real estate bio: You aren’t a clone. Do your prospects know?
- 05/14/22 01:16 PM
Do prospects who have never met you know that you are a unique individual – with perhaps the exact skills needed to help them with a real estate transaction? If you sent a prospecting letter or they just happened on your website when searching for an agent in your community, all they have to judge you by is the content on your site. Depending upon the pages you’ve added, they might get an idea of your niche or of where you work. If you have a blog attached to your website, they may get a little more insight from reading your … (12 comments)
What's the difference between a real estate bio and a resume'? In my opinion, along with what it looks like and what it includes, it's the recipient, and what that recipient is looking for. A Human Resources person and a potential real estate client are both looking for someone to hire, but they're looking at you from different angles. The HR person will hire you and send you off to do a job. The real estate client is entering into what really is a personal relationship - at least for a short time. A Human Resources professional … (80 comments)
Do prospects who have never met you know that you are a unique individual – with perhaps the exact skills needed to help them with a real estate transaction? 
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