real estate agent bios: Is Your Personal Real Estate Agent Bio Worth the Money?
- 08/09/11 11:59 AM
You already know that the cost of building and running a real estate business doesn't end with paying for your schooling, your license, and your various association fees. You also have to spend money promoting your services. But what’s the best way to spend that promotion money? Should you spring for ads in a homes magazine? Should you run weekly ads in the newspaper or on the radio or TV? Should you buy pens, notepads, and calendars imprinted with your name and hand them out? Should you sponsor a sports team at the local high school? You know … (4 comments)
real estate agent bios: Why You Should "Get Personal" With Blog Posts and Agent Bios
- 06/22/11 10:07 AM
Today’s Daily Drop brought a thoughtful post by Donna Harris about blogging. She related how her personal blog posts bring her just as much (or more) business as her real estate posts. Donna contends that people want to know who you are – and I couldn’t agree more. That’s why, when I write agent bios, I encourage my real estate clients to let me share something about their personal lives. Many are concerned about security, and I understand that. There’s no way that I’d post a picture of my beautiful little grand-daughter and give out information that would … (7 comments)
"Thanks, Active Rain! I received a phone call from a buyer family in Rekjavik, Iceland two days ago. They wanted to find a new home in Fairfield County. They are arriving tonight, have three days to look, and would like me to help them! Where did they run into me? On Active Rain, of course! They said that in their roamings in Connecticut Real Estate online, there I was on the top of the page, with a big picture and all! They knew my name was Scandinavian, … (2 comments)
real estate agent bios: Why Am I Unable to Write My Own Bio?
- 02/10/11 11:09 AM
One of the tasks I love as a copywriter is writing agent bios. But some agents feel really uncomfortable about needing someone to do it for them. Here's a letter I received last week - and it's typical of many agents who are actually very good writers. Dear Marte, I’m feeling frustrated and embarrassed because I need to ask you to write my bio. I can write perfectly well. I write good descriptions of my listings, of my neighborhoods, and of businesses in my community. People enjoy my blog posts. But when it comes to writing my bio, I … (14 comments)
real estate agent bios: Prospects aren't Human Rescources Professionals, so...
- 01/30/11 07:52 PM
Prospects aren't human resources professionals, so why should they be treated as if they were? I spent a little time today looking at real estate websites, and agent bios. I know I'm just a little bit fanatic about them, because I think they play an important role in helping prospects choose between agents. What I noticed today were quite a few bios that looked more like resume's - They listed education and experience, but didn't let the readers know the answer to that most important question: "So what?" Human resources professionals are trained to know what education and experience means … (7 comments)
real estate agent bios: Why No Bios and Profiles?
- 01/25/11 10:25 AM
In her blog post about how out of state buyers choose an agent, Kelle Sparta mentions the fact that so many agents fail to fill out their profiles or enter bios, even when it's free to do so. These agents are turning their backs on opportunity. Like Kelle, if I were going into an area and wanted an agent, that's one of the first things I'd look at. Then I'd look at their blogs to see if I could get an even better idea of their personality and outlook on life. Agents without profiles and bios are effectively shutting the … (2 comments)
real estate agent bios: Does Your Agent Bio Help You Attract Clients?
- 01/13/11 05:22 PM
Which school of thought do you belong to when it comes to bios? The one that says it should be purely professional / statistical - or the one that says it should give your website visitors a glimpse of who you are? I know some other copywriters disagree with me, but I'm on the side that says it should be a bit more personal. I see the bio as your opportunity to let people find some way to see that you are "like" them - so they'll have a subconscious reason to like and trust you. One of the first things … (7 comments)
real estate agent bios: What is the Purpose of Your "About Me" Page?
- 09/19/10 09:02 AM
Why do prospects visit your "About me" page? I think it's to learn about you. I'm sure many will disagree, but I believe this is the place where people go to learn a little more about a person they think they might want do business with. Do they want to know how many designations you have or how many homes you've sold lately? Perhaps. Do they want to know how you'll market their home if they list with you? Of course - but that information belongs on a sellers page. Do they want to know that you keep your buyers informed … (7 comments)
You already know that the cost of building and running a real estate business doesn't end with paying for your schooling, your license, and your various association fees. You also have to spend money promoting your services. 
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