to get a client to agree to one.
A Homeowner’s Check-Up involves meeting with clients to provide services and … (0 comments)
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repeat business: New Facebook Promotion! Download our FREE White Paper, “5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business”!
- 10/27/11 04:01 AM
For a limited time only, we’re giving away FREE copies of our insightful white paper, “5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business.”
To get your FREE copy, all you have to do is visit our Facebook page and click the Like button!
Liking us/ becoming an IXACT Contact fan on Facebook is a complete win-win situation for you.
By becoming an IXACT Contact Facebook fan, you’ll get access to our white paper AND insider product news, tips on relationship marketing, and valuable advice on effective contact management!
After reading our white paper, “5 Surefire Steps to Getting More Leads, … (0 comments)
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repeat business: Using Your Real Estate CRM to Get Referrals
- 10/25/11 03:36 AM
This is a great video by Real Estate Coach and Trainer, Joe Stumpf.
Take a look at this video and the advice Joe is giving and think about the role that your real estate CRM plays. Your real estate contact management system is key in helping you generate a steady stream of referrals over time.
Joe emphasizes that what you do after the transaction will determine how much value you’re getting from each relationship you have. A real estate CRM system is what’s going to assist you in nurturing your relationships once the transaction is complete, which in the long-term will lead to more referrals … (5 comments)
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repeat business: Avoid This Damaging Real Estate Sales Mistake
- 07/14/11 02:30 AM
In real estate sales, what is the number one reason that REALTORS® fail to generate as much business as they should from their past clients and referral sources?
Is it lack of follow-up? Not returning phone calls promptly? A poorly planned client appreciation night?
All these, of course, have a negative impact on your results. But the most common mistake agents make in referral and repeat marketing is, fortunately, the easiest to fix. What is it?
Not keeping your database current.
If you forget to add a new prospect, lead, referral source or client to your IXACT Contact database (or whatever real … (0 comments)
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repeat business: Putting Our Best Foot Forward
- 06/07/11 02:13 AM
"If you take action just for the sake of doing it, without expecting a reward, you will find that you enjoy every action that you do. Rewards will come but you will not be attached to the reward. You can even get more than what you would have imagined for yourself without expecting a reward. If we like what do, if we are always doing our best, then we are really enjoying life. Seek the pleasure in what you're doing, rather than in how it might benefit you."
- Don Miguel Ruiz, The Four Agreements
In The Four … (0 comments)
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repeat business: The SMART Way To Achieve Your Goals
- 05/27/11 02:16 AM
It's a proven fact. People who set goals do better in business - and in life - than people who don't.
Now you've probably come across dozens, if not hundreds of tips for setting and achieving goals. There are countless books on the subject, as well as seminars, tapes, CDs and other professional development programs. Some of these are very useful. Others are not.
But there is one very simple formula that has been proven to work in just about any goal setting situation. It's called the SMART formula, an acronym which stands for:
S - Specific
M - Measurable
… (4 comments)
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repeat business: An Easy Way To Get Client Testimonials
- 05/04/11 05:09 AM
Testimonials accomplish two important things in Referral & Repeat Marketing.
First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients.
Second, testimonials make all your marketing communications and presentations more believable. Let's face it. Clients expect you to be at least a little bit biased when talking about yourself. But they'll trust their fellow home buyers and sellers to tell it like it is.
However, many REALTORS® find it difficult to ask for a testimonial. "I don't want to make my client feel uncomfortable", many say.
So how do you ask for … (2 comments)
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repeat business: 8 Easy Ways To Make Your Customers Love You
- 04/28/11 07:49 AM
This is a re-blog of a post by Judith Aquino of American Express OPEN Forum. It's a great article that is highly applicable to REALTORS® and the real estate industry. It's also in perfect alignment with the IXACT Contact philosophy of relationship-building through adopting a contact management approach.
Everyone knows you can't have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it costs to … (13 comments)
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repeat business: Real Estate Contact Management Roundtable / Community
- 04/19/11 02:55 PM
As the Vice President of Sales and Marketing at IXACT Contact, I’m a strong believer in contact management and the business impact it has on a Realtor’s business. I use LinkedIn regularly and I’ve noticed there are hardly any groups for Realtors dedicated to effective contact management. So I took the matter into my own hands and created one. I’m writing this blog to ask my fellow ActiveRain friends to join the group because I know that as it grows, so will the benefits that this group will bring to our members.
We're hoping that this group will serve as … (0 comments)
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repeat business: Closing Gifts: The Best of the Best
- 04/14/11 04:56 AM
Many of you may have seen some of my blogs on ActiveRain. In fact, I’m quite active in this online community. I was reading through various blog posts and came across some great ideas for closing gifts. I thought I’d share some of the ones that particularly stood out in my mind:
Dawn A Fabiszak of Denver, Colorado supervised the construction of her client’s new home and documented the process along the way, creating a beautiful photo album. You can imagine how surprised and elated the client must have been when she received this unexpected gift! Tammy Lankford of Lake … (2 comments)
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repeat business: Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads
- 04/07/11 04:57 AM
1. Keep in touch with past clients through a combination of direct mail pieces, phone conversations, and face-to-face meetings or events. After you sell your client’s home or find their dream property, the buyer-REALTOR® relationship shouldn’t end. The average person knows 3-5 people who will move each and every year.
2. Have a contact management system so you know who to contact and when. A contact management system will also give you the means to create drip and mass emails (drip marketing) and letters and labels. With a good real estate software, keeping in touch becomes something you enjoy doing versus a chore that … (11 comments)
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repeat business: Scheduling a Visit with a Past Client
- 12/02/10 09:19 AM
You should personally visit your best past clients at least once a year. This is one of the many things you need to do to be sucessful in real estate sales and make clients loyal to you.
However, it can sometimes be awkward or even intimidating, to schedule such a visit. What do you say? What reason do you give? How do you get a client to agree to meet with you?
The best source of ideas is your IXACT Contact real estate CRM database.
Ideally, you’ve been filling out the information in your database with things like mortgage renewal dates, holidays observed, birthdays of family members, anniversaries, supported … (30 comments)
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repeat business: Step #1 - Building Detailed Contact Profiles
- 10/04/10 01:54 AM
In this post, I’m going to introduce you to a process that will make it easy for you to develop a loyal database which will lead to a continuous flow of referrals and repeat business.
The very first thing you need to do is to put in place an easy to use contact management system.
You’re probably wondering: what’s the difference between contact management, and a contact management system. Essentially, contact management is a process and an approach to doing business that develops stronger client relationships. A contact management system, on the other hand, is a software tool tha tenables and automates the process of contact management. You can do … (6 comments)
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In this video from IXACT Contact partner and real estate coach Bruce Keith, we learn that 67% of real estate business comes from your past clients and your Sphere of Influence.
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