design: Microsoft Publisher's Days Are Numbered
- 03/01/24 09:33 AM
Microsoft Publisher's Days Are Numbered 975 to be exact. Last week, Microsoft announced they would no longer be supporting Microsoft Publisher as of October, 2026. Here's their official statement: "In October 2026, Microsoft Publisher will reach its end of life. After that time, it will no longer be included in Microsoft 365 and existing on-premises suites will no longer be supported. Until then, support for Publisher will continue and users can expect the same experience as today." Our designers at The Lones Group have known for a while this is coming. The writing has been on the wall. While other … (8 comments)
design: Niche Marketing Done Right!
- 04/01/22 01:09 PM
Niche Marketing Done Right! It's Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them have done their job, creating a visual connection for a specific client base. Property Niche Experts Rhonda Bleck has a passion for mid-century modern homes, so we took that passion and ran with it when creating her brand!
Susan Shorett … (12 comments)
design: How Do YOU Spell Relief? B-R-A-N-D
- 06/03/21 05:25 PM
How Do YOU Spell Relief? B-R-A-N-D I hope some of you have enough "experience" to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled "relief" and it was spelled R-O-L-A-I-D-S. In real estate, we have different kinds of heartburn: Heartburn when a past client works with another agent Heartburn when we lose a listing to someone with different or more-polished tools Heartburn when a friend, neighbor, or family member calls another agent to list their house Heartburn when a potential buyer you have been trying to work with for six months decides … (11 comments)
design: What's the Big Deal About Branding?
- 12/04/20 05:37 PM
What's the Big Deal About Branding? There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes. However, there seems to be confusion about what your brand really is. Some think it is solely about the client experience – the feeling the client gets once the transaction is closed, the service you provide, etc. In my opinion, that works great for past and current clients, but what about those potential clients who … (13 comments)
design: Time and Money
- 03/29/19 12:19 PM
Time and Money Forgive me, I am feeling a little spicy today so this article is a little more blunt and to the point than usual! I have talked with a lot of stressed out agents this week who are doing too much themselves and not taking advantage of opportunities to leverage their time. If that sounds like you, this article is dedicated to you and your business! AGENT: "Denise, can you help me make more money?" MY RESPONSE: "Yes! But the first step is to help you make more time. You need that time to provide amazing service and … (10 comments)
design: Lessons from Rudolph: A Top Marketing & Branding Guru
- 12/18/15 01:10 AM
Lessons from Rudolph: A Top Marketing & Branding Guru Today I'd like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I'd like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and delivering consistent results. He is a leader, an innovator, and an example for us all. Who is he? His name is Rudolph. Perhaps you've heard of him. In fact, I'm willing to bet you have. You … (0 comments)
design: The Lead Generation Triangle
- 10/14/14 05:42 AM
The Lead Generation Triangle Whenever agents ask me what the best kind of lead generation method is I have to answer with the same two words every time, "It depends." Great lead generation depends on so many factors and it has to match your personality, your skill level and your interest level. If you have no interest in sitting at open houses then you should not be doing that for your lead generation method. You won't be able to sustain them and your energy at the open house will be low. Buyers that come through the open house will … (2 comments)
design: Your Niche Marketing Road Map
- 10/03/14 04:13 AM
Your Niche Marketing Road Map If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week's article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing! If you are thinking that the idea of a niche market could be a good fit for you, we recommend you follow these four steps. Look at Your Resources Your resources are your area in terms of geography and people and your experience. For example, say you live in our area - … (33 comments)
design: Results vs. Action
- 07/18/14 09:57 AM
Results vs. Action This week I had a few clients who were feeling down about some things that had transpired in their business lately: Transactions that fell through at the last minute, past clients who didn't refer business, and the inconsistent nature of this business in terms of income were all weighing heavily on them. In fact, not only was this weighing heavily on their outlook, but worry and anxiety were causing their confidence to take a nosedive. As salespeople, confidence is paramount to their interactions with others. When a salesperson loses their mojo, it can cause them to … (2 comments)
design: Why not Be Unique, Authentic and MEMORABLE!
- 04/18/14 02:37 AM
Why not Be Unique, Authentic and MEMORABLE! Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made. I am not talking about buying a $29 logo online from someone in a foreign country reselling that same logo hundreds of times over. I am talking about having a branding design expert create a cohesive brand identity that visually tells the story of who you are and highlights your area of specialty … (25 comments)
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.
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