web content tips for real estate agents: Do Click-Through Rates Affect Google Search Rank?
- 02/26/19 09:45 PM
When someone finds your real estate website in a Google search, and clicks on your site link, does it give your website an automatic SEO boost? The impact of click through rates (CTR) on search engine ranking has been debated for years. Here's why the debate rages on - and what Google has confirmed. Google has said repeatedly that click-through rates do not give websites any SEO benefit. Despite this, web developers once theorized that CTR mattered for SEO, and would employ people to click on their website links from within search engines. This practice was not effective for SEO. However, it … (1 comments)
web content tips for real estate agents: Google Prioritizes Mobile Experience in Site Rankings
- 12/30/16 03:27 AM
Google is changing the SEO game again, and this time it’s all about the mobile experience. The new mobile-first index being launched by Google requires your website to be more than merely “mobile-friendly.” Here’s a rundown of what’s happening, with tips from Entrepreneur magazine! In the past, Google acted like a desktop user when it indexed your website. Now Google will crawl your site as a mobile user. This means that if your website has a different display for a desktop visitor than it does a mobile visitor, it’s the mobile version that’s going to count most in your search engine rankings. … (2 comments)
web content tips for real estate agents: Mobile Content Tips for Real Estate Agents!
- 06/19/16 06:08 PM
As you may recall from our prior blog posts, smartphones have won the Internet. The majority of emails are read from a mobile device, and apps are becoming the primary way that consumers access web content. Creating web content for smartphone viewing may not be intuitive to real estate agents. Fortunately, you can become a mobile-content whiz by following a few rules! Here they are, from Entrepreneur magazine, and our own experience! Use short, direct headlines. On a smartphone, a long headline can take up the entire screen! Your headline should be a few short words with high impact – while using words … (1 comments)
When someone finds your real estate website in a Google search, and clicks on your site link, does it give your website an automatic SEO boost? The impact of click through rates (CTR) on search engine ranking has been debated for years. Here's why the debate rages on - and what Google has confirmed. 
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