expired listings: I double-dog dare ya!
- 03/28/08 05:58 AM
I got it again in the mail yesterday. The usual real estate postcard: “HEY, Look at me, here is my big mug, I just sold a house!” Whoopty doo! Another poor schlep plucking down her hard-earned money on a lame direct mail campaign. When will these people learn? Geo-targeting (direct mail to a specific geographic area for the uninitiated), is one of the LEAST effective direct mail methods. Yeah, I can just hear you yell at your computer: “But Borino, I sent some Just Solds out last month, and I got a listing. Ha! So what do you say … (6 comments)
expired listings: Edison, Colonel... Oh My!
- 03/19/08 05:33 AM
"Thomas Edison failed 1,000 times before he invented the light bulb.""Colonel Sanders offered his recipe to 1,000 restaurants before one finally took it." WOW. Perseverance, you think? Bull. God, I can't tell you how many times I've heard that 'inspirational' perseverance nonsense from all the ra-ra trainers, motivational snake oil salesmen, and pump-up coaches.... I'm just sick and tired of this sh... stuff. So what does that mean, exactly? That you have to stubbornly keep doing something and fail miserably 1,000 times before you finally reach success? NONSENSE! If something doesn't work, then STOP for crying out loud. Give it a fair … (4 comments)
I got it again in the mail yesterday. The usual real estate postcard:
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