design: Time and Money - 03/29/19 12:19 PM

Time and Money
Forgive me, I am feeling a little spicy today so this article is a little more blunt and to the point than usual! I have talked with a lot of stressed out agents this week who are doing too much themselves and not taking advantage of opportunities to leverage their time. If that sounds like you, this article is dedicated to you and your business!
AGENT: "Denise, can you help me make more money?"
MY RESPONSE: "Yes! But the first step is to help you make more time.¬†You need that time to provide amazing service and … (10 comments)

design: Lessons from Rudolph: A Top Marketing & Branding Guru - 12/18/15 01:10 AM

Lessons from Rudolph: A Top Marketing & Branding Guru
Today I'd like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I'd like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and delivering consistent results. He is a leader, an innovator, and an example for us all.
Who is he? His name is Rudolph. Perhaps you've heard of him. In fact, I'm willing to bet you have. You … (0 comments)

design: The Lead Generation Triangle - 10/14/14 05:42 AM

The Lead Generation Triangle
Whenever agents ask me what the best kind of lead generation method is I have to answer with the same two words every time, "It depends."
Great lead generation depends on so many factors and it has to match your personality, your skill level and your interest level. If you have no interest in sitting at open houses then you should not be doing that for your lead generation method. You won't be able to sustain them and your energy at the open house will be low. Buyers that come through the open house will … (2 comments)

design: Your Niche Marketing Road Map - 10/03/14 04:13 AM

Your Niche Marketing Road Map
If you enjoyed my Zebra Report last week on targeting a niche market, you are going to love this week's article on taking the steps to actually hone in on a niche market and determine a marketing plan to get your phone ringing!
If you are thinking that the idea of a niche market could be a good fit for you, we recommend you follow these four steps.
Look at Your Resources
Your resources are your area in terms of geography and people and your experience. For example, say you live in our area - … (33 comments)

design: Results vs. Action - 07/18/14 09:57 AM

Results vs. Action
This week I had a few clients who were feeling down about some things that had transpired in their business lately: Transactions that fell through at the last minute, past clients who didn't refer business, and the inconsistent nature of this business in terms of income were all weighing heavily on them.
In fact, not only was this weighing heavily on their outlook, but worry and anxiety were causing their confidence to take a nosedive. As salespeople, confidence is paramount to their interactions with others. When a salesperson loses their mojo, it can cause them to … (2 comments)

design: Why not Be Unique, Authentic and MEMORABLE! - 04/18/14 02:37 AM

Why not Be Unique, Authentic and MEMORABLE!
Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made.
I am not talking about buying a $29 logo online from someone in a foreign country reselling that same logo hundreds of times over. I am talking about having a branding design expert create a cohesive brand identity that visually tells the story of who you are and highlights your area of specialty … (25 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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