proofreading marketing copy: Sloppy Copy - It will get you every time
- 04/23/19 11:11 AM
Never Hit “Send” Without ProofreadingOne day my mail brought a promotion for an exclusive training class for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business.
The whole message was “formulatic.”
It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t for everyone – you have to qualify.” It promised to turn the reader into a money-making copywriter. There was just one problem.
The letter itself was sloppy copy. In the first paragraph, the writer says … (45 comments)
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proofreading marketing copy: This Marketing is Just a Little Bit Confused
- 02/26/13 03:59 PM
Just a little bit confused...
Quite often when reviewing agent bios I come across a few lines that tell me the writer got "just a little bit confused."
The bio might start out in 3rd person - talking about the agent. Or it might begin in first person - with the agent talking directly to his or her web visitor.
But somewhere along the way, the writer forgets who they are, and they switch voices.
It goes something like this: "Sally Sue has been living in Seattle her entire life, and I'll be glad to share my knowledge of the … (32 comments)
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proofreading marketing copy: Proofread for this silly error in your real estate marketing materials
- 11/24/12 06:34 AM
OK, so I'm being picky again.
Several times lately I've seen a silly error in blog posts and emails. It's one that makes the writer look like perhaps he or she lost the train of thought, or maybe did a re-write and forgot to remove something.
What is it? I call it "Too much also."
It goes something like this: "And, in addition, we also offer..."
Other times, you see it at both ends of a sentence. They start out with "also" and end with "too."
If I wrote about my day in this manner, I might say "I'm finishing up … (18 comments)
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Never Hit “Send” Without ProofreadingOne day my mail brought a promotion for an exclusive training class for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business.
;)
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;)
