real estate profile: Is your agent bio bringing you clients?
- 04/29/23 02:53 PM
Is your agent bio working for you, or is it just sitting there, doing nothing? In today’s market, with fewer homes for sale and fewer buyers who can qualify at today’s higher mortgage interest rates, agents who want to thrive in 2023 need to use every marketing tool at their disposal. Your agent bio is one of those tools – and it’s an important one. Prospects do care about who you are and what you know.Research shows that the 3rd most-read page on a service provider’s website is the about page. In other words, people do care about who they choose … (9 comments)
real estate profile: Should an agent bio/profile be all business?
- 12/03/22 02:07 PM
What do you think? I think not. I think that should be left for a resume'. My belief is that people today want to know more than your sales statistics, your designations, your years in business, etc. And while it is important to reveal your niche, and whether you specialize in a specific area or in exclusively helping either buyers or sellers, I think they want to know even more than that. Before they decide to do business with you, they want to know who you are as a person. They might also want to know if they have anything in common with you. A … (13 comments)
real estate profile: Your real estate agent bio - things to consider
- 01/23/19 09:54 AM
Hopefully you do have a real estate agent bio, and hopefully you do have it posted on your own website, on your brokerage website, on Realtor.com, here on Active Rain, and on any and all the other real estate or social media sites you use. This post started out to be a reminder that it might be time to update that bio, and I’ll still get to that. Meanwhile, something prompted me to do a search on Realtor.com for agents in my own home town. I’m assuming you have to pay extra to be listed there, because at last count I heard there were 115 … (2 comments)
real estate profile: Why a Resume’ Doesn’t Replace an Agent Bio
- 08/31/18 12:17 PM
You’ve read plenty of resume’s. They all outline a person’s education, work history, and skills. Employers use them to try to find the most qualified candidates for a specific position. Since the home buyers and home sellers who choose you are also technically employers, shouldn’t your resume’ be enough to convince them that you’re the real estate agent they need? No, because the relationship between a real estate professional and his or her clients is more personal. When a corporate employer chooses a new employee, that employee may never work directly with the employer. And the employer certainly won’t be sharing the personal and … (25 comments)
Is your agent bio working for you, or is it just sitting there, doing nothing? 
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