real estate: Throw Open the Doors!
- 05/17/11 10:18 AM
THROW OPEN THE DOORS! Think open houses aren’t effective in today’s tech-driven society? Think again!
Open houses – if done strategically – can generate more business than you would ever imagine.
Open houses have been around for a very long time. Twenty or thirty years ago, they were one of the only ways to get buyers into a home without an appointment. They were much more effective than printed ads because buyers had a chance to really look around and get a feel for the home. They were certainly the best way to do some low-cost marketing! Buyers simply showed up at as … (5 comments)
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real estate: Does Your Business Deserve Some Attention?
- 04/05/11 09:46 AM
DOES YOUR BUSINESS DESERVE SOME ATTENTION?
Like a garden, your business will flourish only if you seed, feed, and water it. And we believe the best way to do that is to step away from your business for a couple of days to really focus on where you’ve been … and where you want to go.
We also believe your business deserves a commitment to nourish it. Today is the day to commit to spending two days with us to revitalize your business!
We want to see you at our next Safari event. What is Safari? Simply put, it’s a … (0 comments)
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real estate: Ask Denise!
- 11/23/10 10:25 AM
… (0 comments)
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real estate: This Week’s Featured Product: Powerful Listing Presentation Techniques
- 11/23/10 09:46 AM
FEATURED PRODUCT: POWERFUL LISTING PRESENTATION TECHNIQUES
We’ve lowered our prices on several of our downloadable audio products! Many now just $19!
This week’s featured product: Powerful Listing Presentation Techniques
Most real estate agents don’t have well-prepared listing presentations. This is the most important tool to master in a world with more agents than ever competing for the business. Agents who get the business do come prepared with knowledge of the market, a proper introduction of who they are, and an awareness of what the client wants and needs and how they can meet those needs.
Don’t wait for the client … (0 comments)
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real estate: The 7 Deadly Sins of Branding ... And How to Avoid Them!
- 08/13/10 05:56 AM
THE 7 DEADLY SINS OF BRANDING ... AND HOW TO AVOID THEM!
When it hits your eye, you can’t help but groan.
Or perhaps it’s so unremarkable that it doesn’t register with you at all.
Those are the effects of bad branding.
Rarely do you see an agent whose branding is so unique—so different—that it stands out above the rest. That memorable brand clearly articulates who the agent is, what the agent specializes in, and the level at which they do it. And it motivates you, as a consumer, to want to work with that agent.
Branding is the one area of … (0 comments)
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real estate: The "Over/Under" Principle
- 07/30/10 07:02 AM
THE "OVER/UNDER" PRINCIPLE
As a small business owner, you are the boss. You run the show. You’re in charge of marketing, promotion, operations, and service. Perhaps you’re a master of all of these.
Yet, one of the biggest mistakes I see in small business owners – and, yes, that includes you as a real estate agent – is something very basic, and deadly to your business.
Not doing what you say you’ll do.
You’ve all no doubt heard this piece of great advice: If you really want to impress someone, “under” promise and “over” deliver.
Simply put,under-promising and over-delivering places … (3 comments)
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real estate: From ACTION to TRANSACTION with Denise Lones
- 07/27/10 11:28 AM
FROM ACTION TO TRANSACTION WITH DENISE LONES
Have you lost sight of your plan? Did you ever have a plan? Do you need help developing a plan?
If you’re ready to take actions that will move you to transactions, please join us for a FREE call on Thursday, July 29th at 1:00 PM Pacific Daylight Time, when Denise Lones will offer lots of great free advice to get your business in gear.
We’ll take your questions, offer advice, and get you on (or back on) track.
Because we need to be sure to reserve enough lines for our callers, please call … (0 comments)
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real estate: The Power of One
- 07/13/10 06:34 AM
Part of my company’s mission statement includes being the source for real estate success.
So it’s no surprise that I hear from agents every day who want to improve their business.
As I listen to them, I notice a common theme. They are overwhelmed with ideas for change. Many of them have lists of dozens of things they want to tackle…but they don’t know where to start.
Not surprisingly, these agents often end up feeling overwhelmed, and doing absolutely nothing. Interestingly, I have observed that the most dramatic changes come when an agent chooses to make onetiny but powerful change that … (2 comments)
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real estate: Win More Clients with Great Buyer Presentations
- 06/18/10 05:29 AM
Real estate agents spend a lot of time and effort creating listing presentations. However, these very same agents often overlook an equally important tool that deserves just as much attention: the buyer presentation.
I’ve actually had agents say to me, “Denise, I’m just going to meet with the buyer, discover what they want, find it for them, show it to them, write it up for them, and sell it to them. There’s nothing to “present” to them. Why do I even need a buyer presentation?”
The best answer to that question can be found with the simple observation that many buyers … (37 comments)
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real estate: The Best Way To Keep In Touch With Your Past Clients
- 06/11/10 06:08 AM
I love technology. I really do. I love the way it has simplified my life and my business. There’s no doubt we’re lucky to live in a time when technology has played a dominant role in our lives.
But many agents seem to be so caught up in technology that they have forgotten some ideas from the good old days—ideas that still work brilliantly. Most agents don’t think they need to do these things anymore, but they’re absolutely wrong!
For example, let’s talk about that ancient device that allows you to talk to somebody even if you’re not in the same … (2 comments)
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real estate: The Future Looks Bright!
- 06/04/10 05:39 AM
The time has come. We have definitely turned the corner. To those naysayers who insist we haven’t, all I can say is that you have to look a little deeper at the market.
It’s been a rough couple of years. After the crash of 2008, we have all been waiting for a recovery that, at times, has seemed doubtful to many of us.
But now there is a light on the horizon. Slowly and surely, we are seeing indicators that the real estate market is experiencing new life, as many areas are brightening up with positive sales forecasts.
True, the vibrancy … (1 comments)
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real estate: Is Technology Driving You Forward or Holding You Back?
- 05/28/10 04:59 AM
For any business owner, technology is a powerful tool. When used to its full potential, it helps you save time, make money, and can make the previously impossible a possibility.
On the flipside, technology is equally as powerful in its ability to slow you down. It can cost you money. It can create huge challenges in your business—if you don’t know how to use it.
For most agents I work with, the biggest challenge is learning how to use technology wisely. For example, I’ll often meet an agent in class who says, “Denise, I need a system to organize my client … (3 comments)
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real estate: Six Ways to Destroy Your Real Estate Business
- 05/03/10 05:55 AM
SIX WAYS TO DESTROY YOUR REAL ESTATE BUSINESS
Over the last twelve months, I’ve had the opportunity to see first-hand how some real estate businesses have fallen into a death spiral. And yet in the same difficult market, I’ve seen other businesses soar.
What makes the difference? What are the most common things that real estate agents do to destroy their businesses?
1. Work in the moment.
While that sounds very enlightened, it’s a recipe for disaster. Working in the moment happens when an agent is working reactively—handling the crises of each day as they come along. If this describes … (41 comments)
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real estate: HOW TO GET REFERRALS – NEVER ASK FOR THEM!
- 11/06/08 07:11 AM
HOW TO GET REFERRALS – NEVER ASK FOR THEM!
Many real estate trainers, speakers, and ‘gurus’ preach the same gospel : “If you want referrals, you better ask for them.”
I say just the opposite.
All the gurus that tell you to ask for referrals after every sale are missing one big point. Think about it. How do your potential buyers, sellers and past clients FEEL when you ask for a referral?
It’s an uncomfortable moment. They know you want something from them and it tarnishes the trust you’ve built together. Instead of a confidant, you become a typical salesperson. And … (16 comments)
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real estate: FOLLOW-UP AND FOLLOW-THROUGH…WHEN THEY LEAST EXPECT IT!
- 11/06/08 07:04 AM
FOLLOW-UP AND FOLLOW-THROUGH…WHEN THEY LEAST EXPECT IT!
Almost five years ago I first met her. Her name was Jill. (No, this isn’t a cheap romance novel. Stick with me here.) Jill is a happy, bubbly lady who works at the cosmetics counter at Nordstrom’s—selling a very expensive line of cosmetics.
I was shocked to find out that a simple little jar of cream for your face could cost $200. With excitement and a deep concern for what I was looking for, Jill patiently explained to me what each bottle does and how it works.
Before I knew it, I was … (5 comments)
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real estate: A SHOCKING PHONE CALL—DON’T LET THIS HAPPEN TO YOU!
- 11/06/08 06:58 AM
A SHOCKING PHONE CALL—DON’T LET THIS HAPPEN TO YOU!
You know something is very wrong with our industry when a top producing agent—and I’m talking a major player here—calls to inform me that she’s going to be getting out of the market.
Background: She’s been in the business twenty years. She’s consistently made a quarter of a million commission dollars for the past ten years. She is well-respected in her community and in the industry.
But now her attitude is so out of alignment that she wants to throw in the towel. I could have believed it from almost anyone … (3 comments)
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real estate: WIDE-ANGLE LENSES ARE OUT… ‘ZOOM’ IS IN!
- 10/30/08 09:20 AM
WIDE-ANGLE LENSES ARE OUT… ‘ZOOM’ IS IN!
I was speaking at a marketing conference last weekend in Costa Mesa, CA and I was struck by how many business owners were unable to tell me exactly what it is they do.
Many of these people have wonderful business ideas but are having problems bringing them to market.
Why?
They are too “wide angle.” They’re trying to solve everybody’s problems and be everything to everyone. It’s like they’re afraid of losing business by leaving somebody out so they try to appeal to the widest demographic possible.
In marketing—whether you’re selling real estate or … (0 comments)
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real estate: BE THE CALM VOICE OF REASON DURING A CRISIS
- 10/30/08 09:15 AM
BE THE CALM VOICE OF REASON DURING A CRISIS
Real estate agents have a hard time talking to their clients about negative events in the media such as natural disasters like the one we recently witnessed. The past couple of weeks, there has been a media frenzy…and rightfully so. Lives have been devastated and we all mourn the losses of the survivors of Hurricane Katrina.
You can’t sit in your living room without being emotionally affected by the raw power of the images of suffering on your television. New Orleans’ loss is our loss, and our thoughts and prayers are with … (0 comments)
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real estate: “WIN-WIN NEGOTIATION -- IS IT STILL EFFECTIVE?”
- 10/23/08 08:23 AM
“WIN-WIN NEGOTIATION -- IS IT STILL EFFECTIVE?”
In a world of push-and-shove real estate transactions, is it a wonder that the term “win-win” negotiations is getting rusty? Lately, I’ve been hearing a lot of “me-me-me.”
Well, I have a newsflash for you: Effective negotiation is always “win-win.”
Your clients always win when you help them get what they want. The question is “How do I go about negotiating the correct way so that all parties win?” Is there such a thing, well of course there is. It isn’t win-win negotiating if someone gets gouged!
For example, let’s say you have … (1 comments)
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real estate: TECHNOLOGY—FRIEND OR FOE?
- 10/23/08 08:19 AM
TECHNOLOGY—FRIEND OR FOE?
Have you ever wondered why some real estate agents who have never embraced technology are out there dominating their marketplaces? Meanwhile, you have every “gidget and gadget” out there, but you’re still not selling as much as they are.
Have all these gadgets really helped you to make more money? The answer depends on how you use them. For example, do you really think your client cares if you have a Palm Pilot? Or a fancy laptop? Actually, most sellers will tell you that they don’t prefer a listing presentation done on a laptop.
Are your gadgets … (0 comments)
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THROW OPEN THE DOORS! Think open houses aren’t effective in today’s tech-driven society? Think again!
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