specializing: Niche Marketing Done Right! - 04/01/22 01:09 PM

Niche Marketing Done Right! It's Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them have done their job, creating a visual connection for a specific client base.
Property Niche Experts
Rhonda Bleck has a passion for mid-century modern homes, so we took that passion and ran with it when creating her brand!
 
Susan Shorett … (12 comments)

specializing: Claiming a Niche Market without Alienating Your Clients - 03/18/22 09:22 AM

Claiming a Niche Market without Alienating Your Clients It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and potential clients from a wide area. The agent is relying on that database for future business and when the opportunity to specialize in a niche market arises, agents are very reluctant to focus on that as they … (7 comments)

specializing: How to Become a Niche Marketing Expert - 03/15/22 12:17 PM

How to Become a Niche Marketing Expert Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there's a lot packed into those three steps.
First, why should you niche? To help answer that question, we can take a look at some examples outside of real estate. Doctors niche all the time—we have neurologists, podiatrists, endocrinologists, and even surgeons that specialist in a particular surgery technique. These … (6 comments)

specializing: Don't Be Afraid to Niche - It Won't Limit Your Real Estate Business! - 10/29/21 11:21 AM

Don't Be Afraid to Niche - It Won't Limit Your Real Estate Business!
There comes a time in many agents' careers when they get tired, burned out, and know they can't continue in the business the way they have.
Maybe they are selling across too large of an area that has awful traffic and they are spending more and more time on the road and less time in the houses they are trying to show.
Maybe they are working with clients who don't take advice and are too much work (such as buyers who won't be realistic in their … (7 comments)

specializing: What's Your Niche Market - 05/19/20 02:27 PM

What's Your Niche Market
Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization.
The perfect example of a niche market in real estate is waterfront property. I happen to live on a lake and I have learned a thing or two about lake front living that I had no idea about before I became a lakefront property owner. I've now been here for over 14 years and in that entire time period I would say I have probably received maybe … (17 comments)

specializing: What Have You Mastered Lately? - 03/13/15 03:15 AM

What Have You Mastered Lately?
Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. It also is a profession that attracts independent souls who want freedom and flexibility in their work life. The real estate agents that seem to do the best are the ones that have mastered an area in their business.
The key to success in anything is to develop … (0 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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