real estate blogging: 7 Reasons Why You Need Custom Content in Your Real Estate Blog
- 11/27/18 05:46 AM
If you've been using a subscription service for your real estate blog content - or worse, a "free" content provider - you're hurting your brand. Here's why!
1. Authenticity counts. If your blog says the same thing as a number of other blogs, Google doesn't see it as "yours." This means no SEO value. Worse, Google could penalize your site for having duplicate content, and reduce your search ranking.
2. Your unique value proposition is non-existent in subscription content. How do you differentiate yourself from 1.5 million agents? Canned content with a one-size-fits-all approach does nothing to promote your brand, your niche, or your expertise.
3. … (6 comments)
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real estate blogging: 4 Inexpensive Ways to Show Clients You Care this Holiday Season!
- 12/12/13 03:03 AM
With all the holiday festivities swirling around us this time of year, you may be enjoying the slower pace of the real estate market this time of year can bring. Your clients are probably taking more time to focus on other things like holiday parties, shopping for gifts and enjoying time with family and friends. This means you’re probably doing the same!
Yet, it’s important to not let an opportunity to boost your client relationships fall to the wayside. This time of year is all about giving and taking the time to give your clients a little something special … (5 comments)
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real estate blogging: Boost Your Marketing & Business for 2014!
- 12/05/13 05:52 AM
As we approach the end of 2013, you may be brainstorming ways to boost your marketing and your business for the new year! If you’ve experienced a surge in your real estate business over the past year, you’ll want to note what worked for you and how you can continue to make those various aspects work in your favor. On the other hand, if things didn’t go quite as planned as you look back on your goals and how your business did overall, it’s time to change things up!
Creating a business plan is vital for your success in … (0 comments)
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real estate blogging: The Power of a Logo & 3 Signs You Might Need a New One!
- 08/22/13 05:04 AM
Have you ever been stopped in your tracks when passing by a stack of mail or a rack of business cards? Something catches your eye and makes you take a second look, you may even stop long enough to find out more. What is it that makes you take notice? A great logo.
Logos are a visual way to represent your company in a single glance and can give the mind a quick point of reference whenever that logo is seen. Having a fantastic logo for your real estate company shouldn’t be underrated, and is something for which each … (4 comments)
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real estate blogging: Who Sees Your Posts? Here are Facebook's Latest Guidelines!
- 08/08/13 07:27 AM
Wondering who sees your Facebook posts?
Recently, Facebook let us all in on a little secret about their mysterious algorithms for posting items in the news feed. Gone are the days of EdgeRank being a factor, in fact, one Facebook spokesperson noted that EdgeRank is a term that’s never used internally, but has been pushed by the media.
The algorithm that was EdgeRank was one of Facebook’s earliest ways to determine which news items showed up in user’s feeds. Now? It pretty much comes down to you.
As you know from using your own personal Facebook … (2 comments)
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real estate blogging: What NOT To Do on Social Media!
- 07/11/13 07:48 AM
As you know, social media is a major player in marketing and online branding, and has become a more powerful tool than any of us probably thought possible. Real Estate industry professionals have victoriously jumped on the bandwagon and, those who do it right, have been reaping the benefits.
The social media experts on our Real Estate Virtual Assistant team have successfully helped many in the industry take their online presence from conception and branding to daily interacting on Facebook, Twitter and other sites on their behalf, and our clients have been thrilled! They enjoy not having to … (8 comments)
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real estate blogging: Capture Your Online Audience by Creating Infographics for Free!
- 06/20/13 07:01 AM
We’ve all seen our fair share of infographics popping up all over our social media feeds and in our favorite blogs. They’re eye-catching, give you a quick synopsis of the information you want and are easy to share. And you may wonder how people create these fun graphics and how you can jump on board!
I recently ran across an article that showcased three free infographic tools that are simple to use. Did I mention they’re FREE? Take a look at this quick round up and each tools features.
1. Infogr.am
This free tool has six layouts … (25 comments)
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real estate blogging: 10 Tips for Great Customer Service!
- 06/13/13 07:05 AM
In our online culture today with trying to keep up with our social media, marketing, blogging and a myriad of other tasks, it can be easy to forget the key to our success: our clients.
As real estate agents, you’re constantly being pulled in a hundred different directions, most of which are important, and finding the time to devote to each specific client can be tough. Yet, great customer service is one of the tried and true keys of a successful business and should remain on the forefront of our minds.
So, what makes for great customer … (21 comments)
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real estate blogging: Top 10 Reasons to Hire A Real Estate Virtual Assistant!
- 05/30/13 12:30 AM
So, you’ve heard of Real Estate Virtual Assistants and how many agents are hiring these REVA’s on as an extension of their real estate team. But, you’re skeptical.
Is it really worth the additional cost when you can do it yourself or hand of daily tasks to someone in your own office? What kind of training do I have to give a Real Estate Virtual Assistant to make sure they correctly handle my marketing? How long does it take them to get my tasks done if they’re working with multiple agents?
And these are just the tip of … (4 comments)
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real estate blogging: The Power of Blogging- A Medium You Don't Want to Leave Behind!
- 05/02/13 02:43 AM
Social media. It’s all around us, everywhere we look and on the tip of of our tongues in conversations. We all understand the importance of it, but it can be hard to keep up with the latest and greatest app, or the ever changing rules on how to use it most effectively.
As Real Estate Virtual Assistants, our goal is to keep you up to date with what’s on the cutting edge, and are constantly making necessary adjustments for our clients that have given us the reigns on their Facebook and Twitter. They love that they don’t have … (3 comments)
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real estate blogging: Tough Day? 3 Ways to Stay Productive When Everything Falls Apart
- 04/25/13 03:17 AM
Have you ever had one of those days where things just keep going wrong? You planned to have a highly productive day filled with meetings, showing appointments, and a chance to market that new listing... but people cancel, you get side tracked and before you know it; your day is completely thrown off. It happens to us all, and probably more so than we’d like to admit.
But what if there was a way to stay productive when everything seems to fall apart? Planning is the key! Failure to plan is a plan for failure! Expect that there will … (0 comments)
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real estate blogging: Spring Clean Your LinkedIn Profile with These 5 Tips!
- 04/18/13 03:57 AM
As you know spring is a great time to freshen up and organize your home and office. While some of us are still waiting for spring weather to arrive, the cleaning bug has many of us sorting, revamping, prioritizing and checking “to do’s” off our list.
In our work as Real Estate Virtual Assistants, we understand the demands on those in the real estate industry and how finding the time to do everything needed on a given day can be overwhelming. That’s where we step in to help lighten your load and allow you to stay on tasks with … (3 comments)
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real estate blogging: 3 Tips to Avoid Burnout this Spring!
- 04/04/13 04:13 AM
We’re entering the busy spring season in the real estate industry and you may already be feeling the affects of increased activity! Whether you’re an agent, broker, stager or any other real estate professional, chances are you’re finding your days full of things to do!
It’s a great problem to have, but as one who’s leading a team or handling a company, you may feel the added pressure and wonder just how you’re going to make it through. Burn out is one of the biggest issues industry leaders and entrepreneurs face as the weight of all that needs to … (0 comments)
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real estate blogging: Words of Inspiration from Our Favorite Entrepreneurs!
- 03/07/13 03:11 AM
Now that we’ve entered into March, it’s a good time to check up on where you’re at with your goals for 2013. Sure, it’s only a few months in to the new year, but it’s important to do frequent check ups to help ensure you’re staying on track!
It could be that you feel overwhelmed by how much work you created for yourself. You may be wondering how you’re already behind and think there’s nothing you can do other than alter your goals. But, before you lose sight of why you made those goals in the first place, … (3 comments)
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real estate blogging: Social Media Checkup: Coasting or Cutting Edge?
- 02/28/13 12:14 AM
Now that we’ve all been on the social media bandwagon for the last few years, we thought it would be a great time for a check-up! It can be easy, once you get a handle on something, to merely coast through the process. However, social media (especially!) needs to be fresh and on the cutting edge of what’s happening! No coasting allowed!
So, how can you look at your social media from an objective perspective to see if you’re coasting or cutting edge? Here are a few quick points that you’ll want to take a few minutes to run … (0 comments)
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real estate blogging: Prevent Stress with These 3 Tips!
- 02/07/13 02:36 AM
The real estate industry can be tough. If you’re not dealing with high maintenance clients, you’re running to the next showing or listing appointment. And when you’ve returned all the emails, calls and texts for the day, you’re sitting down to tend to your social media, website and other office tasks. Weekends are never “free” and your days go far beyond the typical 9 to 5.
In fact, you’re far more than an agent or broker. You wear a number of hats including:
- Blogger
- Stager
- Social Media Guru
- Marketing Executive
- Office Manager
… (4 comments)
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real estate blogging: Track the Effectiveness of Your Social Media in Real-Time!
- 01/29/13 04:20 AM
Have you ever wondered if you social media is really working? Sure, you may get a few comments or “likes” from time to time, but is spending time on social media being effective in driving new traffic to your website?
Well, thanks to Real-Time Google Analytics, you can view activity on a new tweet, Facebook post or blog post as it’s happening!
Here’s the deal:
Real-Time lets you see activity as it happens on your site with continuously updating reports! You can see how many people are on your site, their locations, what pages they’re viewing on … (2 comments)
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real estate blogging: 4 Lessons We Can Learn from the Super Bowl!
- 01/24/13 02:21 AM
Excitement is building as we get closer to Sunday, February 3rd. Whether you’re a football fan or not, the Super Bowl is a great reason to get together with friends and family, eat wings and pizza and see the best commercials of the year!
I keep seeing advertisements for the big game, and even the grocery store is boasting a Super Bowl section with all the junk food and drinks you need to create the perfect party.
And, as I got to thinking about this much anticipated game, I started to think about some of the life … (3 comments)
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real estate blogging: 4 SEO Myths You'll Want to Be Aware of for 2013!
- 01/17/13 03:02 AM
When it comes to SEO, it seems there’s always a little confusion. You hear rumors of what works, what doesn’t and how you can master the art of SEO to see your name in lights... or at least on page one of a search engine!
Recently, we came across an article, 17 SEO Myths You Should Leave Behind in 2013, from our friends at Hubspot. Rebecca Churt, SEO Marketing Manager at Hubspot knows her stuff and we thought these myths are ones we should all be aware of as we look at improving our SEO for the new year.
… (3 comments)
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real estate blogging: Reaching Beyond Your Business and Into Your Community in 2013!
- 01/11/13 02:25 AM
It’s not everyday you come across a company doing great things in their community and for a great cause. You may know of a few people who volunteer their time or a company who gives an end of the year donation to a local cause, which are all fantastic things, but what if a company really lived by a motto of giving back?
Recently, Ron in our office, came across a website of a real estate company who was going above and beyond... not only for their clients but also for their community! Pink Realty is committed to donating … (1 comments)
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If you've been using a subscription service for your real estate blog content - or worse, a "free" content provider - you're hurting your brand. Here's why!
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