email marketing for real estate: 5 Email Marketing Rules for Real Estate Agents
- 04/04/17 09:58 PM
Need more listings, but lack the time for cold-calling and knocking on doors? Now is the time to spruce up your real estate email marketing! Email marketing campaigns are a budget-friendly way to reach a large number of prospects. But to be truly effective, there are 5 basic rules that your campaign should follow! 1. Your lead database must be organized and up-to-date. If it isn’t, go no further until your database is scrubbed. Remove invalid email addresses that will skew your analytics. Sort your email addresses by client type. If your lead capture system isn’t collecting essential details, such as whether … (2 comments)
email marketing for real estate: 3 Smart Email Marketing Tips for Real Estate Agents
- 10/31/16 02:49 PM
An effective real estate email marketing campaign isn’t rocket science, but it does take good planning! Here are tips we’re sharing from Entrepreneur magazine, along with our own suggestions! Include images with descriptive tags. Make your message stand out from a crowded inbox! Include an interesting image with a descriptive tag. For example, a subject line like, “Did you see this beautiful home in Newbury?” with a corresponding photo tag “Newbury luxury home” is much more interesting than, “5-bedroom home in Newbury” without a photo. Tip: You are more likely to get a click through with an image, than … (3 comments)
email marketing for real estate: Avoid These 5 Real Estate Email Marketing Goofs !
- 06/05/16 03:59 PM
Email campaigns are a great way for real estate agents to stay top-of-mind with past clients and new prospects. But in order for an email campaign to be successful, the messages must be of value to the reader! Unfortunately, in the quest for better click-through rates or lead conversion, agents can fall into some bad habits. Here are 5 mistakes to avoid in your real estate email marketing! 1. Misleading subject lines. Snappy email subject lines can lead to higher click-through rates. But when the message doesn’t deliver what the subject line promises, the reader will resent it. Your subject line should create … (3 comments)
email marketing for real estate: Personalized Email Campaigns Bring Results!
- 11/23/15 03:52 PM
Realtor.org recently shared email campaign insights from VentureBeat, detailing how personalized emails make all the difference in open rates and click-throughs. We’re sharing the highlights with you here! According to a published study by VentureBeat, about 95% of surveyed email marketers said that open rates improve when emails are personalized to the recipient. What’s more, unsubscribe ratios are much smaller when personalized messages are involved. When professional email marketers were asked about their success with implementing personalized email messages, here’s how they responded: 4.5% of marketers experienced a 50% to 70% increase in open rates. 7% of marketers experienced a 30% to 40% increase in … (0 comments)
email marketing for real estate: Does Your Email Control Your Real Estate Workday?
- 09/21/15 10:03 AM
Real estate agents love email as a marketing tool - and for good reason! Email remains an effective way to reach prospects and clients, and stay top-of-mind. Outbound email campaigns can also help you convert leads into active clients! However, email can be a double-edged sword, commanding your attention when you should be focusing on income-producing activities. A study by CareerBuilder found email to be the #1 "productivity killer" in the office. Another study by Adobe found that professionals spend an average of 30 hours a week reading and responding to emails - sometimes spending as much as 6 hours per day on it! Do … (0 comments)
Need more listings, but lack the time for cold-calling and knocking on doors? Now is the time to spruce up your real estate email marketing! Email marketing campaigns are a budget-friendly way to reach a large number of prospects. But to be truly effective, there are 5 basic rules that your campaign should follow! 
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